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Overview of the festival landscape
Amsterdam University of Applied Sciences
Harry van Vliet - Lector Cross Media
September 2016
@FestivalAtlasNL
AUAS
2
FESTIVAL ATLAS - INTRODUCTION
AUAS
3
FESTIVAL ATLAS - INTRODUCTION
festival atlas 2015
het landschap van Nederlandse festivals in kaart gebracht
Question #1
How many (new),
when and where?

AUAS
5
Number of music festivals in 2015 by month
jan feb march april may june july aug sept oct nov dec
Numberoffestivals
26
36
55
131
143142
117
132
80
3034
23
FESTIVAL ATLAS - HOW MANY?
(n = 949)
AUAS
6
Number of music festivals in 2015 by region
NH NB ZH Gel Lim Ove Utr Fri Gro Zee Fle Dre
Numberoffestivals
161626
4343
69737374
135
168
232
FESTIVAL ATLAS - HOW MANY?
(n = 968)
AUAS
7
Year of first edition of music festivals in 2015
FESTIVAL ATLAS - YEAR OF ORIGIN
Numberoffestivals
AUAS
8
Number of paid vs free music festivals in 2015 by month
jan feb march april may june july aug sept oct nov dec
Numberoffestivals
6
5
6
37
4328
22
39
18
15
1
20
31
46
88
96
110
9490
60
2729
22
FESTIVAL ATLAS - PAID VS FREE
(n = 924)
AUAS
9
Percentage of paid vs free music festivals in 2015 by region
%offestivals
Noord-Holland
Noord-Brabant
Zuid-Holland
Gelderland
Limburg
Overijssel
Utrecht
Friesland
Groningen
Zeeland
Flevoland
Drenthe
471219121217352924322317
53
88
81
8888
83
65
71
76
68
77
83
FESTIVAL ATLAS - PAID VS FREE
(n = 933)
AUAS
10
New Music Festivals in 2015 by month
jan feb march april may june july aug sept oct nov dec
Numberoffestivals
1
6
11
21
25
12
16
21
6
423
FESTIVAL ATLAS - HOW MANY NEW?
 Total number of new festivaleditions: 130
AUAS
11
New music festivals in 2015 by region
Numberoffestivals
Noord-Holland
Noord-Brabant
Zuid-Holland
Gelderland
Limburg
Overijssel
Utrecht
Friesland
Groningen
Zeeland
Flevoland
Drenthe
212
7
4
10
8
5
7
19
23
42
FESTIVAL ATLAS - HOW MANY NEW?
(n = 130)
Festival Atlas 2015
Festival Atlas 2015
Question #2
Line Up &
co-occurence?

AUAS
15
FESTIVAL ATLAS - BANDS COUNTRY OF ORIGIN*
* n = 7996 (data partly provided by festivalinfo.nl)
AUAS
16
Percentage of land of origin of bands
performing at music festivals by month
%ofbands
jan feb mrt april may jun jul aug sept oct nov dec
68
3434
4212,5
0,5
613
71056
9
592,55,5
0,5
35
12
23
14
1314
13
9
14
135,5
29
15
1112
7
99
9
4
11
6
5
13
38
5655
65
7070
65
80
65
76
84
57
NL UK EU USA Other
FESTIVAL ATLAS - COUNTRY OF ORIGIN OF BANDS BY MONTH
(n = 7850)
AUAS
17
%ofbands
Noord-Holland
Noord-Brabant
Zuid-Holland
Gelderland
Limburg
Overijssel
Utrecht
Friesland
Groningen
Zeeland
Flevoland
Drenthe
2
6
31
45313244 1
8
47
1076785
95
1
14
1320
1811
714
14
10
16
14
2
16
3
9
7
8
3
9
5
7
8
10
94
56
77
6361
69
81
6970
76
63
67
NL UK EU USA Other
FESTIVAL ATLAS - COUNTRY OF ORIGIN OF BANDS BY REGION
n = 7850
Percentage of land of origin of bands
performing at music festivals by region
AUAS
18
- CO-OCCURENCE LINE-UPFESTIVAL ATLAS
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
LowLands
Pinkpop
AUAS
19
- INNOVATION INDEXFESTIVAL ATLAS
AUAS
20
- GENRES*FESTIVAL ATLAS
*(data provided by hugo.events)
Festival Atlas 2015
Festival Atlas 2015
Question #3
Social media use?

