#fails in media montitoring - Social Media Week Berlin 2013
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The document discusses common failures that can occur in social media monitoring, including failing to find relevant mentions, not using appropriate sources, inadequate filtering of content, being unable to handle high volumes of mentions, and not complying with applicable laws and privacy restrictions. It provides suggestions for addressing these failures such as expanding relevant sources, improving filtering techniques, managing volumes, and ensuring compliance with legal requirements.
#fails in media montitoring - Social Media Week Berlin 2013
- 1. #fails in (social) media monitoring Patrick Bunk Founder & CEO
- 3. Law/ Compliance Twitter Tumblr Blogs Foren Google Facebook TV/Radio News Youtube Flickr Web Print Finance High Throughput Data Mining Social TV Supply Chain Consumer! Data/SCRM API Customer! Support (SOCIAL) MEDIA MONITORING Market research/ Strategy Newsdesk /Reach
- 5. #fail 1 - Why didnt you find THIS?
- 6. Sources Social Networks (Facebook, G+, LinkedIn) Blogs (Blogger, LiveJournal, Wordpress) Microblogs (Tumblr, Twitter) Boards (4chan, reddit) Consumer (dooyoo, ciao) Video (Youtube, Vimeo) Photo (flickr, SmugMug, Photobucket) News (techcrunch, theverge) Obscure selfritten HTML-monsters So then fix your sources?
- 7. Fixing! find new sources! use relevant and known sources! RSS-Feeds APIs (Tumblr, Facebook, G+) Crawlers Always check for TOS, Logins and robots.txt
- 8. Robots.txt
- 10. communication-volume #fail12- years ago 2 Volume about
- 13. Filter!
- 14. # fail 3 - Filter
- 15. Filter Keywords
- 16. text-extraxtion
- 17. Englisches Beispiel SEO Automatically SPAM generated Content
- 22. Filter Keywords Language, Countries, Geolocations Media Segments Sentiment
- 23. Filter Keywords Language, Countries, Geolocations Media Segments Sentiment Relevance
- 24. Filter Keywords Language, Countries, Geolocations Media Segments Sentiment Relevance Authors Domains (Visitors, Impressions)
- 25. #fail 4 - 10.000+ Mentions
- 26. Alternative 1 do 500 a day maybe pay someone Alternative 2 only read the onces relevant judged by content judged by domain judged by author judged by backlinks How to handle10.000+ Mentions?
- 27. Backlinks
- 28. #fail 5 - law
- 29. Law-Restrictments Profiling Information privacy LSR (related rights) different laws in different countries
- 31. #wins in the future Better KPIs (SEO) Better KPIs (Reach) Incident-Clustering Comment-Extraction Usability and Performance
- 32. Thank you for your time