tourism industry
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The document discusses factors that affect the travel and tourism industry. It identifies several key factors: changes in destinations as some become unfashionable and others emerge; greater customer segmentation into different types of travelers; more flexibility in length of stay as customers demand shorter breaks; and a variety of activities available on holidays such as adventure sports due to trends toward healthier lifestyles. The industry has become more responsive to these changes over time.
tourism industry
- 1. http://www.bized.co.uk Copyright 2003 Biz/ed Factors Affecting the Travel and Tourism Industry 1 BTEC National Travel and Tourism
- 2. http://www.bized.co.uk Copyright 2003 Biz/ed What Factors Are Involved? (Week 1 in Bold) Changes in destination: growth and decline Customer types: more market segmentation Length of stay: a more flexible industry Variety of things to do: adventure, sport, activity Political aspects: the War on Terror, safety and health Technological: growth of e- commerce and new transportation
- 3. http://www.bized.co.uk Copyright 2003 Biz/ed Changes in Destination Choice of places visited for holiday or leisure change over time Some destinations become unfashionable Others fall into decline through under- investment and unpopularity New ones emerge through planning and changes in society
- 4. http://www.bized.co.uk Copyright 2003 Biz/ed Customer Types Greater use of market segmentation in industry had led to focus on more varied customer groups: Leisure customers Business customers Independent travellers Package holidaymakers Age-specific groups
- 5. http://www.bized.co.uk Copyright 2003 Biz/ed Length of Stay The industry has become more responsive to customers demand for flexibility: Choice of shorter breaks More serial holidaymakers (multiple breaks) Long holidays taken in career breaks More firms adopting flexible working patterns
- 6. http://www.bized.co.uk Copyright 2003 Biz/ed Variety of Things to Do Social factors such as demographic change and trends to healthier lifestyles have encouraged: Adventure holidays Leisure and activity-related breaks Extreme and risk sports holidays
- 7. http://www.bized.co.uk Copyright 2003 Biz/ed Variety of Things to Do Social factors such as demographic change and trends to healthier lifestyles have encouraged: Adventure holidays Leisure and activity-related breaks Extreme and risk sports holidays