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FBLIP_Programme 03 11 2016

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Alex Schofield

This document outlines the agenda for a conference on intellectual property strategies in the food and beverage industry. The all-day event includes panels and presentations on topics such as brand protection, regulatory trends, social media challenges, trade dress protection, recipe patenting, food labeling issues, and preventing food fraud. Speakers represent major food and beverage companies, law firms, regulatory agencies, and industry associations.

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THE ESSENTIAL INGREDIENTS FOR A SUCCESSFUL IP STRATEGY 08.00 - 09.00 REGISTRATION AND NETWORKING BREAKFAST 09.00 - 09.15 CHAIRMAN’S WELCOMING ADDRESS Neil Fletcher, General Counsel, Food & Refreshment, Unilever 09.15 - 09.30 KEYNOTE ADDRESS Noel Reidy, Head of Operations, Kiren Group 09.30 - 10.15 PANEL - SAFEGUARD YOUR IP RIGHTS: HOW TO IMPROVE BRAND PROTECTION AND INCREASE CONSUMER TRUST Creating the megabrands of the future Food safety brand protection Trademark protection - lifecycle of a brand IP protection of innovations in the food and beverages industry – from conception to launch and beyond Select social media issues Chaired by: Nadine Archer, Senior Trade Mark Associate, Baker & McKenzie LLP Randy Liebowitz, Senior Legal Director, Global Food Regulatory, PepsiCo Eddy Leviten, Director General, Alliance for IP 10.15 - 10.45 STAND - ALONE PRESENTATION - RECENT DEVELOPMENTS IN FOOD AND BEVERAGE IP CASE LAWS IN JAPAN Takanori Abe, Managing Partner, ABE & PARTNERS 10.45 - 11.15 NETWORKING BREAK 11.15 - 11.30 STAND-ALONE PRESENTATION: STRATEGIES FOR CREATING AND ENSURING PROTECTION OF F&B BRAND AND GLOBALISING YOUR BUSINESS VIA THIRD PARTY RELATIONSHIPS. 11.30 - 12.15 PANEL - FOOD AND BEVERAGE, LEGAL AND REGULATORY LANDSCAPE Updates and current trends 2015 to date Challenges facing the food and beverage industry Finding and eliminating food safety risks Regulatory and food safety trends Import and export legislations Chaired by: Ingrid Cope, Senior Legal Advisor, Pernod Ricard UK Alex Schofield , Senior Imports Policy Advisor, Food Standards Agency Lindesay Low, Senior Legal Counsel, Scotch Whisky Association Neil Fletcher, General Counsel, Food & Refreshment, Unilever 12.15 - 13.10 PANEL - BRAND PROTECTION IN A SOCIAL MEDIA AGE: RISK OR NEW OPPORTUNITIES? How to control and protect your IP rights