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Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
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Storytelling For The Web: Integrate Storytelling in your Design Process
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Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
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2024 State of Marketing Report – by Hubspot
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· Scaling relationships and proving ROI
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Everything You Need To Know About ChatGPT
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الإبداع والابتكار ريادة الاعمال الباب الثالث الاستاذ الدكتور هاني عاطف
الإبداع والابتكار ريادة الاعمال الباب الثالث الاستاذ الدكتور هاني عاطفHany Atefتعريف الإبداع وأهميته في ريادة الأعمال
تعريف الإبداع
الإبداع هو القدرة على إنتاج أفكار جديدة ومبتكرة، أو إيجاد حلول غير تقليدية لمشاكل قائمة. يتضمن التفكير خارج المألوف والتفكير النقدي لتحويل الأفكار إلى أفعال أو منتجات يمكن أن تضيف قيمة للمجتمع أو السوق. في سياق ريادة الأعمال، الإبداع لا يقتصر فقط على ابتكار منتجات جديدة، بل يشمل أيضًا طرقًا جديدة لإدارة الأعمال، تطوير العمليات، وتحقيق التميز في تقديم الخدمات.
أهمية الإبداع في ريادة الأعمال
التمييز في السوق
في بيئة الأعمال التنافسية، يصبح الإبداع أحد العوامل الرئيسية التي تميز الشركات الناشئة عن منافسيها. ابتكار منتجات جديدة أو تقديم خدمات بطريقة مختلفة يعزز من قدرة المشروع على جذب انتباه العملاء وخلق قيمة مضافة.
حل المشكلات
ريادة الأعمال تتطلب القدرة على حل المشكلات بشكل مبتكر، سواء كانت تتعلق بتلبية احتياجات السوق أو تحسين العمليات الداخلية. الإبداع يساعد رواد الأعمال على إيجاد حلول فعالة للتحديات التي قد تواجههم، مما يعزز استدامة أعمالهم.
تحقيق النمو والابتكار
الأعمال التي تعتمد على الإبداع تكون أكثر قدرة على التكيف مع التغيرات في السوق. الابتكار المستمر لا يؤدي فقط إلى تحسين المنتجات والخدمات، بل يفتح أيضًا آفاقًا جديدة للنمو والتوسع في أسواق جديدة.
جذب المستثمرين
الأفكار الإبداعية تجذب اهتمام المستثمرين، الذين يبحثون عن مشاريع تتمتع بإمكانات نمو عالية وأفكار مبتكرة تميزها عن المنافسين. الاستثمار في الأفكار الجديدة قد يوفر رأس المال اللازم لتطوير الأعمال.
تحقيق التفوق التنافسي
الشركات التي تعتمد على الإبداع تتمكن من تقديم حلول متميزة أو منتجات مبتكرة تمنحها ميزة تنافسية كبيرة. هذا التفوق يساعد في الحفاظ على حصتها السوقية وتوسيع نطاق تأثيرها.
استراتيجيات الابتكار وتطوير الأفكار في ريادة الأعمال
الابتكار هو عنصر أساسي لضمان نجاح المشاريع الريادية والنمو المستدام. يمكن للابتكار أن يكون العامل المميز بين الشركات التي تنجح وتلك التي تفشل. من خلال تبني استراتيجيات مبتكرة لتطوير الأفكار، يمكن لرواد الأعمال التميز في السوق، وحل المشكلات، وتحقيق النمو. فيما يلي استراتيجيات فعالة لتطوير الأفكار والابتكار في ريادة الأعمال:
التفكير التصميمي (Design Thinking)
الشرح: التفكير التصميمي هو منهجية تركز على المستخدم وتساعد على الابتكار عبر خمس مراحل: التعاطف مع المستخدمين، تحديد المشكلة، توليد الأفكار، إنشاء النماذج الأولية، والاختبار.
الفائدة: هذه الاستراتيجية تركز على إيجاد حلول عملية وملموسة للمشاكل من خلال فهم عميق لاحتياجات العملاء، مما يعزز من فعالية الأفكار والمنتجات المطروحة.
