Feeback given
Download as doc, pdf0 likes289 views
The document contains questions and answers about marketing an advertisement for a perfume product targeted at young female adults aged 15-28. The respondent thinks the advertising idea is appropriate for the target audience but could be improved by including different scenery and shot types. They expect the advertisement would be most effective on YouTube, the product website, and BBC channels and feature upbeat indie folk music.
1 of 2
Download to read offline
Ad
Recommended
4. proposal 23 1
4. proposal 23 1Kieran Bradley
油
My product is an advertisement poster promoting BBC Radio 1's music festival Reading and Leeds. The poster aims to attract its target audience of 16-18 year old males and females by featuring the logos of Radio 1 and the festival along with some of the acts scheduled to perform. The purpose is to entertain this demographic and encourage them to attend the event. Care has been taken to ensure the poster's content does not include any offensive material that could restrict viewing or access for younger audiences or violate the intellectual property of Radio 1.Lo4 pro forma
Lo4 pro forma olibrandon
油
This marketing and PR presentation outlines a campaign to promote a new alternative rock band called Theon Junior and their album "You can tell". The objectives are to target young adults and teenagers, sell 1 million records, and make the band popular among a large audience. The campaign would use social media, magazines, TV, radio, and merchandise to promote the band. Key messages are that the band creates exciting new music that appeals to youth through their style and contemporary influences. Events like secret shows and in-store signings would help generate buzz. The goals are achievable if the band receives proper promotion and their music resonates with listeners.4. fmp proposal submission (2)
4. fmp proposal submission (2)Kieran Bradley
油
The Kieran Bradley Show is a proposed radio show and poster aimed at entertaining and informing young people aged 18-24 about an upcoming music festival. The radio show will feature interviews with festivalgoers and play artists performing at the festival. Research was conducted to inform the show format, logo design, and survey feedback to determine audience interests. The target audience is both male and female of varying social statuses who are likely to attend festivals. Care will be taken to avoid offensive, inappropriate, or copyrighted content.Q5
Q5Amy Riding
油
The document discusses different ways the author attracted and addressed their target audience for a music magazine. They used color schemes similar to other popular music magazines with pinks, purples, yellows, black and white to appeal to their target audience. The author also gathered feedback from a questionnaire and interviews to incorporate the most popular elements and make requested changes to better meet audience preferences. Feedback highlighted positives like the eye-catching colors and variety of content, but also areas for improvement like reducing black on the front page and using a plain background.Final油concept, usp, target market
Final油concept, usp, target marketJess Ribeiro
油
The group conducted a focus group to get feedback on their deodorant concepts and target market. They received feedback using a thumbs up/thumbs down technique to rate the concepts. Concept one received the most positive feedback, so they selected it as their final concept. Their concept focuses on being confident in your own skin. Their target market is everyday girls and women ages 15-22. Their unique selling point is that the deodorant comes with a body spray for an additional scent, and that it provides honest descriptions of product longevity.11 + 12. superbowl advert analysis worksheet
11 + 12. superbowl advert analysis worksheetJakeRobinson30
油
This document appears to be a template for analyzing advertisements or film trailers. It includes prompts for describing the target audience, narrative, visual elements, audio, color palette, editing techniques, and an overall evaluation. The template would be filled out for different advertisements or trailers to perform comparative marketing or film analysis. It aims to elicit specific details about creative and technical elements used to engage audiences and convey messaging.Description of your target audience
Description of your target audienceBradleyBarnes16
油
The document discusses planning for a music video for an indie/pop song aimed at a target audience of 16-25 year olds. Research found this age group prefers indie/pop music and engages strongly with it. The music video will feature both male and female artists to appeal to both genders equally within the target demographic. It will use themes of freedom and childhood innocence to transport viewers and draw on theories of utopianism through its bright colors and actors' happy facial expressions.Media Evaluation Question 3
Media Evaluation Question 3zm24
油
Audience feedback helped determine if the product successfully targeted its intended audience and could sell well. Speaking to a diverse group about the song and music video provided insights into what worked well and could be improved. While reception was mixed, hip hop and grime music fans seemed most engaged. Using a more focused sample of people within the target music genres could provide more accurate feedback for improving future products.Poster Audience Research
Poster Audience ResearchMiles Capp
油
The document analyzes audience feedback on two music posters advertising an indie album. The feedback showed that audiences preferred posters that featured an image of the artist, used the rule of thirds layout, and incorporated attractive colors. For poster 1, audiences liked the washed out colors and image of the artist. For poster 2, they responded positively to the rule of thirds layout and mention of popular songs, but not the black and white image. Overall, the techniques used in both posters effectively conveyed an indie genre to respondents.Proposal (Audio)
Proposal (Audio)Leticia Pozze
油
- The product is a radio interview called "Interview with Rihanna" that will entertain audiences. Background sound effects and dialog will make the interview more relaxing and entertaining.
- It is a 3-minute radio interview where Rihanna will answer fans' questions about her life and career. The interview format aims to learn more about the celebrity in a casual way.
