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Feedback Thought at the
Intersection of Systems and
Design Science
Oliveira, Igor; Guzzo, Daniel; Pigosso, Daniela C. A.
Daniel Guzzo
Assistant Professor / Researcher
Section of Design for Sustainability  DTU Construct
Technical University of Denmark
What is feedback?
2
Circles of interactions or closed loops of information
The forces that determine system behaviour
(Richardson, 1991)
Research Gap
3
Feedback in design has mainly manifested as iterative processes that
systematically considers and tests design alternatives against requirements.
As a result
 Trial-and-error
mindset
 Unintended
consequences
 Rebound effects
Research Goal
4
Explore the intersections of feedback principles within the
context of design and systems sciences, reflecting on
historical perspectives.
Methodology
5
Literature review looking for the intersections of systems and design science
guided by the feedback thought lenses (Richardson, 1991)
Feedback thought
Our adopted framework
6
Richardson, G. P. (1991). Feedback thought in social
science and systems theory. University of Pennsylvania.
Econometrics
Social sciences
Engineering
Homeostasis studies
within biology
Biology-math models
Logic
Six traditions  originating two threads
Cybernetic
Servomechanisms
Methodology
7
Literature review looking for the intersections of systems add design science
guided by the feedback thought lenses (Richardson, 1991)
Feedback thought
Research Input 2
Design science
canons
Research Input 1
Systems science
canons
Step 1.a
Identification of
mentions to design
Step 1.b
Identification of
(implicit and explicit)
manifestations of
feedback
Step 2
Formulation of
hypothetical
intersections
Step 3
Illustration of
integration
avenues
Found evidence of connections in
some of the threads and traditions
9
Some fundamentally different
views on what a system is ...
10
Some fundamentally different
views on what a system is ...
11
Image: Heylighen, F. (1998). Principia Cybernetica
Most design literature frames systems as early cyberneticists and
system theorists did.
The focus is on engineered (artificial) systems.
The idea is that we can govern the behaviour of those systems.
Some fundamentally different
views on what a system is ...
12
Image: Heylighen, F. (1998). Principia Cybernetica
Feedback is often seen as a single linkage between output and input
to be investigated over and over again to redesign the product (iteration)
Some fundamentally different
views on what a system is ...
13
Image: Heylighen, F. (1998). Principia Cybernetica
Designing requires accepting that social and biological
systems contain feedback we do not control, which
interact with designed systems
[Servomechanism view]
Some fundamentally different
views on what a system is ...
14
Image: Adapted from Heylighen, F. (1998). Principia Cybernetica
across different scales. And which interact.
[Biology-inspired view]
Some fundamentally different
views on what a system is ...
15
Image: Adapted from Heylighen, F. (1998). Principia Cybernetica
a new product
Some fundamentally different
views on what a system is ...
16
Image: Adapted from Heylighen, F. (1998). Principia Cybernetica
a new product
a new
product-service system
Some fundamentally different
views on what a system is ...
17
Image: Adapted from Heylighen, F. (1998). Principia Cybernetica
a new product
a new
product-service system
a new sectoral
regulation
Some fundamentally different
views on what a system is ...
18
Image: Adapted from Heylighen, F. (1998). Principia Cybernetica
a new product
a new
product-service system
a new sectoral
regulation
a new governance
system
19
As taught by Simon (1955),
human cognition is not made
to consider such complexity
(simulation may help)
We included integrative approaches
21
One promissing approach...
22
Using simulation to reconcile the artificial (i.e., designed components) with
explanatory models of complex societal phenomena
Chavy-MacDonald, M. A., Oizumi, K., & Aoyama, K. (2019). Towards a
generalized system dynamics model for product design & adoption.
Main points and vision
23
Further endogenizing feedback (S) at multiple-levels (B) is required to help dealing with
non-linear dynamic behaviour (S) and support anticipatory decision-making (S).
(S) Servomechanism-inspired feedback thought
(B) Biological analogies on feedback thought
Simulation is a path forward to reconcile engineering, social and systems science.
But Simulation models need to be meaningful and accommodate the fast pace of
design process.
Vison:
Customisable approach for simulation-based decision-making in design practice.
Thank you
Daniel Guzzo <dgdco@dtu.dk>
Found evidence of connections in
some of the threads and traditions
27
Cybernetics-inspired Biological analogies Servomechanism-inspired
Origin of
problems
Lack of information about
system outputs; limited
iteration
Lack of self-regulation
capability
Interconnected, non-linear
nature of systems
Consideration
of feedback
Exogenous link between
output and input
Both at internal and
ecosystem level
As integrating elements of
systems (endogenous view)
Nature of
complexity
Excessive or lacking detail in
engineered systems as
compared to requirements
(variety mismatch)
Interaction of function-driven
entities (e.g., organs) with
their context
Dynamic complexity (causing
non-linear behaviour over time)
Purpose of
modelling
To prescribe recursive and
iterative processes and
devices
To describe cross-scale
relationships
To expand mental models
and support decision making
(policy models)

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Feedback thought at the intersection of systems and design science

  • 1. 1 Feedback Thought at the Intersection of Systems and Design Science Oliveira, Igor; Guzzo, Daniel; Pigosso, Daniela C. A. Daniel Guzzo Assistant Professor / Researcher Section of Design for Sustainability DTU Construct Technical University of Denmark
  • 2. What is feedback? 2 Circles of interactions or closed loops of information The forces that determine system behaviour (Richardson, 1991)
  • 3. Research Gap 3 Feedback in design has mainly manifested as iterative processes that systematically considers and tests design alternatives against requirements. As a result Trial-and-error mindset Unintended consequences Rebound effects
  • 4. Research Goal 4 Explore the intersections of feedback principles within the context of design and systems sciences, reflecting on historical perspectives.