ريادة الاعمال الباب الرابع.أ.د. هاني عاطف
ريادة الاعمال الباب الرابع.أ.د. هاني عاطفHany Atefدراسة الجدوى للمشروعات الصغيرة
دراسة الجدوى هي العملية التي تهدف إلى تقييم ما إذا كان المشروع سيحقق النجاح المالي والتشغيلي المتوقع أم لا. تعتبر دراسة الجدوى خطوة أساسية في عملية تأسيس المشروعات الصغيرة، حيث تساهم في تحديد مدى قابلية المشروع للتنفيذ وتساعد في اتخاذ قرارات مستنيرة بشأن الاستثمار والموارد.
أهمية دراسة الجدوى للمشروعات الصغيرة
تحديد قابلية الفكرة: تساهم دراسة الجدوى في التأكد من أن فكرة المشروع قابلة للتنفيذ وتلبي حاجة في السوق.
تقييم المخاطر: تساعد في تحديد المخاطر المحتملة التي قد تواجه المشروع، مما يتيح لرائد الأعمال التعامل معها بشكل مسبق.
تحديد الاحتياجات المالية: من خلال دراسة الجدوى يمكن تحديد التمويل اللازم لبدء المشروع وتنفيذه بشكل فعال.
تحديد الجدوى المالية: تساهم الدراسة في تقدير الأرباح والعوائد المحتملة للمشروع، مما يساعد في تحديد إذا ما كان المشروع سيكون مربحًا أم لا.
زيادة فرص النجاح: من خلال التحليل الدقيق للعوامل المختلفة، تساعد دراسة الجدوى في تحسين فرصة نجاح المشروع وزيادة فعاليته.
كلمات و رسائل المشاركین حول المؤتمر الدولي العاشر حول القضايا الراهنة للغات،...
كلمات و رسائل المشاركین حول المؤتمر الدولي العاشر حول القضايا الراهنة للغات،...The Annual International Conference on Languages, Linguistics, Translation and Literatureكلمات و رسائل المشاركین
حول
المؤتمر الدولي العاشر حول القضايا الراهنة للغات، علم اللغة، الترجمة و الأدب
2-1 فبرایر 2025 ، الأهواز
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تم استلام البحوث من بلدان مختلفة (و ذلک من الجزائر، العراق، سلطنة عمان، تونس، روسيا، كندا، قطر، اليابان، الولايات المتحدة، فرنسا، إسبانيا). و قد تم تحكيم هذه البحوث عبر اللجنة الأخصائية الدولية للمؤتمر و من ثَمّ طبعها و نشرها. كان تقديم البحوث في المؤتمر بإحدی اللغات التالیة: العربیة، الإنجلیزیة و الفارسیة.
لا تتردد فی مراسلتنا للاجابة عن ای استفسارات.
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إدارة التسويق والمبيعات la présentations
إدارة التسويق والمبيعات la présentationsMustamahola présentation traite lestechniques de commercialisation
Product Design Trends in 2024 | Teenage Engineerings
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How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowMental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
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Skeleton Culture Code
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PEPSICO Presentation to CAGNY Conference Feb 2024
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Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
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It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
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With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd 
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Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next 
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- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
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- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
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2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations 
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الإبداع والابتكار ريادة الاعمال الباب الثالث الاستاذ الدكتور هاني عاطف
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تعريف الإبداع
الإبداع هو القدرة على إنتاج أفكار جديدة ومبتكرة، أو إيجاد حلول غير تقليدية لمشاكل قائمة. يتضمن التفكير خارج المألوف والتفكير النقدي لتحويل الأفكار إلى أفعال أو منتجات يمكن أن تضيف قيمة للمجتمع أو السوق. في سياق ريادة الأعمال، الإبداع لا يقتصر فقط على ابتكار منتجات جديدة، بل يشمل أيضًا طرقًا جديدة لإدارة الأعمال، تطوير العمليات، وتحقيق التميز في تقديم الخدمات.
أهمية الإبداع في ريادة الأعمال
التمييز في السوق
في بيئة الأعمال التنافسية، يصبح الإبداع أحد العوامل الرئيسية التي تميز الشركات الناشئة عن منافسيها. ابتكار منتجات جديدة أو تقديم خدمات بطريقة مختلفة يعزز من قدرة المشروع على جذب انتباه العملاء وخلق قيمة مضافة.