- The target audience is teenagers and adults interested in Rihanna. As one of the best-selling artists, she has a large female fan base. The interview will not include any offensive language or content that could upset audiences or social groups.Lo4 pro forma task 6
Lo4 pro forma task 6olibrandon
油
This marketing and PR presentation outlines a plan to promote an up-and-coming rock band called Harpicostia and their new album "One Single Error". The objectives are to sell 10,000 albums and make the band as well-known as possible. The target audience is teenagers and young adults aged 19-23 who like the fashionable rock style of bands like Green Day. The plan involves securing magazine features, TV appearances, radio play, and growing social media followers. Merchandise like t-shirts and posters will help promote the band initially. The goal is for Harpicostia to build a fanbase through small secret shows and record store signings before moving to larger arena tours. Progress will be measured byCanon primary research
Canon primary researchJenniferFinnigam
油
- 40% of the audience has little to no photography experience, while 30% has experience from school. This means the advertisement must appeal to all skill levels.
- There is wide variation in music tastes among the audience, so the advertisement must be open-minded and potentially incorporate themes from different genres.
- The target age range is young adults, which explains the diversity in music and how integral it is to their daily lives.
- The majority of responses to the survey were positive, with some saying music allows them to express their identity and capture memories.Advert table
Advert tableOscarGame1
油
This document appears to be a template for reviewing advertisements. It includes fields for noting the product advertised, the target audience, visual and audio elements, the advertised message and slogan, persuasive techniques used, and whether the reviewer gave it a "thumbs up" or "thumbs down". The sample reviews provided analyzed advertisements for Pepsi, Mercedes, and Walmart, identifying elements like target demographics, memorable visuals, audio, messaging, and persuasive strategies used in each. The reviewer shared their overall opinion on whether they liked each ad at the end.Lo4 pro forma
Lo4 pro formakatiesteph5
油
The marketing and PR presentation outlines objectives for launching a new band and their album. It aims to raise awareness among 17-25 year olds and sell 5,698 albums annually. Promotional strategies include television promotion, shop displays, and radio play. The band's genre is hip-hop/house and targets the same demographic as artists like Martin Garrix. Metrics like sales numbers and interviews will measure success. Merchandise like t-shirts and posters will promote the band. Events may include signings and TV appearances to increase publicity. Motivation is raising audience awareness to drive sales. Media outlets like magazines and radio stations catering to the target demographic would be interested in coverage.Smile rationale (2)
Smile rationale (2)JenniferFinnigam
油
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.Evaluation what have you learnt from your audience feedback?
Evaluation what have you learnt from your audience feedback?cbgmediablog
油
Through surveys, focus groups, and online research, the group learned about their target audience of 18-35 year olds for their Honne music video project. Their survey monkey questionnaire provided limited but useful feedback that 80% of respondents preferred R&B, influencing their choice of Honne. Focus groups on early designs gave positive feedback as well as suggestions to take a more abstract approach. Online research on bands like Justin Bieber helped in deciding Honne would appeal to their target market.Evaluation 3 - What have you learned from your audience feedback?
Evaluation 3 - What have you learned from your audience feedback?cbgmediablog
油
The document summarizes the feedback received from various audience research methods, including focus groups, surveys, and online analysis of an existing artist's work. The key findings were that the target demographic for an emotional R&B song is 18-35 year olds, and feedback indicated the music video's style and tone fit the song well and looked professional. However, some audience feedback lacked detail, so the team also relied on their own judgments about what makes an effective music video.Analysis of idea development after feedback
Analysis of idea development after feedback AnnieRose95
油
The student developed a mockup of their advertising idea and created a survey to gather feedback from classmates. The feedback indicated the target audience was too broad, so the student decided to focus on young adults. Respondents also criticized that it wasn't clear the ad was selling perfume, so the student plans to include more shots of the perfume bottle for clarity. The feedback has prompted the student to rethink how they will market the ad and better convey that it is for a beauty product.Brainstorm 1
Brainstorm 1AnnieRose95
油
The document outlines ideas for a 30 second or 2 minute advertisement for perfume or a clothing brand. It discusses potential scenes like a beach, Brighton pier, underwater, or woods. Colors could be pastel for a spring feel or bright fluorescent for bold summer vibes. Emotions may include love, lust, happiness, or confidence. Example brands mentioned are CK, Ricci Ricci, and Gucci. Music choices include indie pop for something summery and girly, or drum and bass for a bold statement.Analysis 2
Analysis 2AnnieRose95
油
This document discusses a proposed idea for a perfume advertisement. The advertisement would be fast-paced and wacky, using upbeat music and quick editing between scenes filmed in unusual settings like a paint fight or underwater. Three specific scenes are proposed: in the woods at night, on a summery beach, and at a party with strobe lights. The document notes that the type of perfume being advertised would determine the appropriate tone and content of the scenes. The goal is to create an abstract, creative advertisement that tells a story over two minutes to draw viewers in and make them curious about the product. The target audience would be people aged 16 to 30 since the unconventional style could appeal widely.Audience research
Audience researchAnnieRose95
油
