This document announces a panel discussion at the University of Oregon on using Facebook and social media. The panel will address questions about what Facebook is and why a department would use it, whether social networking is just a trend, how personal and professional use of Facebook may differ, and UO policies for social media use. The panelists will be available after to provide advice on starting a Facebook page and share a case study of a successful department page. Attendees are encouraged to access the event presentation and updates on the UO ADVERTISING AND MEDIA Facebook page.
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UO Facebook panel presenation
1. UO and Facebook . A Panel Discussion Moderator: Susan Thelen , Director of advertising, UO [email_address] , 541-346-5046 Find us on Facebook: Log in and search UO Advertising and Media Panelists: Kelli Mathews, Co-founder of Verve Northwest. She also teaches PR classes at the UO School of Journalism and Communication [email_address] , (541) 346-3145 Zach Barnett , Interim director web communications, UO [email_address] , 541-346-3145 Debbie Williamson-Smith , Public rel/marketing, UO JSMA [email_address] , 541-3460942
2. Just what the heck is this social media explosion anyway? Facebook Panel Discussion Find information on UO use of social media and its policies: http://www.communications.uoregon.edu/socialmedia
3. Questions our panel will address. What is Facebook/social networking, and why would our department invest time and personnel into it? Isn’t this whole thing just a flash in the pan? Will it really stick? How is working with Facebook different here at the UO than in my personal life. “I don’t really want the campus to know what I had for lunch!” Are there UO policies and guidelines to help? Where can we find specific help? Can we see one case study of an on-campus department who started a Facebook page with a plan and is seeing a big difference? Facebook Panel Discussion For information about the UO uses and policy on social media: www.communications.uoregon.edu/socialmedia
4. Now what. Please use your FB account to access our UO ADVERTSING and MEDIA page. On it you will find this presentation which includes all the websites and information shared here. And current updates on more workshops and topics of interest. Call or email any of the presenters here, we are happy to help or pass you on to others that might be more suited for your situation. Decide if FB is right for your department. Make a plan. Dive in. Facebook Panel Discussion For information about the UO uses and policy on social media: www.communications.uoregon.edu/socialmedia
Editor's Notes
#3: http://www.youtube.com/watch?v=sIFYPQjYhv8 Go to this website before slide.
#4: http://www.youtube.com/watch?v=sIFYPQjYhv8 Go to this website before slide.
#5: http://www.youtube.com/watch?v=sIFYPQjYhv8 Go to this website before slide.