This document discusses using signs and posters as a way to target audiences with the right information in the right places and at the right times. It promotes taking advantage of opportunities to creatively design signs and posters with extensions, teasers, and embellishments to reach audiences through creative placements in various locations. The overall message is about using visual communication strategies like signs and posters to effectively promote products and messages to interested audiences.
As you all know traffic stinks. There are more people on the road than ever and those people are spending more time in their cars. We think this is great. While the audience of other media is fragmenting, our is growing. This growth can be a great opportunity for your clients. While other media outlets are loosing share we are growing through innovation and pure volume of traffic.
Americans ride 224 miles or more per week. Arbitron studies have shown that heavy travelers or mega-milers tend to be younger and more affluent than the average driver.
OOH Provides opportunities to reach motorists who are spending more time in their cars and are therefore subjected to outdoor advertising at a higher rate. An incredible 76% of Americans spend more or the same amount of time in their car as they did one year ago.
Describe how vinyl is posted.
You can place your outdoor advertising in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime marketing areas exactly.
THE SINGLE-SHEET POSTER A new Single-Sheet Poster, developed using recyclable polyethylene (PE) plastic, has replaced the old paper and paste posting method. Single-Sheet posters (also known as Eco-Posters and QuickFlex Posters) are printed as a single sheet similar in appearance to a vinyl bulletin. Research indicates these posters do not flag and do not bleed when exposed to inclement weather. BENEFITS The Single-Sheet Poster eliminates the use of paper and paste in favor of a single sheet, recyclable plastic substrate. No more visible seams, image show through , flagging or other weather and glue related problems Better color match. Single-Sheet Poster now look similar to bulletins printed on flex vinyl. The Single-Sheet Poster is made from recyclable, 100% polyethylene, the most commonly recycled plastic in the world.
THE SINGLE-SHEET POSTER A new Single-Sheet Poster, developed using recyclable polyethylene (PE) plastic, has replaced the old paper and paste posting method. Single-Sheet posters (also known as Eco-Posters and QuickFlex Posters) are printed as a single sheet similar in appearance to a vinyl bulletin. Research indicates these posters do not flag and do not bleed when exposed to inclement weather. BENEFITS The Single-Sheet Poster eliminates the use of paper and paste in favor of a single sheet, recyclable plastic substrate. No more visible seams, image show through , flagging or other weather and glue related problems Better color match. Single-Sheet Poster now look similar to bulletins printed on flex vinyl. The Single-Sheet Poster is made from recyclable, 100% polyethylene, the most commonly recycled plastic in the world.
This chart compares the time people spend away from home vs. TV viewership. As you can see people spend a lot more time in the OOH space than they do In-Home. TV, Newspaper, Magazines, Internet and Video Games all compete for a audience in that In-Home space.
As people in the community go about their day, we give you multiple opportunities to reach that audience.
Above is a teaser campaign that was launched in Charleston, South Carolina.
The result was that awareness and ticket sales for the tennis tournament wet through the roof.
You can also use the location of the structure to enhance your creative.