The document provides an overview of the festival landscape in the Netherlands based on data from the Festival Atlas project in 2015. It analyzes the number and types of music festivals by month, region, whether they are paid or free, and the country of origin of performing bands. Over 900 festivals were mapped. Social media use is also examined based on Facebook likes, Twitter followers, and YouTube views for paid versus free festivals, one-day versus multi-day events, and new versus established festivals. The team behind the Atlas is introduced and future plans are outlined to continue expanding the data collection and analysis.
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Festival Atlas 2015
1. Overview of the festival landscape
Amsterdam University of Applied Sciences
Harry van Vliet - Lector Cross Media
September 2016
@FestivalAtlasNL
5. AUAS
5
Number of music festivals in 2015 by month
jan feb march april may june july aug sept oct nov dec
Numberoffestivals
26
36
55
131
143142
117
132
80
3034
23
FESTIVAL ATLAS - HOW MANY?
(n = 949)
6. AUAS
6
Number of music festivals in 2015 by region
NH NB ZH Gel Lim Ove Utr Fri Gro Zee Fle Dre
Numberoffestivals
161626
4343
69737374
135
168
232
FESTIVAL ATLAS - HOW MANY?
(n = 968)
7. AUAS
7
Year of first edition of music festivals in 2015
FESTIVAL ATLAS - YEAR OF ORIGIN
Numberoffestivals
8. AUAS
8
Number of paid vs free music festivals in 2015 by month
jan feb march april may june july aug sept oct nov dec
Numberoffestivals
6
5
6
37
4328
22
39
18
15
1
20
31
46
88
96
110
9490
60
2729
22
FESTIVAL ATLAS - PAID VS FREE
(n = 924)
9. AUAS
9
Percentage of paid vs free music festivals in 2015 by region
%offestivals
Noord-Holland
Noord-Brabant
Zuid-Holland
Gelderland
Limburg
Overijssel
Utrecht
Friesland
Groningen
Zeeland
Flevoland
Drenthe
471219121217352924322317
53
88
81
8888
83
65
71
76
68
77
83
FESTIVAL ATLAS - PAID VS FREE
(n = 933)
10. AUAS
10
New Music Festivals in 2015 by month
jan feb march april may june july aug sept oct nov dec
Numberoffestivals
1
6
11
21
25
12
16
21
6
423
FESTIVAL ATLAS - HOW MANY NEW?
Total number of new festivaleditions: 130
11. AUAS
11
New music festivals in 2015 by region
Numberoffestivals
Noord-Holland
Noord-Brabant
Zuid-Holland
Gelderland
Limburg
Overijssel
Utrecht
Friesland
Groningen
Zeeland
Flevoland
Drenthe
212
7
4
10
8
5
7
19
23
42
FESTIVAL ATLAS - HOW MANY NEW?
(n = 130)
15. AUAS
15
FESTIVAL ATLAS - BANDS COUNTRY OF ORIGIN*
* n = 7996 (data partly provided by festivalinfo.nl)
16. AUAS
16
Percentage of land of origin of bands
performing at music festivals by month
%ofbands
jan feb mrt april may jun jul aug sept oct nov dec
68
3434
4212,5
0,5
613
71056
9
592,55,5
0,5
35
12
23
14
1314
13
9
14
135,5
29
15
1112
7
99
9
4
11
6
5
13
38
5655
65
7070
65
80
65
76
84
57
NL UK EU USA Other
FESTIVAL ATLAS - COUNTRY OF ORIGIN OF BANDS BY MONTH
(n = 7850)
24. AUAS
24
Percentage of social media presence of music festivals
- SOCIAL MEDIA PRESENCEFESTIVAL ATLAS
Facebook
Twitter
YouTube
Instagram
Spotify
SoundCloud
Google+
Tumblr
Pinterest
last.fm
Deezer
Myspace
Percentageoffestivals
0,51111446
20
39
57
73
(n = 852)
25. AUAS
25
Percentage of music festivals by number of Facebook likes
- SOCIAL MEDIA: FACEBOOK LIKESFESTIVAL ATLAS
26. AUAS
26
Percentage of music festivals by number of Twitter followers
- SOCIAL MEDIA: TWITTER FOLLOWERSFESTIVAL ATLAS
27. AUAS
27
Percentage of music festivals by number of YouTube views
- SOCIAL MEDIA: YOUTUBE VIEWSFESTIVAL ATLAS
28. AUAS
28
Average social media use of paid vs free music festivals in 2015
Total paid free
AverageNumberoffollowers(x1000)
0,8
2,4
2
- SOCIAL MEDIA USE
Total paid free
AverageNumberoflikes(x1000)
3,3
18,4
14,8
Total paid free
AverageNumberofviews(xmillion)
0,1
1,1
0,8
FESTIVAL ATLAS
(n = 620)
29. AUAS
29
Average social media use of 1-day vs multi-day music festivals in 2015
Total 1 day >1 day
AverageNumberoffollowers(x1000)
3,3
1,8
2,3
- SOCIAL MEDIA USE
Total 1 day >1 day
AverageNumberoflikes(x1000)
18,1
14,3
15,6
Total 1 day >1 day
AverageNumberofviews(xmillion)
0,2
1,1
0,8
FESTIVAL ATLAS
(n = 630)
30. AUAS
30
Average social media use of new vs existing music festivals in 2015
Total new existing
AverageNumberoffollowers(x1000)
1,7
3,9
2,3
- SOCIAL MEDIA USE
Total new existing
AverageNumberoflikes(x1000)
13,6
20,2
14,3
Total new existing
AverageNumberofviews(xmillion)
0,5
3,3
0,8
FESTIVAL ATLAS
(n = 646)
31. AUAS
31
Average social media use of young (< 4 editions) vs old (>10 editions)
music festivals in 2015
Total young old
AverageNumberoffollowers(x1000)
2,42,42,4
- SOCIAL MEDIA USE
Total young old
AverageNumberoflikes(x1000)
15,4
16,5
15,9
Total young old
AverageNumberofviews(xmillion)
0,4
1,8
1,1
FESTIVAL ATLAS
(n = 435)
33. AUAS
33
FESTIVAL ATLAS - WHAT’S NEXT?
6
6
Wishlist:
?trends 2015 - 2016
?more festivals!
?more kinds of festivals
?more data (e.g. indoor/outdoor)
?better infographics
?publication date at start of season
?…
35. AUAS
35
The Team behind the Festival Atlas
Harry van Vliet
Head of Research
Witnessed Paul Weller of
The Jam jump really high at
Jazz Bilzen 1978.
Erik Hekman
Researcher
The man who tried to sell
authentic mexican food to
festivalgoers, …never again…
Iris Willems
Researcher
Holds the record for number
of consecutive festivals spend
in the mud: 7!
- THE TEAM
Julian Meertse
Junior Researcher
Still waiting for his first festival
visit, saw Ariana Grande in the
ZiggoDome though….
FESTIVAL ATLAS
36. THANK YOU!
Have a Nice Day!
harry@festivalatlas.nl
www.festivalatlas.nl
@FestivalAtlasNL
/festivalatlasNL