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FANUC Corporation case study

Voice Brand Design
Voice Brand Design

FANUC is a global manufacturer of factory automation. In 2013, with the corporations three independent UK businesses: Robotics, Robomachines and CNC set to merge, MD, Chris Sumner approached Voice to develop positioning and brand strategy for the newly integrated business. Our remit was to develop brand assets which could be used in customer retention and cross- selling and to support the integration of the previously independent engineering and sales teams.

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Design + Marketing for the real world
2Case Study
3 Better Together FANUC is a global manufacturer of factory automation. In 2013, with the corporations three independent UK businesses: Robotics, Robomachines and CNC set to merge, MD, Chris Sumner approached Voice to develop positioning and brand strategy for the newly integrated business. Our remit was to develop brand assets which could be used in customer retention and cross- selling and to support the integration of the previously independent engineering and sales teams.
4 project services 損損 Brand & marketing strategy 損損 Copy writing 損損 Art direction 損損 Graphic design & artwork 損損 Project management Brand Strategy & brand assets Our remit was to develop brand assets which could be used in customer retention and cross- selling and to support the integration of the previously independent engineering and sales teams. Adhering to global brand guidelines, we developed a visual language, tone of voice and audio brand to articulate the benefits of three divisions working in close collaboration, a proposition driven by customer demand and unique to FANUC UK.
5 project services 損損 Copy writing 損損 Concept & graphic design 損損 Project management 損損 CGI , Image creation & retouching 損損 Artwork production Integrating Information To achieve more impact than a simple business letter or email, Voice recommended a direct mail pack comprising a personal letter of introduction from MD Chris Sumner, supported by a brochure championing the integrated approach of the new business structure and proposition. Using simple infographics and compelling sales messages the brochure illustrates the benefits of integration, promotes FANUCs history of innovation in factory automation with a series of FANUC Firsts and relates current product excellence all the way back to FANUCs own automated production facility in Japan.
6 project services 損損 Art direction 損損 UX concept design 損損 Technical code, build & deployment 損損 Project management whos who application We conceived and created the FANUC Whos Who App as an internal communications tool which allows team members to quickly search for the appropriate colleague by discipline, product, keyword or name, particularly useful when promoting seamless cross-divisional dialogue with customers and prospects. The Whos Who App is the first phase of a much larger, scalable iPad-based sales tool incorporating all of FANUCs brand movies, sales presentations, product specifications and push notifications to alert all users of updates or critical business matters.
7 project services 損損 Copy writing 損損 Concept design 損損 Film & animation 損損 Project management Investing In Film To communicate what this investment, and the integration of the divisions, would mean to customers and prospects, we created a short film showcasing the benefits of FANUCs end-to-end collaborative approach, from initial factory automation concepts, through customisation and complete FANUC system installation, to training and after care support. Sales engineers from each of the three divisions use the film to introduce and cross-sell FANUCs complete factory automation solutions to clients previously aware of only one division. Based on the positive impact of these films, both internally and externally, more are in the pipeline.
8 project services 損損 Concept design 損損 UX design and development 損損 HTML code & build 損損 Project management perfect presentations We developed a bespoke, secure portal, which accommodates presentations in multiple formats, and designed a visually engaging user interface, a simple, intuitive journey for users and system administrators and easy access to system logs and member management functions. Once logged in, users have access only the most recent versions of presentations appropriate to their personal profile and receive real-time email notifications about new presentations and updates. We are working with FANUC to take more support and sales functions into the digital realm, in keeping with a business at the cutting-edge of automation technology.
We contribute to your bottom line Of course were a creative agency, so we develop distinctive brands and create compelling marketing communications. But we think what you really want to know is that everything we do is designed to convince prospects to buy, customers to buy more and internal teams to buy-in. Isnt that the bottom line?
thank you for your time To find out more call us on +44 (0) 116 239 6661 email us@realworldthinking.co or visit realworldthinking.co leicestershire Winding House, 24 Narborough Wood Park, Desford Road, Enderby, Leicestershire LE19 4XT United Kingdom london One Alfred Place, 1 Alfred Place, London, WC1E 7EB United Kingdom