Audience research involves gathering information about audience segments to understand their attitudes, interests, and behaviors related to a topic. It is important to conduct audience research before finalizing a project to understand the target audience and design something that will appeal to them. There are many ways to categorize audiences, such as by demographics like age, gender, income level, and occupation. Gathering this audience information through surveys, interviews, focus groups, and online ratings can help choose the appropriate audience category and design effective advertising.Analysis 1
Analysis 1AnnieRose95
油
The document discusses a perfume advertisement idea. It will feature a young actress on a beach wearing summer clothing and walking through shopping lanes. The advertisement will be 2-3 minutes long, telling a short narrative story like promotional videos from luxury brands. It aims to portray how the perfume makes one feel through imagery. The target audience is young adults aged 14 to 25 who often wear similar beauty products. The advertisement may be shown on television shows that families watch together, like The X Factor, where the target demographic is likely to view.2 mood boards
2 mood boardsAnnieRose95
油
The document discusses images that represent how the author wants their advertisement to be seen. They want a soft, smooth, feminine and summery look both inside and outside. Filming outside will depend on the weather, which may alter the filming schedule. The images provide ideas for creative, imaginative scenes that convey commercialism, techniques like underwater filming, and a fun, free feeling using pastel colors and diverse landscapes to draw attention in an amusing way. One scene would show the main actress in a field with hay bales and flowers to capture the summer theme.Brainstorm 2
Brainstorm 2AnnieRose95
油
The document provides details for planning a final project advertising video including potential song choices, themes, colors, emotions, settings, and influences. It considers songs by Stereophonics, Lana Del Rey, Calvin Harris, and Avicii. The proposed video would be 3 minutes long and feature neon colors like bright pink, yellow and green. Settings may include a beach, city, underwater, woods, graffiti wall, or dark tunnel with themes like summer, confidence, and parties.Assignment 1 unit 4 task 2
Assignment 1 unit 4 task 2Chris_m3c2
油
A brief outlines goals or tasks to be completed and can take various forms. Contractual briefs clearly define responsibilities and compensation. Negotiated briefs require parties to combine ideas to reach agreement. Formal briefs precisely specify goals to be efficiently achieved. Informal briefs allow for flexibility over time. Commissioned briefs involve producing work for a client. Tender briefs openly invite bids to complete a task. Cooperative and competition briefs also exist.Unit 4 lo1
Unit 4 lo1Sophiecreativeandmedia
油
My documentary idea is to create a short documentary following myself and others completing items from our personal bucket lists. The documentary will show various activities being completed at different locations to demonstrate what a bucket list is and encourage viewers aged 17-25 to create their own. After receiving feedback, I plan to include interviews with people of various ages discussing their bucket list experiences. Some activities may be adapted to be more affordable and interesting for the target audience. The goal is to produce an exciting, yet reasonably priced short documentary that would appeal to and help motivate young viewers.Surveys and peer feedback
Surveys and peer feedbackAnnieRose95
油
The document contains 10 questions from a marketer seeking feedback on an advertisement idea for a beauty or perfume product targeted at young female adults aged 15 to 28. The questions ask for opinions on appropriate targeting, how to improve the idea, whether it fits with current advertising stereotypes, suitable promotion channels, and how it may be received alongside other current ads.Smile campaign pitch
Smile campaign pitchKatieLouiseMcCririck1
油
This document outlines a campaign idea for Mind charity to promote mental health awareness among 12-18 year olds. The campaign would include a TV advertisement, podcast, and print materials. The TV ad would transition from depicting the difficulties of mental health issues like anxiety to showing how enjoyable activities and smiling can help improve mood. Research was cited showing many teens experience anxiety and the ad would include relatable activities. The campaign aims to raise awareness on stress/anxiety while appealing to the target audience.Audience Research Questionnaire
Audience Research Questionnaire stefan-constantinou
油
1. This document contains a survey about advertising preferences and deodorant purchasing habits. It asks questions about budget for deodorant, elements that make ads appealing, primary reasons for buying deodorant, suitable age groups for deodorant, TV viewing habits, preferences for ad types and celebrities, spare time activities, influence of celebrities in ads, favorite brands, and purchasing based on ads.Unit g321 evaluation part 3
Unit g321 evaluation part 3Harry Jones
油
The magazine targets girls ages 8-15 from lower socioeconomic classes. It focuses on pop music because that genre is popular with the target audience and part of their daily media consumption. TV advertisements will be used for marketing campaigns when the magazine launches, as the target audience frequently watches TV. The front cover uses the headline "Who's new on the scene?" without additional text to intrigue readers and encourage them to open the magazine to learn more. An inside feature story profiles a celebrity's rise to fame and offers advice to inspire and help the audience pursue their own dreams.More Related Content
What's hot (9)
Poster Audience Research
Poster Audience ResearchMiles Capp
油
The document analyzes audience feedback on two music posters advertising an indie album. The feedback showed that audiences preferred posters that featured an image of the artist, used the rule of thirds layout, and incorporated attractive colors. For poster 1, audiences liked the washed out colors and image of the artist. For poster 2, they responded positively to the rule of thirds layout and mention of popular songs, but not the black and white image. Overall, the techniques used in both posters effectively conveyed an indie genre to respondents.Proposal (Audio)
Proposal (Audio)Leticia Pozze
油
- The product is a radio interview called "Interview with Rihanna" that will entertain audiences. Background sound effects and dialog will make the interview more relaxing and entertaining.
