F&B Marketing
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The document summarizes the details of a Lucknowi food festival held from August 14-30, 2009 at a restaurant. It provides revenue figures showing total covers of 1134 and total revenue of Rs. 8,77,157 earned over the 15 day dinner only event. Marketing tools like ads on a highway flyover, standees outside the restaurant, mass emails and SMS were used. The SMS campaign strategically targeted past customers and was sent every other day, containing creative messages to create buzz and remind people. It proved an effective tool for word of mouth promotion. Mass emails with visual flyers were also sent to corporate companies to generate team lunches and conferences.
F&B Marketing
- 1. Lucknowi Food Festival14 August – 30 August 2009Created BySumedh Tandon
- 2. Revenue Facts & FiguresTotal Duration – 15 Days . Dinner OnlyTotal Covers – 1134 , 42 Cover RestaurantTotal Revenue earned – Rs : 8,77,157Sumedh Tandon
- 3. Reason for the PerformanceMarketing ………F & B Operational perfectionWord of Mouth Strategic use of information and data .Utilization of time – Every Minute is importantSumedh Tandon
- 4. Marketing ToolsUnipol on DND flyover (Connecting Delhi – Noida)Standee outside the restaurantMass E- mailerMass SMSSumedh Tandon
- 5. Mass SMS – Reminder + Word of MouthSMS Created specially for the Food festival , creative writing is very important . First 3 lines very Important to create impact in the customers mindData collected from our own restaurant was used to do this activity.Reservations book/ Comment cards/ Sales force dataSMS worked as a reminder and also A strong tool for word of mouthSMSChef Qureshi at Fortune Inn Grazia, Sec 27 Noida revives the Historic Excellence of Lucknow – Join us for Lucknowi Food Festival from 14 – 30th August. Dinner Buffet @ 550 + Taxes. For reservations call 0120-3988444.Data of 800 clients who visited us earlier was strategically used and cost to reach out to the target audience was 10Paise./ customer / every timeSms was sent every alternate day in a period of 15 days , and results were great.Sumedh Tandon
- 6. Mass Emailer- Visual Target – Corporate companies in Noida, New Delhi, Gurgoan – SALES FORCESpecial Email flyer created and sent to more than 1000 contacts.Targeting Corporate customers generated team lunches and Conferences. Sumedh Tandon
- 7. Sumedh TandonDesignation: Marketing AnalystOrganization: ITC Fortune HotelsEmail: sumedhtn@hotmail.com