This feasibility report analyzes starting a farm fresh pizza business in Bhilai and Durg, Chhattisgarh, India. It examines raw materials needed, suitable locations, expected demand from local colleges, technical production process, required infrastructure and machinery, workforce needs, estimated costs and revenues, break even analysis, and potential sources of financing. The business aims to serve 300 customers per day and expects to earn a 26.47% return on investment with a breakeven point of 7 months and 81.42% sales volume.
2. CONTENTS
Introduction
Raw Material Study
Location Study
Demand study
Technical Study
Infra requirement
Cost analysis
Source of Finance
Financial Analysis
Profit Analysis
3. INTRODUCTION
Making of PIZZA under the section of small scale
food industry.
Its a contribution to the society as the motto is
to feed the hungry at best of cost and most of
food.
But my Target costumer are mostly students
population.
The reason behind my this is that most of the
youngsters are attracted towards fast food as it is
convenient to eat and fast to order.
4. RAW MATERIAL
PIZZA BASE
OIL
CHEESE
TOMATO
CAPSICUM
OLIVE(BLACK)
JALEPINO
ONION
BABY CORN
COCA COLA (DRINKS)
GREEN CHILLIES
SALT
SAUCE
5. LOCATION STUDY
LOCATION for plant and its outlet establishment
is chosen in BHILAI and DURG district of CG.
AREA OF LAND:-Area required for production is
about 0.4 acre of land in JUNWANI of BHILAI @10
LAKH PER ACRE.
OUTLETS:- Outlets are proposed in 3 locations of
size 1000 sqft i.e. junwani, deepak nagar near BIT
college Durg, civic center sector and near CSIT
college
7. cont.
TRANSPORTATION:- Rented vehicles for
transportation and supply are easily available
near the working site.
POWER :
Electricity is easily available throughout 24 hrs.
CSEB has established Power sub station in Bhilai.
OTHER FACILITIES :
The amenities like Post office, Banks, Police
station, Petrol Pumps, Canteen, Bus services etc.
are available in this area.
8. DEMAND STUDY
The demand of my product is directly
dependent on its location.
As I have no competition around my product
except PIZZA HUT , but still the demand for
pizza will be high to full both the companies.
Also my concentration will be on the students
crowd only which has a very high demand
probability
9. Cont..
Also there are around 13 to 15 colleges
including very big brand school in BHILAI and
DURG.
Which includes students on average of about
1000 per college
And expected demand is about 15% 0f
average per college.
11. PLANT CAPACITY
PRODUCTION OF PIZZA
TOTAL NUMBER OF PIZZA /DAY= 300 UNITS
VARIETY QUANTITY COST/unit
VEGGIE 100 100
VEGGIE DELUXE 100 150
VEGGIE SUPEREME 100 200
12. IMPLEMENTATION SCHEDULE
PROCESS EXPECTED TIME
Purchase of land 1 Month
Sanction of loan 3 Month
Purchase of equipment 1 Month
Construction plant 5 Month
Hiring workforce 1 Month
Trial run 1 Week
Total Time : 8 Month
13. WORKFORCE REQUIREMENT
DESIGNATION NUMBER SALARY
PLANT MANAGER 1 25000
PRODUCTION MANAGER 2 20000/PERSON
TRANSIT MANAGER 1 20000
DELIVERY MAN 3 10000/PERSON
COOK 5 10000/PERSON
SALESMAN 6 10000/PERSON
ACCOUNTANT 2 10000/PERSON
SECURITY 2 10000/PERSON
TOTAL 20 235000 INR
14. MACHINE REQUIREMENT
COMPONENT NUMBER PRICE
OVEN 3 4,10,000/OVEN
UTENSILS 50000 INR
HOT BOX 3 20000/EACH
TOTAL : 13,40,000 INR
Depreciation on Machines & Equipments @10% 14,74,000 INR
16. RUNNING COST ESTIMATED
ELEMENTS DESCRIPTION ESTIMATED COST( INR)
PRODUCTION COST 15000/ DAY=4,50,000/ MONTH
ELECTRICITY 50000/ MONTH
PETROL & MAITANANCE 50,000/ MONTH
RENTS OF OUTLET 45,000/ MONTH
SALARY OF EMPLOYEES 2,35,000/ MONTH
OTHER MISCELLANEOUS COST 50,000/ MONTH
3 VANS ON RENT @10000/MONTH 30,000/MONTH
TOTAL 9,10,000/MONTH
17. FINANCIAL ANALYSIS
FIXED COST= INFRA+ MACHINE= 31,74,000 INR
RUNNING COST= 9,10,000 INR/ MONTH
TOTAL REVENUE =100*100=10000/ DAY
150*100=15000 /DAY
200*100=20000 /DAY
TOTAL= 45000/ DAY = 13,50,000/ MONTH
18. CONT.
TOTAL REVENUE / ANNUM= 1,62,00,000 INR
TOTAL PRODUCTION COST/ ANNUM= 1,09,20,000
INR
GROSS PROFIT/ANNUM= TR-TPC
=16200000-10920000
=52,80,000 INR
TAX DEDUCTION = 30% of GROSS PROFIT
=15,84,000 INR
NET PROFIT = GP-TD= 36,96,000 INR
19. CONT.
RATE OF RETURN= NET PROFIT/ TOTAL
CAPITAL INVESTMENT
=(36,96,000/1,39,60,000)*100
=26.47 %
PROFIT RATIO =( NET PROFIT/ TOTAL
REVENUE)*100
= (36,96,000/1,62,00,000)*100
=22.81 %
20. BREAK EVEN ANALYSIS
BEP = (FIXED COST/ (FIXED COST +
PROFIT))*100
= 1,62,00,000/1,98,96,000
= 81.42%
BEP(volume)= FC* Total sales per annum/(TR-
TSPA)= 65836 UNITS OF PIZZA.
BEP(sales)= BEPs*TR/TSPA= 97,40,264 INR.
BEP(time)= TSPA/300= 220 days= 7 months.
21. SOURCE OF FINANCE
SBI Raipur main branch CHHATTISGARH
80% of the total fixed cost is financed by the
bank
Rest is financed by father .
22. SUPPLIERS
RAW MATERIAL local open market in BHILAI
Oven -Guangzhou Lai Mei Machinery
Equipment Co., Ltd. Guangdong, China
Foshan Shunde Qualibake Food Machinery
Co., Ltd. . Guangdong, China