- It is a 3-minute radio interview where Rihanna will answer fans' questions about her life and career. The interview format aims to learn more about the celebrity in a casual way.
- The target audience is teenagers and adults interested in Rihanna. As one of the best-selling artists, she has a large female fan base. The interview will not include any offensive language or content that could upset audiences or social groups.Lo4 pro forma task 6
Lo4 pro forma task 6olibrandon
油
This marketing and PR presentation outlines a plan to promote an up-and-coming rock band called Harpicostia and their new album "One Single Error". The objectives are to sell 10,000 albums and make the band as well-known as possible. The target audience is teenagers and young adults aged 19-23 who like the fashionable rock style of bands like Green Day. The plan involves securing magazine features, TV appearances, radio play, and growing social media followers. Merchandise like t-shirts and posters will help promote the band initially. The goal is for Harpicostia to build a fanbase through small secret shows and record store signings before moving to larger arena tours. Progress will be measured byCanon primary research
Canon primary researchJenniferFinnigam
油
- 40% of the audience has little to no photography experience, while 30% has experience from school. This means the advertisement must appeal to all skill levels.
- There is wide variation in music tastes among the audience, so the advertisement must be open-minded and potentially incorporate themes from different genres.
- The target age range is young adults, which explains the diversity in music and how integral it is to their daily lives.
- The majority of responses to the survey were positive, with some saying music allows them to express their identity and capture memories.Advert table
Advert tableOscarGame1
油
This document appears to be a template for reviewing advertisements. It includes fields for noting the product advertised, the target audience, visual and audio elements, the advertised message and slogan, persuasive techniques used, and whether the reviewer gave it a "thumbs up" or "thumbs down". The sample reviews provided analyzed advertisements for Pepsi, Mercedes, and Walmart, identifying elements like target demographics, memorable visuals, audio, messaging, and persuasive strategies used in each. The reviewer shared their overall opinion on whether they liked each ad at the end.Lo4 pro forma
Lo4 pro formakatiesteph5
油
The marketing and PR presentation outlines objectives for launching a new band and their album. It aims to raise awareness among 17-25 year olds and sell 5,698 albums annually. Promotional strategies include television promotion, shop displays, and radio play. The band's genre is hip-hop/house and targets the same demographic as artists like Martin Garrix. Metrics like sales numbers and interviews will measure success. Merchandise like t-shirts and posters will promote the band. Events may include signings and TV appearances to increase publicity. Motivation is raising audience awareness to drive sales. Media outlets like magazines and radio stations catering to the target demographic would be interested in coverage.Smile rationale (2)
Smile rationale (2)JenniferFinnigam
油
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.Evaluation what have you learnt from your audience feedback?
Evaluation what have you learnt from your audience feedback?cbgmediablog
油
Through surveys, focus groups, and online research, the group learned about their target audience of 18-35 year olds for their Honne music video project. Their survey monkey questionnaire provided limited but useful feedback that 80% of respondents preferred R&B, influencing their choice of Honne. Focus groups on early designs gave positive feedback as well as suggestions to take a more abstract approach. Online research on bands like Justin Bieber helped in deciding Honne would appeal to their target market.Evaluation 3 - What have you learned from your audience feedback?
Evaluation 3 - What have you learned from your audience feedback?cbgmediablog
油
The document summarizes the feedback received from various audience research methods, including focus groups, surveys, and online analysis of an existing artist's work. The key findings were that the target demographic for an emotional R&B song is 18-35 year olds, and feedback indicated the music video's style and tone fit the song well and looked professional. However, some audience feedback lacked detail, so the team also relied on their own judgments about what makes an effective music video.Viewers also liked (9)
Analysis of idea development after feedback
Analysis of idea development after feedback AnnieRose95
油
The student developed a mockup of their advertising idea and created a survey to gather feedback from classmates. The feedback indicated the target audience was too broad, so the student decided to focus on young adults. Respondents also criticized that it wasn't clear the ad was selling perfume, so the student plans to include more shots of the perfume bottle for clarity. The feedback has prompted the student to rethink how they will market the ad and better convey that it is for a beauty product.Brainstorm 1
Brainstorm 1AnnieRose95
油
The document outlines ideas for a 30 second or 2 minute advertisement for perfume or a clothing brand. It discusses potential scenes like a beach, Brighton pier, underwater, or woods. Colors could be pastel for a spring feel or bright fluorescent for bold summer vibes. Emotions may include love, lust, happiness, or confidence. Example brands mentioned are CK, Ricci Ricci, and Gucci. Music choices include indie pop for something summery and girly, or drum and bass for a bold statement.Analysis 2
Analysis 2AnnieRose95
油
