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Fekra credentials 2013 final

Mohammed Batta
Mohammed Batta

The document provides an overview of Fekra Communications, a public relations and communications firm based in Dubai. In 3 sentences: Fekra Communications believes in developing creative concepts and solutions to achieve client objectives. They work with a team that has local and international expertise across various sectors. The firm offers integrated communications services including strategic planning, media relations, digital strategies, and more to clients across the Middle East.

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FEKRA COMMUNICATIONS 息 2013 Credentials
Our Concept We believe every successful campaign starts with a simple idea or concept Fekra At Fekra Communications we work hard to create and develop unconventional and creative ideas and concepts to achieve your organization's objectives
Our Mission To become a valuable partner to all clients providing quality strategic counsel and creative solutions
Who We Are Every member of our team provides their own individual skill set that ensures having a solid team mix combining 鍖rst hand local and international PR and journalistic experiences. 即 Team offering an impressive mixture of local, regional and international knowledge and expertise 即 Long and distinguished career in public relations, media relations, corporate communications, strategic branding, event management, digital communications, advertising, communications training, and issues management 即 Developed and implemented creative strategies and campaigns for Fortune 500 companies across the region 即 Local talent with international expertise fully Arabic team that is 鍖uent in written and spoken Arabic, English and French
What We Do With over 55 years of combined expertise both regionally and globally, Fekra Communications team has a proven track record of providing: 即 High-level communications consultancy 即 Strategic advice 即 Planning and tactical support 即 Training and on-going creative thinking 即 Public relations campaigns that both protect and promote our clients 即 Integrating digital and creative strategies into client campaigns
Integrated Solution Working closely with our business partners and sister companies as an integrated marketing communications group to offer world-class communications and creative services across the Middle East
Af鍖liations 即 Members of Middle East Public Relations Association 即 Global Af鍖liate Members of Chartered Institute of Public Relations 即 Members of International Public Relations Association
MENA Geographic Reach Head Of鍖ce Af鍖liates Dubai Doha Kuwait City Network Of鍖ces Manama Cairo Muscat Jeddah Beirut Riyadh Amman
Global Network Middle East member of GlobalCom PR-Network 即 GlobalCom PR-Network is a worldwide group of full service PR and Marketing Communications agencies. 45 partners and af鍖liated agencies cover all member states of the European Union and 60 countries worldwide including Africa, Asia Paci鍖c, Middle East, North and South America. 即 With more than 1,200 experienced PR consultants, GlobalCom PR- Network serves national and international clients who bene鍖t from GlobalCom's local expertise and international presence. 即 The client list includes references in automotive, consumer electronics, cleantech, 鍖nancial services, healthcare, information technology, Middle East member of GlobalCom PR-Network lifestyle, pharma, renewable energy, sustainability, travel and tourism.
Services 即 Business to business 即 Consumer marketing 即 Strategic planning and counsel 即 Executive communications 即 Reputation management 即 Internal communications 即 Crisis and issues management 即 Media relations 即 Social media 即 Media and crisis training 即 Communications skills training 即 Event management 即 Content development
Company We Keep
SECTOR EXPERIENCE
CONSUMER RETAIL Experience 即
Experience 即 GOVERNMENT
Experience 即 TECHNOLOGY
Experience 即 FINANCIAL
AUTOMOTIVE Experience 即 TRAVEL HOSPITALITY 即 REAL ESTATE 即
INDUSTRIAL Experience 即 HEALTHCARE 即
Our Strengths 即 Commitment to client service excellence 即 Achieving exceptional results for clients 即 Quality driven and focus 即 Strategic counsel and unconventional creative thinking 即 Impact measurement and analysis 即 Excellent reputation in the market 即 Integration with strong creative and business partners across the region
Success Values 即 WORK closely with clients to provide innovative and effective communications solutions that achieve best results 即 OBSERVE the highest standards of ethics and professionalism 即 GIVE BACK to the communities in which we operate
TESTIMONIALS
