Fashion presentation on 26 04 2012 finalized
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This document outlines a marketing plan and associated costs totaling $135,000 USD to promote hair, skincare, and cologne products targeted towards men aged 20-40. The plan includes print ads in magazines, a website, social media marketing, and a launch party with male models, PR assistance, staff, and a DJ. The largest individual expenses are hiring male models for $30,000 and print promotions for $50,000.
Fashion presentation on 26 04 2012 finalized
- 2. Men from 20 40 +
- 6. Hair , Skincare Products And Cologne
- 20. A. Cost of print promotions USD $50,000 (3 print ads in Esquire, GQ and Maxim magazines) B. Cost of website and online presence USD $12,000 and management C. Cost of social media and viral USD $10,000 marketing (video) D. Cost of special event (Opening party) Wine, drinks and snacks: USD $10,000 Invitation of male models (8 models): USD $30,000 Hiring PR company for the event: USD $10,000 Hiring event 15 helpers: USD $3,000 Hiring DJ to play music: USD $10,000 Total Cost: USD$135,000