in the ever expanding social media Social media policy, crisis management and communication policy The importance of the social media when developing new products. How good is your company at social listening? Chaired by: Mathieu Prot, Group Intellectual Property Director, Pernod Ricard Niki Shokar, Brand Manager, Pizza Hut UK & Ireland Mark McCulloch, Founder & Group CEO, WE ARE Spectacular 13.10 - 14.10 NETWORKING LUNCH 9 NOVEMBER 2016 HILTON LONDON OLYMPIA IPR EVENT LONDON LTD. TEL: +44(0) 20 7352 4356 / FAX: +44(0) 20 7351 2155 535 KING’S ROAD, THE PLAZA UNIT 1.06 E-MAIL: CONTACT@FOODANDBEVERAGEIP.COM LONDON SW10 0SZ UK FOODANDBEVERAGEIP.COM
14.10 - 14.30 STAND - ALONE PRESENTATION - ESTABLISHING F&B BRAND: ''THE ESSENTIAL INGREDIENTS'' FOR SUCCESS Amelia Rope, Founder, Amelia Rope Chocolate 14.30 - 14.50 STAND - ALONE PRESENTATION - BEST PRACTICES FOR PROTECTION OF TRADE DRESS IN FOOD INDUSTRY IN RUSSIA Natalia Stepanova, Partner, Lead Lawyer, Gorodissky & Partners 14.50 - 15.05 STAND-ALONE PRESENTATION - WHY LOOK AT FAKE AND ILLICIT FOODS IN THE UK? Nicola Bell, Head of Criminal Intelligence, National Food Crime Unit (FSA) 15.05 - 15.40 NETWORKING BREAK 15.40 - 16.00 STAND - ALONE PRESENTATION - RECIPE FOR SUCCESS – PATENTING RECIPES AND PRODUCT FORMATS Dr Chris McDonald, Senior Associate, Wilson Gunn | Patent & Trade Mark Attorneys 16.00 - 17.00 PANEL - LABEL, LABELS AND LABELLING: ARE WE MOVING FORWARD Differences between EU and US nutrition labels Responsible marketing to children What is food today besides ‘natural’ claims? GMO labelling law Intentionally deceptive labelling practices Chaired by: Fiona Carter, Head of Food & Beverage Team, CMS Randy Liebowitz, Senior Legal Director, Global Food Regulatory, PepsiCo Cristina Rossi, Food Law Counsel Europe, The Coca-Cola Company 17.00 - 18.00 PANEL - FOOD FRAUD PREVENTION. LAW, ENFORCEMENT AND PROSECUTION Counterfeiting and fraud prevention Intellectual property rights damages of trademark, trade dress, patent, or copyright Ron McNaughton, Head of the Scottish Food Crime and Incidents Unit, Food Standards Scotland Peter Whelan, Director, Audit and Investigations, Food Safety Authority of Ireland Marianne Defernez, Senior Research Scientist, Institute of Food Research 9 NOVEMBER 2016 HILTON LONDON OLYMPIA IPR EVENT LONDON LTD. TEL: +44(0) 20 7352 4356 / FAX: +44(0) 20 7351 2155 535 KING’S ROAD, THE PLAZA UNIT 1.06 E-MAIL: CONTACT@FOODANDBEVERAGEIP.COM LONDON SW10 0SZ UK FOODANDBEVERAGEIP.COM