Testimonials Fekra Communications have assisted my company with a highly successful PR and market introduction campaign. Their press reach has been considerable across the MENA region generating an unexpectedly high level of interviews and press reports about our offering. In turn each of these have generated several pro鍖table leads which we are con鍖dent will 鍖ourish into long term client relationships. Mohammed and his team are professional, approachable, very thorough and a pleasure to deal with. October 2012 Ben Elliott-Scott,Managing Director, Desert Snow I assertively recommend Fekra Communications and the ef鍖cient team behind this promising agency, whom you can trust to deliver outstanding results and always exceed expectations. March 2012 Ashraf Salloum, Group Marketing Head, Al Sayegh Brothers
Testimonials Mohammed is a dedicated PR expert who works hard, learns fast and produces good results. He handled major IBM events successfully and professionally. I enjoyed working with him so much specially under tremendous pressure ;) March 1, 2009 Top qualities: Great Results, Personable, High Integrity Dina Galal, Communications Director, IBM Egypt I have had the pleasure to work with Mohamed closely on various IBM campaigns and events. He is very passionate, extremely thorough thinker and imaginative with strong analytic abilities. A focused leader within advertising. Worked admirably under pressure and a great team player. Mohamed would be a great asset to any company he joins. I look forward to working with him again in the future. March 20, 2011 Top qualities: Great Results, Expert, Creative Noha Ismail, Marketing Executive, IBM Egypt
Testimonials Mohammed is a very well-experienced media consultant with valuable journalistic acumen. We worked together on the media planning and implementation of an event in Dubai, during which Mohammed was incredible to work with. He is highly professional, and always delivered 鍖awlessly and by the deadline. He is adept at delivering in both English and Arabic, which is a true asset and his media relations are effective. He has a true understanding of the profession, is a strategic thinker and a practical and realistic professional. I personally enjoy working with Mohammed and dealing with him, he is highly ef鍖cient and is full of integrity. I look forward to more opportunities to work with him in the future. October 9, 2011 Top qualities: Personable, On Time, High Integrity Jumana Abu-Hannoud, Managing Director, Pegasus Strategic Communications Mohammed has been one inspirational thinker and go-getter. His ability to craft out PR strategies and handle events in any given environment, makes me want to call on Fekra Communications to handle strategic milestones at Al Ghurair. With a highly passionate team always ready to give in their very best, Mohammed has a track record of highly effective outcomes together with an excellent connection with the Media in and around the region. Looking forward to continued associations! October 23, 2012 Sameera Fernandes,Group Communicaitons Manager at Al Ghurair,UAE
TEAM BIOS
Executive Team Bios Mohammed El Batta, Founder Managing Director Mohammed El Batta is an experienced public relations/communications consultant with 15 years experience working with key multinational, regional and local blue-chip accounts across the Middle East with specialization in the telecom and IT sectors. His expertise spans across strategic and campaign planning, crisis management, internal communications, media relations and training, corporate social responsibility, in addition to advertising, branding and event management. He received recognition for his work from the Egyptian Ministry of Tourism, Cairo Shopping Tourism Festival, du, as well as Government of Sharjah.Mohammed is also board member of the Middle East Public Relations Association chairing the corporate communications and membership committee.
Executive Team Bios Halim Abou Seif, Senior Consultant Halim is one of the regions top communications professionals and trainers with over 23 years experience and is renowned for his strategic planning and counsel to top government bodies and multinational organizations in Egypt and the region. His primary expertise lies in strategic planning, communications training, crisis management and reputation management, in addition to his experience in marketing, event management and promotions. Halim is founder and president of Egypts Jeep Club, that has established itself as one of the strongest consumer marketing tools in the country for automotive brands.He is also part time professor at the American University in Cairo and Misr International University and accredited instructor at Charter institute of Public Relations in London.