This document discusses a proposed idea for a perfume advertisement. The advertisement would be fast-paced and wacky, using upbeat music and quick editing between scenes filmed in unusual settings like a paint fight or underwater. Three specific scenes are proposed: in the woods at night, on a summery beach, and at a party with strobe lights. The document notes that the type of perfume being advertised would determine the appropriate tone and content of the scenes. The goal is to create an abstract, creative advertisement that tells a story over two minutes to draw viewers in and make them curious about the product. The target audience would be people aged 16 to 30 since the unconventional style could appeal widely.Audience research
Audience researchAnnieRose95
油
Audience research involves gathering information about audience segments to understand their attitudes, interests, and behaviors related to a topic. It is important to conduct audience research before finalizing a project to understand the target audience and design something that will appeal to them. There are many ways to categorize audiences, such as by demographics like age, gender, income level, and occupation. Gathering this audience information through surveys, interviews, focus groups, and online ratings can help choose the appropriate audience category and design effective advertising.Analysis 1
Analysis 1AnnieRose95
油
The document discusses a perfume advertisement idea. It will feature a young actress on a beach wearing summer clothing and walking through shopping lanes. The advertisement will be 2-3 minutes long, telling a short narrative story like promotional videos from luxury brands. It aims to portray how the perfume makes one feel through imagery. The target audience is young adults aged 14 to 25 who often wear similar beauty products. The advertisement may be shown on television shows that families watch together, like The X Factor, where the target demographic is likely to view.2 mood boards
2 mood boardsAnnieRose95
油
The document discusses images that represent how the author wants their advertisement to be seen. They want a soft, smooth, feminine and summery look both inside and outside. Filming outside will depend on the weather, which may alter the filming schedule. The images provide ideas for creative, imaginative scenes that convey commercialism, techniques like underwater filming, and a fun, free feeling using pastel colors and diverse landscapes to draw attention in an amusing way. One scene would show the main actress in a field with hay bales and flowers to capture the summer theme.Brainstorm 2
Brainstorm 2AnnieRose95
油
The document provides details for planning a final project advertising video including potential song choices, themes, colors, emotions, settings, and influences. It considers songs by Stereophonics, Lana Del Rey, Calvin Harris, and Avicii. The proposed video would be 3 minutes long and feature neon colors like bright pink, yellow and green. Settings may include a beach, city, underwater, woods, graffiti wall, or dark tunnel with themes like summer, confidence, and parties.Assignment 1 unit 4 task 2
Assignment 1 unit 4 task 2Chris_m3c2
油
A brief outlines goals or tasks to be completed and can take various forms. Contractual briefs clearly define responsibilities and compensation. Negotiated briefs require parties to combine ideas to reach agreement. Formal briefs precisely specify goals to be efficiently achieved. Informal briefs allow for flexibility over time. Commissioned briefs involve producing work for a client. Tender briefs openly invite bids to complete a task. Cooperative and competition briefs also exist.Unit 4 lo1
Unit 4 lo1Sophiecreativeandmedia
油
My documentary idea is to create a short documentary following myself and others completing items from our personal bucket lists. The documentary will show various activities being completed at different locations to demonstrate what a bucket list is and encourage viewers aged 17-25 to create their own. After receiving feedback, I plan to include interviews with people of various ages discussing their bucket list experiences. Some activities may be adapted to be more affordable and interesting for the target audience. The goal is to produce an exciting, yet reasonably priced short documentary that would appeal to and help motivate young viewers.Ad
Similar to Feeback given (20)
Surveys and peer feedback
Surveys and peer feedbackAnnieRose95
油
The document contains 10 questions from a marketer seeking feedback on an advertisement idea for a beauty or perfume product targeted at young female adults aged 15 to 28. The questions ask for opinions on appropriate targeting, how to improve the idea, whether it fits with current advertising stereotypes, suitable promotion channels, and how it may be received alongside other current ads.Smile campaign pitch
Smile campaign pitchKatieLouiseMcCririck1
油
This document outlines a campaign idea for Mind charity to promote mental health awareness among 12-18 year olds. The campaign would include a TV advertisement, podcast, and print materials. The TV ad would transition from depicting the difficulties of mental health issues like anxiety to showing how enjoyable activities and smiling can help improve mood. Research was cited showing many teens experience anxiety and the ad would include relatable activities. The campaign aims to raise awareness on stress/anxiety while appealing to the target audience.Audience Research Questionnaire
Audience Research Questionnaire stefan-constantinou
油
1. This document contains a survey about advertising preferences and deodorant purchasing habits. It asks questions about budget for deodorant, elements that make ads appealing, primary reasons for buying deodorant, suitable age groups for deodorant, TV viewing habits, preferences for ad types and celebrities, spare time activities, influence of celebrities in ads, favorite brands, and purchasing based on ads.Unit g321 evaluation part 3
Unit g321 evaluation part 3Harry Jones
油