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FBLIP_Programme 03 11 2016

  • 1. THE ESSENTIAL INGREDIENTS FOR A SUCCESSFUL IP STRATEGY 08.00 - 09.00 REGISTRATION AND NETWORKING BREAKFAST 09.00 - 09.15 CHAIRMAN’S WELCOMING ADDRESS Neil Fletcher, General Counsel, Food & Refreshment, Unilever 09.15 - 09.30 KEYNOTE ADDRESS Noel Reidy, Head of Operations, Kiren Group 09.30 - 10.15 PANEL - SAFEGUARD YOUR IP RIGHTS: HOW TO IMPROVE BRAND PROTECTION AND INCREASE CONSUMER TRUST Creating the megabrands of the future Food safety brand protection Trademark protection - lifecycle of a brand IP protection of innovations in the food and beverages industry – from conception to launch and beyond Select social media issues Chaired by: Nadine Archer, Senior Trade Mark Associate, Baker & McKenzie LLP Randy Liebowitz, Senior Legal Director, Global Food Regulatory, PepsiCo Eddy Leviten, Director General, Alliance for IP 10.15 - 10.45 STAND - ALONE PRESENTATION - RECENT DEVELOPMENTS IN FOOD AND BEVERAGE IP CASE LAWS IN JAPAN Takanori Abe, Managing Partner, ABE & PARTNERS 10.45 - 11.15 NETWORKING BREAK 11.15 - 11.30 STAND-ALONE PRESENTATION: STRATEGIES FOR CREATING AND ENSURING PROTECTION OF F&B BRAND AND GLOBALISING YOUR BUSINESS VIA THIRD PARTY RELATIONSHIPS. 11.30 - 12.15 PANEL - FOOD AND BEVERAGE, LEGAL AND REGULATORY LANDSCAPE Updates and current trends 2015 to date Challenges facing the food and beverage industry Finding and eliminating food safety risks Regulatory and food safety trends Import and export legislations Chaired by: Ingrid Cope, Senior Legal Advisor, Pernod Ricard UK Alex Schofield , Senior Imports Policy Advisor, Food Standards Agency Lindesay Low, Senior Legal Counsel, Scotch Whisky Association Neil Fletcher, General Counsel, Food & Refreshment, Unilever 12.15 - 13.10 PANEL - BRAND PROTECTION IN A SOCIAL MEDIA AGE: RISK OR NEW OPPORTUNITIES? How to control and protect your IP rights in the ever expanding social media Social media policy, crisis management and communication policy The importance of the social media when developing new products. How good is your company at social listening? Chaired by: Mathieu Prot, Group Intellectual Property Director, Pernod Ricard Niki Shokar, Brand Manager, Pizza Hut UK & Ireland Mark McCulloch, Founder & Group CEO, WE ARE Spectacular 13.10 - 14.10 NETWORKING LUNCH 9 NOVEMBER 2016 HILTON LONDON OLYMPIA IPR EVENT LONDON LTD. TEL: +44(0) 20 7352 4356 / FAX: +44(0) 20 7351 2155 535 KING’S ROAD, THE PLAZA UNIT 1.06 E-MAIL: CONTACT@FOODANDBEVERAGEIP.COM LONDON SW10 0SZ UK FOODANDBEVERAGEIP.COM
  • 2. 14.10 - 14.30 STAND - ALONE PRESENTATION - ESTABLISHING F&B BRAND: ''THE ESSENTIAL INGREDIENTS'' FOR SUCCESS Amelia Rope, Founder, Amelia Rope Chocolate 14.30 - 14.50 STAND - ALONE PRESENTATION - BEST PRACTICES FOR PROTECTION OF TRADE DRESS IN FOOD INDUSTRY IN RUSSIA Natalia Stepanova, Partner, Lead Lawyer, Gorodissky & Partners 14.50 - 15.05 STAND-ALONE PRESENTATION - WHY LOOK AT FAKE AND ILLICIT FOODS IN THE UK? Nicola Bell, Head of Criminal Intelligence, National Food Crime Unit (FSA) 15.05 - 15.40 NETWORKING BREAK 15.40 - 16.00 STAND - ALONE PRESENTATION - RECIPE FOR SUCCESS – PATENTING RECIPES AND PRODUCT FORMATS Dr Chris McDonald, Senior Associate, Wilson Gunn | Patent & Trade Mark Attorneys 16.00 - 17.00 PANEL - LABEL, LABELS AND LABELLING: ARE WE MOVING FORWARD Differences between EU and US nutrition labels Responsible marketing to children What is food today besides ‘natural’ claims? GMO labelling law Intentionally deceptive labelling practices Chaired by: Fiona Carter, Head of Food & Beverage Team, CMS Randy Liebowitz, Senior Legal Director, Global Food Regulatory, PepsiCo Cristina Rossi, Food Law Counsel Europe, The Coca-Cola Company 17.00 - 18.00 PANEL - FOOD FRAUD PREVENTION. LAW, ENFORCEMENT AND PROSECUTION Counterfeiting and fraud prevention Intellectual property rights damages of trademark, trade dress, patent, or copyright Ron McNaughton, Head of the Scottish Food Crime and Incidents Unit, Food Standards Scotland Peter Whelan, Director, Audit and Investigations, Food Safety Authority of Ireland Marianne Defernez, Senior Research Scientist, Institute of Food Research 9 NOVEMBER 2016 HILTON LONDON OLYMPIA IPR EVENT LONDON LTD. TEL: +44(0) 20 7352 4356 / FAX: +44(0) 20 7351 2155 535 KING’S ROAD, THE PLAZA UNIT 1.06 E-MAIL: CONTACT@FOODANDBEVERAGEIP.COM LONDON SW10 0SZ UK FOODANDBEVERAGEIP.COM