  • 5. Methodology 5 Literature review looking for the intersections of systems and design science guided by the feedback thought lenses (Richardson, 1991) Feedback thought
  • 6. Our adopted framework 6 Richardson, G. P. (1991). Feedback thought in social science and systems theory. University of Pennsylvania. Econometrics Social sciences Engineering Homeostasis studies within biology Biology-math models Logic Six traditions originating two threads Cybernetic Servomechanisms
  • 7. Methodology 7 Literature review looking for the intersections of systems add design science guided by the feedback thought lenses (Richardson, 1991) Feedback thought Research Input 2 Design science canons Research Input 1 Systems science canons Step 1.a Identification of mentions to design Step 1.b Identification of (implicit and explicit) manifestations of feedback Step 2 Formulation of hypothetical intersections Step 3 Illustration of integration avenues
  • 8. Found evidence of connections in some of the threads and traditions 9
  • 9. Some fundamentally different views on what a system is ... 10
  • 10. Some fundamentally different views on what a system is ... 11 Image: Heylighen, F. (1998). Principia Cybernetica Most design literature frames systems as early cyberneticists and system theorists did. The focus is on engineered (artificial) systems. The idea is that we can govern the behaviour of those systems.
  • 11. Some fundamentally different views on what a system is ... 12 Image: Heylighen, F. (1998). Principia Cybernetica Feedback is often seen as a single linkage between output and input to be investigated over and over again to redesign the product (iteration)
  • 12. Some fundamentally different views on what a system is ... 13 Image: Heylighen, F. (1998). Principia Cybernetica Designing requires accepting that social and biological systems contain feedback we do not control, which interact with designed systems [Servomechanism view]
  • 13. Some fundamentally different views on what a system is ... 14 Image: Adapted from Heylighen, F. (1998). Principia Cybernetica across different scales. And which interact. [Biology-inspired view]
  • 14. Some fundamentally different views on what a system is ... 15 Image: Adapted from Heylighen, F. (1998). Principia Cybernetica a new product
  • 15. Some fundamentally different views on what a system is ... 16 Image: Adapted from Heylighen, F. (1998). Principia Cybernetica a new product a new product-service system
  • 16. Some fundamentally different views on what a system is ... 17 Image: Adapted from Heylighen, F. (1998). Principia Cybernetica a new product a new product-service system a new sectoral regulation
  • 17. Some fundamentally different views on what a system is ... 18 Image: Adapted from Heylighen, F. (1998). Principia Cybernetica a new product a new product-service system a new sectoral regulation a new governance system
  • 18. 19 As taught by Simon (1955), human cognition is not made to consider such complexity (simulation may help)
  • 19. We included integrative approaches 21
  • 20. One promissing approach... 22 Using simulation to reconcile the artificial (i.e., designed components) with explanatory models of complex societal phenomena Chavy-MacDonald, M. A., Oizumi, K., & Aoyama, K. (2019). Towards a generalized system dynamics model for product design & adoption.
  • 21. Main points and vision 23 Further endogenizing feedback (S) at multiple-levels (B) is required to help dealing with non-linear dynamic behaviour (S) and support anticipatory decision-making (S). (S) Servomechanism-inspired feedback thought (B) Biological analogies on feedback thought Simulation is a path forward to reconcile engineering, social and systems science. But Simulation models need to be meaningful and accommodate the fast pace of design process. Vison: Customisable approach for simulation-based decision-making in design practice.
  • 22. Thank you Daniel Guzzo <dgdco@dtu.dk>
  • 23. Found evidence of connections in some of the threads and traditions 27 Cybernetics-inspired Biological analogies Servomechanism-inspired Origin of problems Lack of information about system outputs; limited iteration Lack of self-regulation capability Interconnected, non-linear nature of systems Consideration of feedback Exogenous link between output and input Both at internal and ecosystem level As integrating elements of systems (endogenous view) Nature of complexity Excessive or lacking detail in engineered systems as compared to requirements (variety mismatch) Interaction of function-driven entities (e.g., organs) with their context Dynamic complexity (causing non-linear behaviour over time) Purpose of modelling To prescribe recursive and iterative processes and devices To describe cross-scale relationships To expand mental models and support decision making (policy models)