The magazine targets girls ages 8-15 from lower socioeconomic classes. It focuses on pop music because that genre is popular with the target audience and part of their daily media consumption. TV advertisements will be used for marketing campaigns when the magazine launches, as the target audience frequently watches TV. The front cover uses the headline "Who's new on the scene?" without additional text to intrigue readers and encourage them to open the magazine to learn more. An inside feature story profiles a celebrity's rise to fame and offers advice to inspire and help the audience pursue their own dreams.Superbowl
SuperbowlDanF5
油
The document provides a template for analyzing advertising content. It includes prompts for describing the target audience, narrative, visual elements, audio features, color scheme, editing techniques, and overall evaluation. The goal is to understand how the advertisement aims to engage and persuade the intended viewers to buy the product or service.Smile Campaign Rationale
Smile Campaign Rationale EmmaWallace23
油
The document outlines a campaign to promote mental well-being through music. The campaign aims to make people smile and improve mental health. The target audience is teenagers aged 15-19. Both print and TV ads are proposed to reach this audience across social media and television. The print ad will use bright colors and images of people smiling to music alongside facts about the benefits of music. The TV ad will follow a teen's day and show their mood improving when they listen to music.11 + 12. superbowl advert analysis worksheet
11 + 12. superbowl advert analysis worksheetJosephCox51
油
This document provides a framework for analyzing advertisements. It includes prompts for describing the target audience, visual and audio elements, messaging and slogans, persuasive techniques, and overall opinion. The prompts are divided into sections for the product, audience, visuals, audio, message, appeal, and personal assessment. This template can be used to systematically evaluate key aspects of advertisements.Formal proposal for audio ad
Formal proposal for audio adIndieKidd
油
This radio advertisement targets 16-19 year old, socially awkward and anxious teens. It aims to normalize the need for space and fresh air when feeling overwhelmed in crowds. Through audio effects and a simple scenario, it communicates that it's okay to take a break and have a refreshing drink. The one line sales pitch is that it represents the average anxious teen. It uses Coca-Cola's name and format but puts a new independent spin on representing mental illness experiences.2. Research.pptx
2. Research.pptxOliviaDay7
油
1. The document outlines research conducted on target audiences and marketing strategies for perfume products. It analyzes audiences of existing perfume brands like Dior, Yves Saint Laurent, and Ariana Grande.
2. Research findings indicate middle class women aged 20-35 and those who value luxury items are the target demographic. Successful marketing uses celebrities, unique strategies like Snapchat ads, and influencer marketing through social media.
3. The document considers how to apply lessons from high-profile perfume campaigns to its own product. This includes incorporating floral imagery and aesthetics inspired by brands like Marc Jacobs in its advertising materials.Advertisement Plan
Advertisement PlanPatrickUrbanowicz
油
The document outlines an advertisement plan for a pair of Sony earphones aimed at a mass audience. Research in the form of a survey showed that the target audience of mostly 17-24 year olds in urban areas wanted affordable earphones around 贈7-贈20 with great sound quality that would work for multiple music genres. The 25 second TV ad will use the bandwagon appeal technique to show people from different backgrounds listening to music with the earphones to persuade viewers to purchase them.3. formal proposal
3. formal proposalAndrew Downes
油
1) The document proposes a radio and Spotify ad for Coca Cola targeted at young males and females aged 12-35 who enjoy movies like Mission Impossible.
2) The ad would use the soundtrack from a Mission Impossible Coke Zero TV ad for inspiration and feature purposely bad voice acting to appeal to the target audience's sense of humor.
3) The main message is that Coca Cola is great for family gatherings and special occasions for younger people.L1 ppt
L1 pptItsjustme103
油
This document provides an overview and introduction to a GCSE Media course. It outlines several learning objectives, including understanding the aims and structure of the course and different forms and objectives of advertising and marketing. Students are instructed on setting up their course books and informed that the course will involve controlled assessments where they will complete work within the classroom based on what they have learned. Key terms related to media and advertising are also defined throughout.Evaluation question 2
Evaluation question 2chlowilsonn
油
The document summarizes a magazine product created for a target audience of females ages 16-19 who enjoy R&B music. To attract this audience, the magazine focuses on fashion, celebrity stories and features attractive female celebrities on the cover. A colorful word like "hot" is used to draw attention. The magazine aims to be distributed in places this target audience would see it to learn about artists they like. Overall, the creator learned about designing for a specific audience and incorporating formats and styles they enjoy.Advertising language and culture. (1)
Advertising language and culture. (1)TamaraMontgomery
油
This document discusses various aspects of advertising language and culture, including:
- The key elements of advertising language include product names, slogans, and understanding language in relation to culture. Certain attention-grabbing words are often used.
- Advertising language is carefully planned to stand out and plant seeds of wanting a product. Puns and plays on words can help consumers identify with products.
- Advertising both reflects and shapes culture. Ads target subcultures and try to make people feel products are for them. Advertising expresses current societal wants and needs.
