Guarire dalla febbre da Facebook: Facebook può essere la sola strategia?

Mar 21, 20130 likes174 views

Facebook non deve essere l'unica strategia di marketing, ma deve integrarsi in un approccio più ampio che include costruzione di brand awareness e gestione di un database. Il sito aziendale deve fungere da hub centrale per indirizzare gli utenti verso vari canali, come blog, forum e-commerce, e social media. L'obiettivo è massimizzare l'efficacia del marketing diretto attraverso una comunicazione coordinata.

Facebook può essere
la sola strategia?

E allora.. il ruolo del
sito aziendale, qual è?

Focus di tutto
questo è una
HOME centrale
a cui portare
tutti gli utenti
attraverso le sue
mille diramazioni
e collegata a filo
doppio con i SM

Sul WebSite si
concentrano in modo
univoco:
• Sito istituzionale
• Blog
• Forum
• Estensioni del sito
dedicate a progetti
speciali
• E-commerce
• Community
• SM proprietari

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