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Fashion business overview

Kamila Boudova
Kamila Boudova

The global information about fashion business - the presentation was prepared for audience of Czech universities - designers and students of marketing communication and PR.

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FASHION BUSINESS OVERVIEW Kamila Boudov叩 MBA
Background Kamila Boudov叩, MBA MBA at International Fashioin Academy Paris Shanghai TUL 2007-2010 CFM Galeries Lafayette Lord manufacturer Image Boutiques ColorWeb Prague Paris London London Chemnitz kamila_boudova@live.com Find me on LinkedIn 息 Kamila Boudov叩 , MBA 2
息
el / Purpose Co byste se chtli nauit? 鱈m byste se chtli 転ivit? What would you like to learn? How would you like to make living in the future? 息 Kamila Boudov叩 , MBA 4
Program / Agenda 1. M坦dn鱈 byznys 2. Trhy 1. The fashion business 2. Markets Glob叩ln鱈 Lok叩ln鱈 3. 4. 5. 6. 7. 8. Byznys modely etzec dodavatel哲 R哲stov辿 strategie Rychlost Mast箪転 Udr転itelnost Global Local 3. 4. 5. 6. 7. 8. Business models Supply chain Growth strategies Speed Masstige Sustainability 息 Kamila Boudov叩 , MBA 5
1. Fashion Charakteristika Characteristics Glob叩ln鱈 byznys Veden鱈 marketingu Komplexn鱈 etzec dodavatel哲 Konkurenn鱈 prosted鱈 Kr叩tk箪 転ivot produktu Nepedv鱈dateln叩 popt叩vka > Innovativn鱈 znaky s velk箪m vlivem a hodnotou Global business Driven by marketing Complex supply chain Competitive environment Short product lifecycle Unpredictable demand > Worlds most influential, innovative and valuable brands 息 Kamila Boudov叩 , MBA 6
2. Trhy / Glob叩ln鱈 situace Stagnace v z叩padn鱈 Evrop, USA a Japonsku R哲st v Evrop zajist鱈 st叩ty b箪val辿ho v箪chodn鱈ho bloku Zem BRICS 鱈na se st叩v叩 spotebitelsk箪m trhem Markets Global situation Stagnation in Western Europe, USA and Japan Growth in Europe will be driven by Central and Eastern Europe (CEEC) BRICS China is moving towards consumption driven market 息 Kamila Boudov叩 , MBA 7
2. Trhy / Markets Lok叩ln鱈 trh esk叩 republika Velikost trhu / Potenci叩l r哲stu Saturace Klient P鱈tomnosti dom叩c鱈ch / svtov箪ch znaek Hlavn鱈 distribun鱈 modely Local market Czech Republic Size / Growth Saturation Client Presence of domestic / global brands Main distribution model 息 Kamila Boudov叩 , MBA 8
3. etzec dodavatel哲 / Supply chain Kvalita Rychlost Cena Neudr転iteln辿 er叩n鱈 nzdroj哲, chemik叩lie, pracovn鱈 podm鱈nky... Odliv produkce z 鱈ny smr Kambod転a, Banglad辿邸, Burma, Vietnam, Mexiko, Etiopie a ostatn鱈 zem Afriky Upevnn鱈 pozice Stedomo鱈 a v箪chodn鱈 Evropy Quality Speed Price Unsustainable exploiting of resources, chemicals, working conditions Delocalization of production from China to Cambodia, Bangladesh, Vietnam, Mexico, Etiopia and other African countries Production coming back to Mediterranean basin 息 Kamila Boudov叩 , MBA 9
4. Byznys modely / Business models Akcion叩i vs. Zainteresovan辿 osoby Definice akcion叩哲 Definice zainteresovan箪ch osob v m坦dn鱈m pr哲myslu CSR Profil vs. blahobyt zainteresovan箪ch osob Shareholders vs. Stakeholders Shareholders definition Stakeholders definition CSR Profit vs. well-being of the stakeholders 息 Kamila Boudov叩 , MBA 10
4. Byznys modely / Business models Extern鱈 zaji邸泥ov叩n鱈 a licence vs. Vertik叩ln鱈 integrace Outsourcing and licencing vs. Vertical integration Definice extern鱈ho zaji邸泥ov叩n鱈 Definice licence Vertik叩ln鱈 integrace Koupit nebo udlat rozhodnut鱈 Outsourcing definition Licencing definition Vertical Integration Buy vs. Make decision 息 Kamila Boudov叩 , MBA 11