Team Bios Lojayne Mohsen, Senior Consultant With over six years experience in integrated marketing communications between agency and client side, Lojaynes expertise spans across media relations, event management, marketing, branding, planning and execution of tactical marketing campaigns. Lojaynes career over the past three years was focused in the public relations domain working on a wide range of clients specializing in the telecom and IT sectors such as Qualcomm, Google, Red Hat, Citrix, Mimecast and Skype.Prior to moving to Dubai, Lojayne worked in Egypt and handled several key accounts such as Samsung, Novartis, Scib paints and Sprite. Lojayne started her marketing career at Huawei Technologies and was responsible for planning and organizing the companys marketing, advertising and PR activities. She was responsible for handling the companys yearly participation at Cairo ICT exhibition handling all preparations including booth design and construction, logistics, budgeting, branding and PR activities.
Team Bios Nimati Shuhaibar, Senior Account Manager Nimati is a highly motivated communications and PR specialist with solid sales and agency experience having worked for three years in Dubai after coming in from the UK. Nimati has a special focus on corporate and 鍖nancial communications where she managed clients relationships and built an extensive client base in the 鍖nancial remit, while identifying potential new business opportunities. Nimati has worked with clients such as Barclays, BlackRock, Zawya, Siemens, Invest in France Agency, and The Economist and has a strong background in Wealth management, Corporate and retail banking and exchange traded funds. After graduation Nimati worked for a FTSE 250 recruitment organization where she focused on a niche segment of the market and handled corporate accounts such as RBS, Namoura and Citi Group. She earned a degree in Business Management and Economics from Royal Holloway University of London in the UK.
Team Bios Amal Hegazy (Phd),Corporate Training Consultant Amal is one of the regions most notable corporate trainers and consultants with a strong and vast experience in providing strategic counsel across different disciplines ranging from communications training, career counseling, socio-psychological guidance as well as life coaching. Amal has over 30 years of specialized experience working in the UAE with both federal and local government and private organizations as well as key universities and colleges (Ministry of Education, Federal Demographic Council, Government of Sharjah, Ajman University, Dubai Police, Higher Colleges of Technology (to name but a few). Amal obtained her PhD and Masters degrees in Psychology from Cairo University in Egypt.
Contact Information Fekra Communica.ons Head O鍖ce Building No. 11, O鍖ce G09 Dubai Internet City P.O. Box: 23135, Dubai, UAE T: +971 4 4317178| F: +971 4 4317283 E: info@fekracomms.com | www.fekracomms.com
THANK YOU

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Fekra credentials 2013 final

  • 1. FEKRA COMMUNICATIONS 息 2013 Credentials
  • 2. Our Concept We believe every successful campaign starts with a simple idea or concept Fekra At Fekra Communications we work hard to create and develop unconventional and creative ideas and concepts to achieve your organization's objectives
  • 3. Our Mission To become a valuable partner to all clients providing quality strategic counsel and creative solutions
  • 4. Who We Are Every member of our team provides their own individual skill set that ensures having a solid team mix combining 鍖rst hand local and international PR and journalistic experiences. 即 Team offering an impressive mixture of local, regional and international knowledge and expertise 即 Long and distinguished career in public relations, media relations, corporate communications, strategic branding, event management, digital communications, advertising, communications training, and issues management 即 Developed and implemented creative strategies and campaigns for Fortune 500 companies across the region 即 Local talent with international expertise fully Arabic team that is 鍖uent in written and spoken Arabic, English and French
  • 5. What We Do With over 55 years of combined expertise both regionally and globally, Fekra Communications team has a proven track record of providing: 即 High-level communications consultancy 即 Strategic advice 即 Planning and tactical support 即 Training and on-going creative thinking 即 Public relations campaigns that both protect and promote our clients 即 Integrating digital and creative strategies into client campaigns
  • 6. Integrated Solution Working closely with our business partners and sister companies as an integrated marketing communications group to offer world-class communications and creative services across the Middle East
  • 7. Af鍖liations 即 Members of Middle East Public Relations Association 即 Global Af鍖liate Members of Chartered Institute of Public Relations 即 Members of International Public Relations Association
  • 8. MENA Geographic Reach Head Of鍖ce Af鍖liates Dubai Doha Kuwait City Network Of鍖ces Manama Cairo Muscat Jeddah Beirut Riyadh Amman
  • 9. Global Network Middle East member of GlobalCom PR-Network 即 GlobalCom PR-Network is a worldwide group of full service PR and Marketing Communications agencies. 45 partners and af鍖liated agencies cover all member states of the European Union and 60 countries worldwide including Africa, Asia Paci鍖c, Middle East, North and South America. 即 With more than 1,200 experienced PR consultants, GlobalCom PR- Network serves national and international clients who bene鍖t from GlobalCom's local expertise and international presence. 即 The client list includes references in automotive, consumer electronics, cleantech, 鍖nancial services, healthcare, information technology, Middle East member of GlobalCom PR-Network lifestyle, pharma, renewable energy, sustainability, travel and tourism.
