Fantastic career sites have one single call to action
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The document discusses how career sites and other websites have adapted to users' short attention spans by simplifying their designs and content to be readable within 2 seconds, with a single call to action button prominently displayed and episodic memory tricks like numbering to help users remember key points. It experiments having users view 15 sites in 30 seconds to demonstrate how little information they can actually absorb from very brief exposures in this way.
Fantastic career sites have one single call to action
- 1. Fantastic Career Sites have one single call to action Search Jobs
- 2. Career sites nowadays look like this
- 12. …and not only career sites
- 13. Short attention span forced sites to be ‘readable’ in just 2sec
- 14. Let’s experiment it! Half a minute for 15 sites…
- 30. What have we seen?
- 31. Just 3 magic tricks
- 32. Default call to action Wording episodic memory 1 2 3
- 33. The End.