This document provides guidance for chairs of a school fundraising campaign run by Innisbrook. It outlines the key steps of the process, including getting set up, promoting the sale to families, managing orders and payments, receiving and distributing the products, and signing up for future campaigns. The process involves online tools to track sales and an email and video campaign from Innisbrook to generate interest. The overall goal is to raise money for the school with minimal work through this turnkey fundraising program.