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E3 2014 Facts

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Mindshare North America

Nearly half of adults play games regularly for entertainment, with most mobile gamers playing on their phones and over 40% of women using mobile games to pass time waiting at locations like bars and restaurants, and over 60% playing in bed before sleeping.

45%
of adults play games
on a regular basis as a
form of entertainment

73%
of adults who
game play on their
mobile devices

42%
of women who play mobile
games do it while waiting
at a bar or restaurant

62%
of mobile gamers play in
bed before going to sleep

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E3 2014 Facts

1. 45% of adults play games on a regular basis as a form of entertainment

2. 73% of adults who game play on their mobile devices

3. 42% of women who play mobile games do it while waiting at a bar or restaurant

4. 62% of mobile gamers play in bed before going to sleep