This document discusses advertising and provides questions about an ad that seems to promote the objectification and degradation of women. It asks the reader to consider how women they know might feel about the ad, who is being sold, and the age of the model depicted. It then lists troubling themes like confinement, loss of dignity, bondage, and assault that are concerning and need to be decoded, managed, and questioned for their potential negative impact and influence. Options are provided for complaining or taking action regarding the ad.
21. 4Cs: Construction – positioning, costume, lighting, camera angleCodes – colour and shape symbolismCommercials – what is being sold?Creed – messages, values, beliefs
Sal Rocco Jr.(Steve's brother) and his wife Kim started Bitch Skateboards in 1994 after several riders left World Industries to start Girl Skateboards. Bitch directly attacked Girl and it's riders through various graphics and ad campaigns. The brand quickly folded but the name and logo are still seen in Japan where the logo is licensed.Completely customizable bitch skateboards from Zazzle.com - Choose your favoritebitch skateboard decks from thousands of available designs