AUAS
24
Percentage of social media presence of music festivals
- SOCIAL MEDIA PRESENCEFESTIVAL ATLAS
Facebook
Twitter
YouTube
Instagram
Spotify
SoundCloud
Google+
Tumblr
Pinterest
last.fm
Deezer
Myspace
Percentageoffestivals
0,51111446
20
39
57
73
(n = 852)
AUAS
25
Percentage of music festivals by number of Facebook likes
- SOCIAL MEDIA: FACEBOOK LIKESFESTIVAL ATLAS
AUAS
26
Percentage of music festivals by number of Twitter followers
- SOCIAL MEDIA: TWITTER FOLLOWERSFESTIVAL ATLAS
AUAS
27
Percentage of music festivals by number of YouTube views
- SOCIAL MEDIA: YOUTUBE VIEWSFESTIVAL ATLAS
AUAS
28
Average social media use of paid vs free music festivals in 2015
Total paid free
AverageNumberoffollowers(x1000)
0,8
2,4
2
- SOCIAL MEDIA USE
Total paid free
AverageNumberoflikes(x1000)
3,3
18,4
14,8
Total paid free
AverageNumberofviews(xmillion)
0,1
1,1
0,8
FESTIVAL ATLAS
(n = 620)
AUAS
29
Average social media use of 1-day vs multi-day music festivals in 2015
Total 1 day >1 day
AverageNumberoffollowers(x1000)
3,3
1,8
2,3
- SOCIAL MEDIA USE
Total 1 day >1 day
AverageNumberoflikes(x1000)
18,1
14,3
15,6
Total 1 day >1 day
AverageNumberofviews(xmillion)
0,2
1,1
0,8
FESTIVAL ATLAS
(n = 630)
AUAS
30
Average social media use of new vs existing music festivals in 2015
Total new existing
AverageNumberoffollowers(x1000)
1,7
3,9
2,3
- SOCIAL MEDIA USE
Total new existing
AverageNumberoflikes(x1000)
13,6
20,2
14,3
Total new existing
AverageNumberofviews(xmillion)
0,5
3,3
0,8
FESTIVAL ATLAS
(n = 646)
AUAS
31
Average social media use of young (< 4 editions) vs old (>10 editions)
music festivals in 2015
Total young old
AverageNumberoffollowers(x1000)
2,42,42,4
- SOCIAL MEDIA USE
Total young old
AverageNumberoflikes(x1000)
15,4
16,5
15,9
Total young old
AverageNumberofviews(xmillion)
0,4
1,8
1,1
FESTIVAL ATLAS
(n = 435)
What’s next?

AUAS
33
FESTIVAL ATLAS - WHAT’S NEXT?
6
6
Wishlist:
?trends 2015 - 2016
?more festivals!
?more kinds of festivals
?more data (e.g. indoor/outdoor)
?better infographics
?publication date at start of season
?…
QUESTIONS??
AUAS
35
The Team behind the Festival Atlas
Harry van Vliet
Head of Research
Witnessed Paul Weller of
The Jam jump really high at
Jazz Bilzen 1978.
Erik Hekman
Researcher
The man who tried to sell
authentic mexican food to
festivalgoers, …never again…
Iris Willems
Researcher
Holds the record for number
of consecutive festivals spend
in the mud: 7!
- THE TEAM
Julian Meertse
Junior Researcher
Still waiting for his first festival
visit, saw Ariana Grande in the
ZiggoDome though….
FESTIVAL ATLAS
THANK YOU!
Have a Nice Day!
harry@festivalatlas.nl
www.festivalatlas.nl
@FestivalAtlasNL
/festivalatlasNL