  • 10. Services 即 Business to business 即 Consumer marketing 即 Strategic planning and counsel 即 Executive communications 即 Reputation management 即 Internal communications 即 Crisis and issues management 即 Media relations 即 Social media 即 Media and crisis training 即 Communications skills training 即 Event management 即 Content development
  • 11. Company We Keep
  • 14. Experience 即 GOVERNMENT
  • 15. Experience 即 TECHNOLOGY
  • 16. Experience 即 FINANCIAL
  • 17. AUTOMOTIVE Experience 即 TRAVEL HOSPITALITY 即 REAL ESTATE 即
  • 18. INDUSTRIAL Experience 即 HEALTHCARE 即
  • 19. Our Strengths 即 Commitment to client service excellence 即 Achieving exceptional results for clients 即 Quality driven and focus 即 Strategic counsel and unconventional creative thinking 即 Impact measurement and analysis 即 Excellent reputation in the market 即 Integration with strong creative and business partners across the region
  • 20. Success Values 即 WORK closely with clients to provide innovative and effective communications solutions that achieve best results 即 OBSERVE the highest standards of ethics and professionalism 即 GIVE BACK to the communities in which we operate
  • 22. Testimonials Fekra Communications have assisted my company with a highly successful PR and market introduction campaign. Their press reach has been considerable across the MENA region generating an unexpectedly high level of interviews and press reports about our offering. In turn each of these have generated several pro鍖table leads which we are con鍖dent will 鍖ourish into long term client relationships. Mohammed and his team are professional, approachable, very thorough and a pleasure to deal with. October 2012 Ben Elliott-Scott,Managing Director, Desert Snow I assertively recommend Fekra Communications and the ef鍖cient team behind this promising agency, whom you can trust to deliver outstanding results and always exceed expectations. March 2012 Ashraf Salloum, Group Marketing Head, Al Sayegh Brothers
  • 23. Testimonials Mohammed is a dedicated PR expert who works hard, learns fast and produces good results. He handled major IBM events successfully and professionally. I enjoyed working with him so much specially under tremendous pressure ;) March 1, 2009 Top qualities: Great Results, Personable, High Integrity Dina Galal, Communications Director, IBM Egypt I have had the pleasure to work with Mohamed closely on various IBM campaigns and events. He is very passionate, extremely thorough thinker and imaginative with strong analytic abilities. A focused leader within advertising. Worked admirably under pressure and a great team player. Mohamed would be a great asset to any company he joins. I look forward to working with him again in the future. March 20, 2011 Top qualities: Great Results, Expert, Creative Noha Ismail, Marketing Executive, IBM Egypt
  • 24. Testimonials Mohammed is a very well-experienced media consultant with valuable journalistic acumen. We worked together on the media planning and implementation of an event in Dubai, during which Mohammed was incredible to work with. He is highly professional, and always delivered 鍖awlessly and by the deadline. He is adept at delivering in both English and Arabic, which is a true asset and his media relations are effective. He has a true understanding of the profession, is a strategic thinker and a practical and realistic professional. I personally enjoy working with Mohammed and dealing with him, he is highly ef鍖cient and is full of integrity. I look forward to more opportunities to work with him in the future. October 9, 2011 Top qualities: Personable, On Time, High Integrity Jumana Abu-Hannoud, Managing Director, Pegasus Strategic Communications Mohammed has been one inspirational thinker and go-getter. His ability to craft out PR strategies and handle events in any given environment, makes me want to call on Fekra Communications to handle strategic milestones at Al Ghurair. With a highly passionate team always ready to give in their very best, Mohammed has a track record of highly effective outcomes together with an excellent connection with the Media in and around the region. Looking forward to continued associations! October 23, 2012 Sameera Fernandes,Group Communicaitons Manager at Al Ghurair,UAE
  • 26. Executive Team Bios Mohammed El Batta, Founder Managing Director Mohammed El Batta is an experienced public relations/communications consultant with 15 years experience working with key multinational, regional and local blue-chip accounts across the Middle East with specialization in the telecom and IT sectors. His expertise spans across strategic and campaign planning, crisis management, internal communications, media relations and training, corporate social responsibility, in addition to advertising, branding and event management. He received recognition for his work from the Egyptian Ministry of Tourism, Cairo Shopping Tourism Festival, du, as well as Government of Sharjah.Mohammed is also board member of the Middle East Public Relations Association chairing the corporate communications and membership committee.