Textiles Vertical integration Manufacturing Marketing, Branding Design, Concept Buying Distribution Mixed business model Core model Retail 息 Kamila Boudov叩 , MBA 12
4. Byznys modely / Business models Multibrandov辿 butiky ztratily pozici na trhu Dnes vedou obchodn鱈 etzce Vznik H&M Vlastn鱈 znaky Multibrand boutiques (independent retailers) lost their position Winning model is chain retailers Story of H&M Private labels 息 Kamila Boudov叩 , MBA 13
5. R哲stov辿 strategie / Growth strategies V箪vojov叩 strategie organick箪 r哲st Koncentran鱈 strategie nakupov叩n鱈 nov箪ch znaek, roz邸iov叩n鱈 portfolia Integran鱈 strategie zaji邸泥ov叩n鱈 operac鱈 in house Development strategy organic growth Concentration strategy - buying new brands Integration strategy - example is vertical integration including your operation in house, no outsourcing 息 Kamila Boudov叩 , MBA 14
6. Rychlost / Speed N叩stup s v箪vojem technologi鱈 Reakce znaky na v箪sledky z obchod哲 Rychlost v箪roby a vasn辿 dod叩n鱈 P鱈klad ZARA Increased thanks to technologies Reactivity to the sales results Importance of the leadtime and delivery on time Example of ZARA 息 Kamila Boudov叩 , MBA 15
6. Rychlost / Speed Poet kolekc鱈 za rok stoup叩 Implementace do obchod哲 Poet pehl鱈dek stoup叩 Dopad na pr哲mysl a obchod Increasing number of collections a year Implementations Number of fashion shows is going up Impact on the industry and business 息 Kamila Boudov叩 , MBA 16
7. Masstige Luxus pro masy Cenov dostupn箪 luxus Stedn鱈 segment trhu Mix strategi鱈 Luxury for the Masses. Affordable luxury Middle market segment Mix of strategies 息 Kamila Boudov叩 , MBA 17
8. Sustainability / Udr転itelnost Ti z叩kladn鱈 pil鱈e principu dlouhodob udr転iteln辿ho rozvoje CSM Greenwashing Transparency P鱈klad firmy Honest By 3 pillars of sustainability CSM Greenwashing Transparency Example of Honest By 息 Kamila Boudov叩 , MBA 18
Rekapitulace / Recap Hlavn鱈 trendy v oblastech: 1. Byznys modely 2. etzec dodavatel哲 3. R哲stov辿 strategie 4. Rychlost 5. Mast箪転 6. Udr転itelnost Main trends in: 1. Business models 2. Supply chain 3. Growth strategies 4. Speed 5. Masstige 6. Sustainability 息 Kamila Boudov叩 , MBA 19
Dkuji / Thank you 息 Kamila Boudov叩 , MBA 20
Reference / Bibliography About CC. (n.d.). Retrieved June 29, 2013, from Centre Commercial: http://www.centrecommercial.cc/fr/cms/about.html (2009). Clothing Retail Groups in Europe - Market Analysis . Xerfi Global. Fletcher, K. (2008). Sustainable fashion and textiles: Design journeys explores . London: Earthscan. Greenpeace piles on the pressure. (2013, February/March). EcoTextile News , p. 39. IFM. (2008). Twenty years of fashion system (3rd Edition ed.). Paris: IFM/Regard. Minimum Wage in china . (n.d.). Retrieved May 10, 2013, from Wage Indicator: http://www.wageindicator.org/main/minimum-wages/china/faqs/minimum-wage-in-china#cnwi Porritt, J. (2005). Capitalism as if the world matters . London: Earthscan. Richetti, M., & Frisa, M. L. (2012). The beautiful and the good: Reason for sustainable fashion . Verona: Marsilio Editory Spa. Thomas, D. (2007). Deluxe: How luxury lost its luster . Penguin . (2012). Where Manufacturing Meets Creativity . Brussels : European Commission . Wigley, S. M., Nobbs, K., & Larsen, E. (2013). Making the Marque: Tangible Branding in Fashion Product and Retail Design . Fashion Practice , pp. 245-264. 息 Kamila Boudov叩 , MBA 21