- Slogans are important for creating memorable brand images. Catchy slogans help consumers remember products. Popular slogans like "Formal Proposal
Formal ProposalAlexander Sullivan-Cree
油
This radio advertisement for Coca-Cola aims to promote a summery and happy feeling. It will feature natural summer sounds and a warm, cheerful melody to convey the message of loving Coca-Cola. The target audience is English-speaking populations in countries like the UK, USA, and Canada. While using Coca-Cola's name and theme, the advertisement will not offend any groups and aims to represent the taste of Coca-Cola in a single catchy sentence.Evaluation Q3
Evaluation Q3t_mcloughlin
油
Tomas McLoughlin sent out a survey to gather feedback on his music video and album packaging. Respondents correctly identified the genre as hip-hop and felt the video was unique compared to other hip-hop videos for its slower pace and lack of stereotypical elements. They also recognized the consistent branding across the video, advertisement, and album packaging. Suggested improvements included better lip syncing in the video and using different photos for the album cover front and back. Overall, the feedback was positive and confirmed Tomas successfully targeted his intended young, urban audience.3. formal proposal
3. formal proposalLouisGilliland
油
This radio advertisement promotes Coke by communicating its refreshing and sweet qualities to listeners. Through a dialogue between a cashier and customer, it aims to convince the customer that Coke is worth buying. The ad targets English-speaking adults aged 20-40 through a simple message focusing on Coke being red, sweet, and fizzy, without including any potentially offensive material or accents. By keeping the ad brief at 20 seconds and not using any copyrighted music or celebrity likenesses, the creators believe it avoids legal issues despite featuring the Coke brand name.1. formal proposal
1. formal proposalLouisGilliland
油
This radio advertisement promotes Coke by communicating its refreshing and sweet qualities to listeners. Through a brief dialog between a cashier and customer, it aims to convince the audience that Coke is worth buying. The ad targets English-speaking adults aged 20-40 from any social status who enjoy driving. It keeps the message simple without religious, offensive, or accent elements to avoid causing harm.Advertising_Appeals (Various Appeals) .ppt
Advertising_Appeals (Various Appeals) .pptDR. AASHISH MEHRA
油
The document discusses seven major types of advertising appeals: fear, humor, sex, music, rationality, emotions, and scarcity. Each appeal serves a strategic purpose in advertising; for instance, fear appeals effectively engage interest, humor captures attention, and scarcity drives urgency. The choice of appeal should align with the product, the creative brief, and the target audience's preferences to maximize effectiveness.TV Adverts Textual Analysis
TV Adverts Textual AnalysisRosaPowellA2Media
油
The document analyzes and compares several TV advertisements based on their key features, target audiences, messaging, and tones. It examines ads for Freederm skin care, Special K cereal, Powerade sports drink, and Compare the Market insurance. The ads use various combinations of actors, music, voiceovers and dramatizations to construct images of their products improving health, appearance or performance and target audiences like teens, women and athletes. The tones range from laidback to serious to slightly aggressive.Ad
More from AnnieRose95 (20)
007 analysis
007 analysisAnnieRose95
油
The James Bond opening theme tune is the most iconic theme in action films. It starts slow but increases in tempo as various instruments join in, giving the audience a sense of adrenaline. The main musical instruments used in this famous theme are trombones, trumpets, saxophones, and bass guitar. There is only one sound effect used - a gunshot fired before the major instruments begin playing.Cd
CdAnnieRose95
油
The document discusses different audio storage and recording formats:
- A CD stores digital audio data and was developed for sound recordings, similar to DVDs which offer higher storage capacity.
- Cassette tapes store audio recordings magnetically and come as either pre-recorded or blank for recording.
- Mini discs were an obsolete optical disc format for 74 or 80 minutes of audio or 1GB of data.
- Hard disk drives store and retrieve digital data using rapidly rotating discs coated with magnetic material and allow random access to individual data blocks.Simpsons analysis
Simpsons analysisAnnieRose95
油
The document describes the opening credits sequence of The Simpsons television show. It outlines the timeline of sounds heard throughout the sequence, from choir singing and instrumental music to character-specific sounds like Bart writing on a chalkboard. The summary explains that a variety of instruments, sound effects, and both diegetic and non-diegetic music are used to make the opening credits fun, entertaining, and realistic, establishing the style and tone of the show.Lo4
Lo4AnnieRose95
油
Zachary Millward will play the character of Teddy in the radio drama. The recording will take place at Henley College studio which provides a quiet, soundproof environment suitable for high quality audio. Photographs were taken during the test recording to demonstrate the studio space. Contingency plans include backing up files and reserving the studio in advance in case of technical issues or weather problems. Initial research involved analyzing similar radio dramas to understand effective use of sound effects and realistic production qualities.Single camera techniques
Single camera techniquesAnnieRose95
油
This document defines and provides examples of various camera shots and techniques used in filmmaking, including extreme long shots, long shots, medium shots, close-ups, two shots, over the shoulder shots, bird's-eye views, low and high angle shots, Dutch angles, tracking shots, zooming, point of view shots, and cutting between shots. Examples are given from films like I Am Legend, Step Brothers, The Shining, and Rear Window to illustrate different shots.Types of briefsss
Types of briefsssAnnieRose95
油
The document defines and discusses different types of briefs used in advertising and media, including contractual, negotiated, formal, informal, commission, tender, co-operative, and competition briefs. Contractual briefs are legal agreements between companies and clients detailing duties, payments, and terms. Negotiated briefs involve compromise between parties to reach mutual agreement. Formal briefs precisely define goals for groups or businesses, while informal briefs use face-to-face meetings for shorter discussions. Commission and tender briefs involve independent production companies and developing project ideas. Co-operative briefs focus on customer service through teamwork. Competition briefs require competitors to fully complete project requirements, with the best chosen.Character profile