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FANUC Corporation case study

  • 1. Design + Marketing for the real world
  • 3. 3 Better Together FANUC is a global manufacturer of factory automation. In 2013, with the corporations three independent UK businesses: Robotics, Robomachines and CNC set to merge, MD, Chris Sumner approached Voice to develop positioning and brand strategy for the newly integrated business. Our remit was to develop brand assets which could be used in customer retention and cross- selling and to support the integration of the previously independent engineering and sales teams.
  • 4. 4 project services 損損 Brand & marketing strategy 損損 Copy writing 損損 Art direction 損損 Graphic design & artwork 損損 Project management Brand Strategy & brand assets Our remit was to develop brand assets which could be used in customer retention and cross- selling and to support the integration of the previously independent engineering and sales teams. Adhering to global brand guidelines, we developed a visual language, tone of voice and audio brand to articulate the benefits of three divisions working in close collaboration, a proposition driven by customer demand and unique to FANUC UK.
  • 5. 5 project services 損損 Copy writing 損損 Concept & graphic design 損損 Project management 損損 CGI , Image creation & retouching 損損 Artwork production Integrating Information To achieve more impact than a simple business letter or email, Voice recommended a direct mail pack comprising a personal letter of introduction from MD Chris Sumner, supported by a brochure championing the integrated approach of the new business structure and proposition. Using simple infographics and compelling sales messages the brochure illustrates the benefits of integration, promotes FANUCs history of innovation in factory automation with a series of FANUC Firsts and relates current product excellence all the way back to FANUCs own automated production facility in Japan.
  • 6. 6 project services 損損 Art direction 損損 UX concept design 損損 Technical code, build & deployment 損損 Project management whos who application We conceived and created the FANUC Whos Who App as an internal communications tool which allows team members to quickly search for the appropriate colleague by discipline, product, keyword or name, particularly useful when promoting seamless cross-divisional dialogue with customers and prospects. The Whos Who App is the first phase of a much larger, scalable iPad-based sales tool incorporating all of FANUCs brand movies, sales presentations, product specifications and push notifications to alert all users of updates or critical business matters.
  • 7. 7 project services 損損 Copy writing 損損 Concept design 損損 Film & animation 損損 Project management Investing In Film To communicate what this investment, and the integration of the divisions, would mean to customers and prospects, we created a short film showcasing the benefits of FANUCs end-to-end collaborative approach, from initial factory automation concepts, through customisation and complete FANUC system installation, to training and after care support. Sales engineers from each of the three divisions use the film to introduce and cross-sell FANUCs complete factory automation solutions to clients previously aware of only one division. Based on the positive impact of these films, both internally and externally, more are in the pipeline.
  • 8. 8 project services 損損 Concept design 損損 UX design and development 損損 HTML code & build 損損 Project management perfect presentations We developed a bespoke, secure portal, which accommodates presentations in multiple formats, and designed a visually engaging user interface, a simple, intuitive journey for users and system administrators and easy access to system logs and member management functions. Once logged in, users have access only the most recent versions of presentations appropriate to their personal profile and receive real-time email notifications about new presentations and updates. We are working with FANUC to take more support and sales functions into the digital realm, in keeping with a business at the cutting-edge of automation technology.
  • 9. We contribute to your bottom line Of course were a creative agency, so we develop distinctive brands and create compelling marketing communications. But we think what you really want to know is that everything we do is designed to convince prospects to buy, customers to buy more and internal teams to buy-in. Isnt that the bottom line?
  • 10. thank you for your time To find out more call us on +44 (0) 116 239 6661 email us@realworldthinking.co or visit realworldthinking.co leicestershire Winding House, 24 Narborough Wood Park, Desford Road, Enderby, Leicestershire LE19 4XT United Kingdom london One Alfred Place, 1 Alfred Place, London, WC1E 7EB United Kingdom