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Fashion business overview

  • 2. Background Kamila Boudov叩, MBA MBA at International Fashioin Academy Paris Shanghai TUL 2007-2010 CFM Galeries Lafayette Lord manufacturer Image Boutiques ColorWeb Prague Paris London London Chemnitz kamila_boudova@live.com Find me on LinkedIn 息 Kamila Boudov叩 , MBA 2
  • 3. 息
  • 4. el / Purpose Co byste se chtli nauit? 鱈m byste se chtli 転ivit? What would you like to learn? How would you like to make living in the future? 息 Kamila Boudov叩 , MBA 4
  • 5. Program / Agenda 1. M坦dn鱈 byznys 2. Trhy 1. The fashion business 2. Markets Glob叩ln鱈 Lok叩ln鱈 3. 4. 5. 6. 7. 8. Byznys modely etzec dodavatel哲 R哲stov辿 strategie Rychlost Mast箪転 Udr転itelnost Global Local 3. 4. 5. 6. 7. 8. Business models Supply chain Growth strategies Speed Masstige Sustainability 息 Kamila Boudov叩 , MBA 5
  • 6. 1. Fashion Charakteristika Characteristics Glob叩ln鱈 byznys Veden鱈 marketingu Komplexn鱈 etzec dodavatel哲 Konkurenn鱈 prosted鱈 Kr叩tk箪 転ivot produktu Nepedv鱈dateln叩 popt叩vka > Innovativn鱈 znaky s velk箪m vlivem a hodnotou Global business Driven by marketing Complex supply chain Competitive environment Short product lifecycle Unpredictable demand > Worlds most influential, innovative and valuable brands 息 Kamila Boudov叩 , MBA 6
  • 7. 2. Trhy / Glob叩ln鱈 situace Stagnace v z叩padn鱈 Evrop, USA a Japonsku R哲st v Evrop zajist鱈 st叩ty b箪val辿ho v箪chodn鱈ho bloku Zem BRICS 鱈na se st叩v叩 spotebitelsk箪m trhem Markets Global situation Stagnation in Western Europe, USA and Japan Growth in Europe will be driven by Central and Eastern Europe (CEEC) BRICS China is moving towards consumption driven market 息 Kamila Boudov叩 , MBA 7
  • 8. 2. Trhy / Markets Lok叩ln鱈 trh esk叩 republika Velikost trhu / Potenci叩l r哲stu Saturace Klient P鱈tomnosti dom叩c鱈ch / svtov箪ch znaek Hlavn鱈 distribun鱈 modely Local market Czech Republic Size / Growth Saturation Client Presence of domestic / global brands Main distribution model 息 Kamila Boudov叩 , MBA 8
  • 9. 3. etzec dodavatel哲 / Supply chain Kvalita Rychlost Cena Neudr転iteln辿 er叩n鱈 nzdroj哲, chemik叩lie, pracovn鱈 podm鱈nky... Odliv produkce z 鱈ny smr Kambod転a, Banglad辿邸, Burma, Vietnam, Mexiko, Etiopie a ostatn鱈 zem Afriky Upevnn鱈 pozice Stedomo鱈 a v箪chodn鱈 Evropy Quality Speed Price Unsustainable exploiting of resources, chemicals, working conditions Delocalization of production from China to Cambodia, Bangladesh, Vietnam, Mexico, Etiopia and other African countries Production coming back to Mediterranean basin 息 Kamila Boudov叩 , MBA 9
  • 10. 4. Byznys modely / Business models Akcion叩i vs. Zainteresovan辿 osoby Definice akcion叩哲 Definice zainteresovan箪ch osob v m坦dn鱈m pr哲myslu CSR Profil vs. blahobyt zainteresovan箪ch osob Shareholders vs. Stakeholders Shareholders definition Stakeholders definition CSR Profit vs. well-being of the stakeholders 息 Kamila Boudov叩 , MBA 10
  • 11. 4. Byznys modely / Business models Extern鱈 zaji邸泥ov叩n鱈 a licence vs. Vertik叩ln鱈 integrace Outsourcing and licencing vs. Vertical integration Definice extern鱈ho zaji邸泥ov叩n鱈 Definice licence Vertik叩ln鱈 integrace Koupit nebo udlat rozhodnut鱈 Outsourcing definition Licencing definition Vertical Integration Buy vs. Make decision 息 Kamila Boudov叩 , MBA 11
