Fagfestival how to empower communities
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The document discusses building and managing online communities. It introduces concepts like community managers predating social media, the value of exclusivity to attract members, different types of community members like "pundits" who provide feedback and help others, testing ideas through small experiments, and keeping messages simple. The overall messages are that community is about people not numbers, building trust is key, and communities should focus on long term growth and innovation for their members.
Fagfestival how to empower communities
- 2. What is Community? Weve been asking the wrong question. It should be Who is Community? @tamcdonald #fagfestival
- 3. A Is NOT a Community @tamcdonald #fagfestival
- 4. Its people who come and go @tamcdonald #fagfestival
- 6. Who is a Community Manager? Hint: Theyve been around long before social media @tamcdonald #fagfestival
- 11. Exclusivity If everyone can have it, why would I want it? @tamcdonald #fagfestival
- 12. When your community is exclusive Everyone on this side is excited to be in And everyone on this side, wants to get IN @tamcdonald #fagfestival
- 13. Meet Murph Member of the community who: Provides feedback Gives insights on new features Offers assistance to other community @MurphTheSurf350 @tamcdonald #fagfestival members
- 14. Murph is a pundit. Pundits can: Use hyperlinnks Format text Have their comments featured at top Pundits earn this privilege by being responsible and helpful community members. @tamcdonald #fagfestival
- 15. WIIFT? Whats in it for THEM? @tamcdonald #fagfestival
- 17. Becoming the magnet Attract people to you and get them to stick around. @tamcdonald #fagfestival
- 18. Trust Tweetable People will support people they know, like and trust. @tamcdonald #fagfestival @tamcdonald #ccdk
- 21. Meet Wendy Member of the community who: Promotes segments Watches, comments and is a guest Helps recruit other guests @WendyWidom @tamcdonald #fagfestival
- 22. And when she introduces new community members She keeps introducing new community members! Most importantly, these community members do exactly what Wendy does: promote, introduce and participate @tamcdonald #fagfestival
- 23. Experiment Always be experimenting Start small by: Testing with little or no budget Testing with no addl resources Getting buy-in from at least one other stake-holder Measuring results @tamcdonald #fagfestival
- 24. Experiment Tweetable The truth lies between what the community tells you and the data shows you. @tamcdonald #fagfestival @tamcdonald #fagfestival
- 27. K.I.S.S. Tweetable Making your message easy to share is letting your words be told from the users voice. @tamcdonald #fagfestival @tamcdonald #fagfestival
- 28. WIIFY? Whats in it for you? Long term growth Scalable Community @tamcdonald #fagfestival
- 29. Whats in it for you? Innovation Loyalty WIIFY? @tamcdonald #fagfestival
- 30. Community is not the crowd (make it exclusive) Be the magnet, Not the bulldozer Trust Experiment (always) K.I.S.S. @tamcdonald #fagfestival
Editor's Notes
- People who are passionate about you and emotionally attached to your brand