Character profileAnnieRose95
油
Teddy is a 38-year-old unemployed white British man who was kicked out of his family home at 16 and now has no money, job, or place to sleep. He is friends with the police officer and ticket man but only meets them by chance. The police officer is a 40-year-old white British man from a wealthy family who works as a local police officer and wants to help others. Mario is a 38-year-old Jamaican man who works as a ticket man at Paddington station and lives in London with his wife and three young children. He is motivated by hisKorg%20transfer%20instructions
Korg%20transfer%20instructionsAnnieRose95
油
To transfer song files from a Korg to a computer, you must first store the song data in two locations on the Korg. You then use the copy track function to duplicate the song data from the first location to the second. Finally, you export the song to a USB drive connected to the Korg and import the audio files into a DAW like Cubase on your computer.Treatment
TreatmentAnnieRose95
油
Kayla is a 17-year-old school girl whose boyfriend breaks up with her via text, causing her to have an emotional breakdown. Overwhelmed with anger, frustration, and heartbreak, she runs away from school and overdoses on drugs. After waking up hours later experiencing hallucinations, she attempts to kill herself by jumping off a cliff onto bricks and broken glass. The film explores the extreme reactions a teenage girl may have when her heart is broken for the first time. It also features a minor character named Phele who has a brief encounter with the distraught main character.5 minuet drama pre production
5 minuet drama pre productionAnnieRose95
油
The document provides a pre-production treatment for a 5-minute drama film. It introduces the main character, Kayla, who spirals out of control after receiving a break-up text and decides to commit suicide. Character biographies describe Kayla's traumatic backstory and mental illness. The storyline follows Kayla as she has a breakdown in class, runs into the woods, overdoses on drugs, and ultimately jumps off a cliff. Locations, costumes, props, and a floor plan are included to prepare for filming.Untitled
UntitledAnnieRose95
油
Heather gathers her art supplies and leaves her house to paint outside. The camera captures her focusing intently as she paints a portrait of a tree. When she finishes, Heather looks between her painting and the scene before her, only to discover that the subject is now Oscar's dead body lying on the ground.Article pdf
Article pdfAnnieRose95
油
When recording sound electronically, there will likely be noise, analogue distortion, and digital distortion present. Recordings can be mono (using one microphone or speaker) or stereo (using multiple microphones or speakers). Sound is recorded digitally using file formats like .mp3, .wav, etc. Analogue sound provides stronger signals but digital sound offers more reliability and flexibility when connecting to other digital devices or media. Interactive media like CDs, DVDs, television, and mobile phones use sound recordings for entertainment purposes and to convey emotions or provide alerts and notifications.Review powerpoint
Review powerpointAnnieRose95
油
This document discusses the development of a questionnaire for a heating and plumbing company. It asks questions about who was contacted, how they were contacted, who replied, and what happened next. It also asks about the purpose of the questionnaire and how it was developed, including what software was used. Learning experiences from developing the questionnaire included learning Photoshop, the importance of meeting deadlines, time management, and working independently.Research logo and business card
Research logo and business cardAnnieRose95
油
The document discusses the creation of logos and business cards for a plumbing company. It indicates that Photoshop will be used to meet the requirements of the brief. The logos and business cards must follow the plumbing theme, meet deadlines, and be in a standard size. Examples of effective and ineffective logos and business cards are provided and analyzed in terms of imagery, colors, fonts, and layout. The last business card is identified as the most effective design to serve as a template.Risk assessment sheet
Risk assessment sheetAnnieRose95
油
This document summarizes a design project for a logo and business cards for a plumbing company. The major issues are to meet the deadline, follow the brief, use consistent colors, plan time for editing and research the target audience. A potential issue is software breaking down. Solutions include backing up work on an external hard drive and memory stick. Emergency contacts and the client's phone number are also provided.Availability
AvailabilityAnnieRose95
油
This 3 sentence document provides an availability table showing times the author and their client cannot attend to, making it easier for them to work together by having set deadlines and time allowed for any necessary post production work.Timetable
TimetableAnnieRose95
油
This document discusses creating a timetable for a project between the author and their client. The timetable will need alterations along the way due to scheduling conflicts from college and the client's work schedule.Feeback given
- 1. Question Answer 1) What do you like most about my advert Idea? Its indie and appropriate for the target audience 1) Do you think it is appropriate to market my advert at young female adults around the age of 15 28 years of age? Yes, most definitely 1) What do you think could be improved to make my advert better? Involve different scenery and different shot types 1) Do you think my idea for an advert fulfils the stereotypes of advertisements out today? Kind of but those types of adverts work as they are glamourus 1) Where would you expect to see my advertisement? TV (what specific channels) Radio, Internet. Youtube, their official website, BBC1 - 4 1) What kind of song do you expect to hear when you think of my advert? Slow, upbeat music? Up beat indie folk 1) Do you prefer to watch typical perfume advertisements that glamourize everything or an advert that is different bold and unique? I like both it depends on the design and scent of the product
- 2. 1) From the information given from my idea do you think people will be able to tell that Im advertising a beauty product, or perfume in particular? Yes 1) Do you think that my advert would work well alongside other adverts out today? Yes I feel there is a niche in the market 1) How do you think I could promote my advert? Facebook, twitter, youtube, tv, magazines, news prints etc.