ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Factors influencing international price

•Download as PPTX, PDF•
•
H
hussainpadrawala

Global pricing is a critical issue for international firms that can impact revenue. It is important because price generates revenue while other marketing strategies involve costs, and global pricing maintains a consistent brand image. Factors that influence international pricing include costs, competition, product differentiation, exchange rates, the economic conditions of importing countries, and government policies.

1 of 8
Downloaded 409 times
MEANING OF INTERNATIONAL PRICING Global pricing is one of the most critical and complex issues that global firms face so it can give a break or a boost to company’s revenue. It is Important because: •Price is the only marketing mix that generates revenue all other entail costs. •Local pricing v/s Global pricing -Image consistency issue
Factors Influencing International Price  Cost  Competition  Product Differentiation  Exchange Rate  Economic Condition Of The Importing Country  Government Factors
Factors influencing international price
Factors influencing international price
Factors influencing international price
Factors influencing international price
Factors influencing international price
Factors influencing international price

More Related Content

Factors influencing international price

  • 1. MEANING OF INTERNATIONAL PRICING Global pricing is one of the most critical and complex issues that global firms face so it can give a break or a boost to company’s revenue. It is Important because: •Price is the only marketing mix that generates revenue all other entail costs. •Local pricing v/s Global pricing -Image consistency issue
  • 2. Factors Influencing International Price  Cost  Competition  Product Differentiation  Exchange Rate  Economic Condition Of The Importing Country  Government Factors