More Related Content

Festival Atlas 2015

  • 1. Overview of the festival landscape Amsterdam University of Applied Sciences Harry van Vliet - Lector Cross Media September 2016 @FestivalAtlasNL
  • 2. AUAS 2 FESTIVAL ATLAS - INTRODUCTION
  • 3. AUAS 3 FESTIVAL ATLAS - INTRODUCTION festival atlas 2015 het landschap van Nederlandse festivals in kaart gebracht
  • 4. Question #1 How many (new), when and where? 
  • 5. AUAS 5 Number of music festivals in 2015 by month jan feb march april may june july aug sept oct nov dec Numberoffestivals 26 36 55 131 143142 117 132 80 3034 23 FESTIVAL ATLAS - HOW MANY? (n = 949)
  • 6. AUAS 6 Number of music festivals in 2015 by region NH NB ZH Gel Lim Ove Utr Fri Gro Zee Fle Dre Numberoffestivals 161626 4343 69737374 135 168 232 FESTIVAL ATLAS - HOW MANY? (n = 968)
  • 7. AUAS 7 Year of first edition of music festivals in 2015 FESTIVAL ATLAS - YEAR OF ORIGIN Numberoffestivals
  • 8. AUAS 8 Number of paid vs free music festivals in 2015 by month jan feb march april may june july aug sept oct nov dec Numberoffestivals 6 5 6 37 4328 22 39 18 15 1 20 31 46 88 96 110 9490 60 2729 22 FESTIVAL ATLAS - PAID VS FREE (n = 924)
  • 9. AUAS 9 Percentage of paid vs free music festivals in 2015 by region %offestivals Noord-Holland Noord-Brabant Zuid-Holland Gelderland Limburg Overijssel Utrecht Friesland Groningen Zeeland Flevoland Drenthe 471219121217352924322317 53 88 81 8888 83 65 71 76 68 77 83 FESTIVAL ATLAS - PAID VS FREE (n = 933)
  • 10. AUAS 10 New Music Festivals in 2015 by month jan feb march april may june july aug sept oct nov dec Numberoffestivals 1 6 11 21 25 12 16 21 6 423 FESTIVAL ATLAS - HOW MANY NEW?  Total number of new festivaleditions: 130
  • 11. AUAS 11 New music festivals in 2015 by region Numberoffestivals Noord-Holland Noord-Brabant Zuid-Holland Gelderland Limburg Overijssel Utrecht Friesland Groningen Zeeland Flevoland Drenthe 212 7 4 10 8 5 7 19 23 42 FESTIVAL ATLAS - HOW MANY NEW? (n = 130)
  • 14. Question #2 Line Up & co-occurence? 
  • 15. AUAS 15 FESTIVAL ATLAS - BANDS COUNTRY OF ORIGIN* * n = 7996 (data partly provided by festivalinfo.nl)
  • 16. AUAS 16 Percentage of land of origin of bands performing at music festivals by month %ofbands jan feb mrt april may jun jul aug sept oct nov dec 68 3434 4212,5 0,5 613 71056 9 592,55,5 0,5 35 12 23 14 1314 13 9 14 135,5 29 15 1112 7 99 9 4 11 6 5 13 38 5655 65 7070 65 80 65 76 84 57 NL UK EU USA Other FESTIVAL ATLAS - COUNTRY OF ORIGIN OF BANDS BY MONTH (n = 7850)
  • 18. AUAS 18 - CO-OCCURENCE LINE-UPFESTIVAL ATLAS 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 LowLands Pinkpop
  • 20. AUAS 20 - GENRES*FESTIVAL ATLAS *(data provided by hugo.events)
  • 24. AUAS 24 Percentage of social media presence of music festivals - SOCIAL MEDIA PRESENCEFESTIVAL ATLAS Facebook Twitter YouTube Instagram Spotify SoundCloud Google+ Tumblr Pinterest last.fm Deezer Myspace Percentageoffestivals 0,51111446 20 39 57 73 (n = 852)
  • 25. AUAS 25 Percentage of music festivals by number of Facebook likes - SOCIAL MEDIA: FACEBOOK LIKESFESTIVAL ATLAS
  • 26. AUAS 26 Percentage of music festivals by number of Twitter followers - SOCIAL MEDIA: TWITTER FOLLOWERSFESTIVAL ATLAS
  • 27. AUAS 27 Percentage of music festivals by number of YouTube views - SOCIAL MEDIA: YOUTUBE VIEWSFESTIVAL ATLAS
  • 28. AUAS 28 Average social media use of paid vs free music festivals in 2015 Total paid free AverageNumberoffollowers(x1000) 0,8 2,4 2 - SOCIAL MEDIA USE Total paid free AverageNumberoflikes(x1000) 3,3 18,4 14,8 Total paid free AverageNumberofviews(xmillion) 0,1 1,1 0,8 FESTIVAL ATLAS (n = 620)
  • 29. AUAS 29 Average social media use of 1-day vs multi-day music festivals in 2015 Total 1 day >1 day AverageNumberoffollowers(x1000) 3,3 1,8 2,3 - SOCIAL MEDIA USE Total 1 day >1 day AverageNumberoflikes(x1000) 18,1 14,3 15,6 Total 1 day >1 day AverageNumberofviews(xmillion) 0,2 1,1 0,8 FESTIVAL ATLAS (n = 630)
  • 30. AUAS 30 Average social media use of new vs existing music festivals in 2015 Total new existing AverageNumberoffollowers(x1000) 1,7 3,9 2,3 - SOCIAL MEDIA USE Total new existing AverageNumberoflikes(x1000) 13,6 20,2 14,3 Total new existing AverageNumberofviews(xmillion) 0,5 3,3 0,8 FESTIVAL ATLAS (n = 646)
  • 31. AUAS 31 Average social media use of young (< 4 editions) vs old (>10 editions) music festivals in 2015 Total young old AverageNumberoffollowers(x1000) 2,42,42,4 - SOCIAL MEDIA USE Total young old AverageNumberoflikes(x1000) 15,4 16,5 15,9 Total young old AverageNumberofviews(xmillion) 0,4 1,8 1,1 FESTIVAL ATLAS (n = 435)
  • 33. AUAS 33 FESTIVAL ATLAS - WHAT’S NEXT? 6 6 Wishlist: ?trends 2015 - 2016 ?more festivals! ?more kinds of festivals ?more data (e.g. indoor/outdoor) ?better infographics ?publication date at start of season ?…
  • 35. AUAS 35 The Team behind the Festival Atlas Harry van Vliet Head of Research Witnessed Paul Weller of The Jam jump really high at Jazz Bilzen 1978. Erik Hekman Researcher The man who tried to sell authentic mexican food to festivalgoers, …never again… Iris Willems Researcher Holds the record for number of consecutive festivals spend in the mud: 7! - THE TEAM Julian Meertse Junior Researcher Still waiting for his first festival visit, saw Ariana Grande in the ZiggoDome though…. FESTIVAL ATLAS
  • 36. THANK YOU! Have a Nice Day! harry@festivalatlas.nl www.festivalatlas.nl @FestivalAtlasNL /festivalatlasNL 