Faiza 1
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Marketing planning Basically planning involves setting objectives, designing and implementing a programmed to achieve the organisation's objectives and having a monitoring and control mechanism to ascertain whether the planned programme is on track or has achieved its desired objectives. Greenley2 differentiates between corporate planning, strategic planning and operational planning. He says that corporate planning is the organization's overall planning system and its two principal constituent parts are strategic and operational planning. Strategic planning begins with an assessment of an organization's internal and external environments.
Faiza 1
- 1. Submitted By Faiza Saleem From Rawalpindi Arid 1706
- 2. Marketing and strategic plan implementation Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies.
- 3. Marketing and strategic plan implementation
- 4. Statistics: Data: The facts and figures which are not arranged Or The facts and figures which are available in the Raw form. Information: The facts and figures which are arranged is known as information
- 5. Types of Data: Qualitative data: The data which characteristics is nonnumeric. Quantitative date: The data which characteristics is numeric.
- 6. Graphical presentation of Qualitative data: Bar graph:
- 7. Pie chart:
- 8. Graphical presentation of Quantitative Data: Dot Plot:
- 10. O-give: Diagram
- 11. Measures of Central Tendency Introduction A measure of central tendency is a single value that attempts to describe a set of data by identifying the central position within that set of data. such as the median and the mode.
- 12. Correlation Coefficient: Correlation Coefficient is a measure of relationship between two variables and it is not affected by the variables unit of measure.