  • 13. 4. Byznys modely / Business models Multibrandov辿 butiky ztratily pozici na trhu Dnes vedou obchodn鱈 etzce Vznik H&M Vlastn鱈 znaky Multibrand boutiques (independent retailers) lost their position Winning model is chain retailers Story of H&M Private labels 息 Kamila Boudov叩 , MBA 13
  • 14. 5. R哲stov辿 strategie / Growth strategies V箪vojov叩 strategie organick箪 r哲st Koncentran鱈 strategie nakupov叩n鱈 nov箪ch znaek, roz邸iov叩n鱈 portfolia Integran鱈 strategie zaji邸泥ov叩n鱈 operac鱈 in house Development strategy organic growth Concentration strategy - buying new brands Integration strategy - example is vertical integration including your operation in house, no outsourcing 息 Kamila Boudov叩 , MBA 14
  • 15. 6. Rychlost / Speed N叩stup s v箪vojem technologi鱈 Reakce znaky na v箪sledky z obchod哲 Rychlost v箪roby a vasn辿 dod叩n鱈 P鱈klad ZARA Increased thanks to technologies Reactivity to the sales results Importance of the leadtime and delivery on time Example of ZARA 息 Kamila Boudov叩 , MBA 15
  • 16. 6. Rychlost / Speed Poet kolekc鱈 za rok stoup叩 Implementace do obchod哲 Poet pehl鱈dek stoup叩 Dopad na pr哲mysl a obchod Increasing number of collections a year Implementations Number of fashion shows is going up Impact on the industry and business 息 Kamila Boudov叩 , MBA 16
  • 17. 7. Masstige Luxus pro masy Cenov dostupn箪 luxus Stedn鱈 segment trhu Mix strategi鱈 Luxury for the Masses. Affordable luxury Middle market segment Mix of strategies 息 Kamila Boudov叩 , MBA 17
  • 18. 8. Sustainability / Udr転itelnost Ti z叩kladn鱈 pil鱈e principu dlouhodob udr転iteln辿ho rozvoje CSM Greenwashing Transparency P鱈klad firmy Honest By 3 pillars of sustainability CSM Greenwashing Transparency Example of Honest By 息 Kamila Boudov叩 , MBA 18
  • 19. Rekapitulace / Recap Hlavn鱈 trendy v oblastech: 1. Byznys modely 2. etzec dodavatel哲 3. R哲stov辿 strategie 4. Rychlost 5. Mast箪転 6. Udr転itelnost Main trends in: 1. Business models 2. Supply chain 3. Growth strategies 4. Speed 5. Masstige 6. Sustainability 息 Kamila Boudov叩 , MBA 19
  • 20. Dkuji / Thank you 息 Kamila Boudov叩 , MBA 20
  • 21. Reference / Bibliography About CC. (n.d.). Retrieved June 29, 2013, from Centre Commercial: http://www.centrecommercial.cc/fr/cms/about.html (2009). Clothing Retail Groups in Europe - Market Analysis . Xerfi Global. Fletcher, K. (2008). Sustainable fashion and textiles: Design journeys explores . London: Earthscan. Greenpeace piles on the pressure. (2013, February/March). EcoTextile News , p. 39. IFM. (2008). Twenty years of fashion system (3rd Edition ed.). Paris: IFM/Regard. Minimum Wage in china . (n.d.). Retrieved May 10, 2013, from Wage Indicator: http://www.wageindicator.org/main/minimum-wages/china/faqs/minimum-wage-in-china#cnwi Porritt, J. (2005). Capitalism as if the world matters . London: Earthscan. Richetti, M., & Frisa, M. L. (2012). The beautiful and the good: Reason for sustainable fashion . Verona: Marsilio Editory Spa. Thomas, D. (2007). Deluxe: How luxury lost its luster . Penguin . (2012). Where Manufacturing Meets Creativity . Brussels : European Commission . Wigley, S. M., Nobbs, K., & Larsen, E. (2013). Making the Marque: Tangible Branding in Fashion Product and Retail Design . Fashion Practice , pp. 245-264. 息 Kamila Boudov叩 , MBA 21