Fansite“TenjinbashiBazaar” as local communication by socialmedia
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The document discusses a fansite called "Tenjinbashi Bazaar" that aims to revitalize the local Tenjinbashi shopping streets in Osaka, Japan through social media. The site acts as a portal that aggregates various social web services to promote the shopping area. Key activities include transmitting information on 5 social media sites, introducing a digital guidebook, and holding seminars to teach people how to use social media. The site also uses a carp mascot named "Hangyo-kun" to attract customers to the stores.
Fansite“TenjinbashiBazaar” as local communication by socialmedia
- 1. Fansite “Tenjinbashi Bazaar” as local communication by socialmedia May 21, 2011 tenjinbashi.com Kazutaka Nakano NPC Corp. nknkztk nakanok
- 2. About http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 2
- 3. About Me Sales Promotion Planner NPC Corp. Paper and web contents production http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 3
- 4. Today What I introduce to and what I want to share with you is… http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 4
- 5. Our activities for revitalizing local community by cheering up the shopping streets with Socialmedia http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 5
- 6. Summary Fansite “ Tenjinbashi Bazaar ” http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 6
- 7. Summary Activitiy for CSR * Cheering up Tenjinbashi shopping streets * Corporate Social Responsibility Launched last June * Revitalization of the local community as a local firm http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 7
- 8. Summary * Longest in Japan *2.6km for 3 stations *about 600 shops http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 8
- 9. Summary * Good spots to go ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 9
- 10. Summary * Good dishes, Clothes, General goods http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 10
- 11. Summary * People’ heated atmosphere http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 11
- 12. Summary We are sure You enjoy them ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 12
- 13. Summary Our website * Like a portal that gathered various social web services http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 13
- 14. Summary Our site * Like a portal that gathered various social web services http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 14
- 15. Summary * Please let me introduce our activities. Vision Mission Action Mascot http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 15
- 16. Summary Vision Mission * To try for the most cheerful shopping street, Action the longest in addition to Mascot http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 16
- 17. Summary Mission Vision * To promote customers’ coming to Tenjinbashi by transmitting and sharing Action Mascot its information with socialmedia. http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 17
- 18. Summary Action Vision Mission * To transmit information in 5 social web sites Mascot * To introduce digital guide book http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 18
- 19. Summary Summary http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 19
- 20. Summary Summary http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 20
- 21. Summary Mascot Vision Mission * By the way, we have a mascot. http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 21
- 22. Summary Mascot http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 22
- 23. Summary Mascot * He is called “ Hangyo-kun ”. http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 23
- 24. Summary * He is a “ Carp ”. Mascot * 「 お客さん、来い鯉 」 * He never defeat YURU-Chara ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 24
- 25. Summary http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 25
- 26. Summary * We have no money… * More impressive, More memorable * and more interesteing mascot to be in the news ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 26
- 27. Summary This mask is Mascot handmade. * He has a assistant “ Jyoshu ”. http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 27
- 28. Our mind, our activities http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 28
- 29. Our mind 1 Information 2 Relationship 3 On & off line http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 29
- 30. Our mind 1 Information Products 2 Relationship Services Passion 3 On & off line http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 30
- 31. Our mind 2 Relationship 1 Information Customer × Shopkeeper Customer 3 On & off line × Customer Shopkeeper × Shopkeeper http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 31
- 32. Our mind 3 On & Off line 1 Information Customers On Line × Shopkeeper 2 Off Relationship Line Customers Shopkeeper × × Customers Shopkeeper http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 32
- 33. Our activities 1 Transmitting 2 Hangyo-kun blog 3 Seminar http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 33
- 34. Our activities 1 Transmitting * To let people know how to use socialmedia. 2 Hangyo-kun blog 3 Seminar http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 34
- 35. Our activities 3 Seminar I got it ! やったり ましたw http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 35
- 36. Why don’t you have fun Tenjinbashi,together? Pls, Join us! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 36
- 37. Summary * Why don’t you come to tenjinbashi? http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 37
- 38. Summary Deep Osaka is here. Have fun ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 38
- 39. Thank you for your kind attention. * If you like, share ideas ! nknkztk nakanok nknkztk. tumblr. com Kazutaka Nakano http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 39