  • 27. Executive Team Bios Halim Abou Seif, Senior Consultant Halim is one of the regions top communications professionals and trainers with over 23 years experience and is renowned for his strategic planning and counsel to top government bodies and multinational organizations in Egypt and the region. His primary expertise lies in strategic planning, communications training, crisis management and reputation management, in addition to his experience in marketing, event management and promotions. Halim is founder and president of Egypts Jeep Club, that has established itself as one of the strongest consumer marketing tools in the country for automotive brands.He is also part time professor at the American University in Cairo and Misr International University and accredited instructor at Charter institute of Public Relations in London.
  • 28. Team Bios Lojayne Mohsen, Senior Consultant With over six years experience in integrated marketing communications between agency and client side, Lojaynes expertise spans across media relations, event management, marketing, branding, planning and execution of tactical marketing campaigns. Lojaynes career over the past three years was focused in the public relations domain working on a wide range of clients specializing in the telecom and IT sectors such as Qualcomm, Google, Red Hat, Citrix, Mimecast and Skype.Prior to moving to Dubai, Lojayne worked in Egypt and handled several key accounts such as Samsung, Novartis, Scib paints and Sprite. Lojayne started her marketing career at Huawei Technologies and was responsible for planning and organizing the companys marketing, advertising and PR activities. She was responsible for handling the companys yearly participation at Cairo ICT exhibition handling all preparations including booth design and construction, logistics, budgeting, branding and PR activities.
  • 29. Team Bios Nimati Shuhaibar, Senior Account Manager Nimati is a highly motivated communications and PR specialist with solid sales and agency experience having worked for three years in Dubai after coming in from the UK. Nimati has a special focus on corporate and 鍖nancial communications where she managed clients relationships and built an extensive client base in the 鍖nancial remit, while identifying potential new business opportunities. Nimati has worked with clients such as Barclays, BlackRock, Zawya, Siemens, Invest in France Agency, and The Economist and has a strong background in Wealth management, Corporate and retail banking and exchange traded funds. After graduation Nimati worked for a FTSE 250 recruitment organization where she focused on a niche segment of the market and handled corporate accounts such as RBS, Namoura and Citi Group. She earned a degree in Business Management and Economics from Royal Holloway University of London in the UK.
  • 30. Team Bios Amal Hegazy (Phd),Corporate Training Consultant Amal is one of the regions most notable corporate trainers and consultants with a strong and vast experience in providing strategic counsel across different disciplines ranging from communications training, career counseling, socio-psychological guidance as well as life coaching. Amal has over 30 years of specialized experience working in the UAE with both federal and local government and private organizations as well as key universities and colleges (Ministry of Education, Federal Demographic Council, Government of Sharjah, Ajman University, Dubai Police, Higher Colleges of Technology (to name but a few). Amal obtained her PhD and Masters degrees in Psychology from Cairo University in Egypt.
  • 31. Contact Information Fekra Communica.ons Head O鍖ce Building No. 11, O鍖ce G09 Dubai Internet City P.O. Box: 23135, Dubai, UAE T: +971 4 4317178| F: +971 4 4317283 E: info@fekracomms.com | www.fekracomms.com