حل المشكلات
ريادة الأعمال تتطلب القدرة على حل المشكلات بشكل مبتكر، سواء كانت تتعلق بتلبية احتياجات السوق أو تحسين العمليات الداخلية. الإبداع يساعد رواد الأعمال على إيجاد حلول فعالة للتحديات التي قد تواجههم، مما يعزز استدامة أعمالهم.
تحقيق النمو والابتكار
الأعمال التي تعتمد على الإبداع تكون أكثر قدرة على التكيف مع التغيرات في السوق. الابتكار المستمر لا يؤدي فقط إلى تحسين المنتجات والخدمات، بل يفتح أيضًا آفاقًا جديدة للنمو والتوسع في أسواق جديدة.
جذب المستثمرين
الأفكار الإبداعية تجذب اهتمام المستثمرين، الذين يبحثون عن مشاريع تتمتع بإمكانات نمو عالية وأفكار مبتكرة تميزها عن المنافسين. الاستثمار في الأفكار الجديدة قد يوفر رأس المال اللازم لتطوير الأعمال.
تحقيق التفوق التنافسي
الشركات التي تعتمد على الإبداع تتمكن من تقديم حلول متميزة أو منتجات مبتكرة تمنحها ميزة تنافسية كبيرة. هذا التفوق يساعد في الحفاظ على حصتها السوقية وتوسيع نطاق تأثيرها.
استراتيجيات الابتكار وتطوير الأفكار في ريادة الأعمال
الابتكار هو عنصر أساسي لضمان نجاح المشاريع الريادية والنمو المستدام. يمكن للابتكار أن يكون العامل المميز بين الشركات التي تنجح وتلك التي تفشل. من خلال تبني استراتيجيات مبتكرة لتطوير الأفكار، يمكن لرواد الأعمال التميز في السوق، وحل المشكلات، وتحقيق النمو. فيما يلي استراتيجيات فعالة لتطوير الأفكار والابتكار في ريادة الأعمال:
التفكير التصميمي (Design Thinking)
الشرح: التفكير التصميمي هو منهجية تركز على المستخدم وتساعد على الابتكار عبر خمس مراحل: التعاطف مع المستخدمين، تحديد المشكلة، توليد الأفكار، إنشاء النماذج الأولية، والاختبار.
الفائدة: هذه الاستراتيجية تركز على إيجاد حلول عملية وملموسة للمشاكل من خلال فهم عميق لاحتياجات العملاء، مما يعزز من فعالية الأفكار والمنتجات المطروحة.
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ريادة الاعمال الباب الرابع.أ.د. هاني عاطفHany Atefدراسة الجدوى للمشروعات الصغيرة
دراسة الجدوى هي العملية التي تهدف إلى تقييم ما إذا كان المشروع سيحقق النجاح المالي والتشغيلي المتوقع أم لا. تعتبر دراسة الجدوى خطوة أساسية في عملية تأسيس المشروعات الصغيرة، حيث تساهم في تحديد مدى قابلية المشروع للتنفيذ وتساعد في اتخاذ قرارات مستنيرة بشأن الاستثمار والموارد.
أهمية دراسة الجدوى للمشروعات الصغيرة
تحديد قابلية الفكرة: تساهم دراسة الجدوى في التأكد من أن فكرة المشروع قابلة للتنفيذ وتلبي حاجة في السوق.
تقييم المخاطر: تساعد في تحديد المخاطر المحتملة التي قد تواجه المشروع، مما يتيح لرائد الأعمال التعامل معها بشكل مسبق.
تحديد الاحتياجات المالية: من خلال دراسة الجدوى يمكن تحديد التمويل اللازم لبدء المشروع وتنفيذه بشكل فعال.
تحديد الجدوى المالية: تساهم الدراسة في تقدير الأرباح والعوائد المحتملة للمشروع، مما يساعد في تحديد إذا ما كان المشروع سيكون مربحًا أم لا.
زيادة فرص النجاح: من خلال التحليل الدقيق للعوامل المختلفة، تساعد دراسة الجدوى في تحسين فرصة نجاح المشروع وزيادة فعاليته.
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المؤتمر الدولي العاشر حول القضايا الراهنة للغات، علم اللغة، الترجمة و الأدب
2-1 فبرایر 2025 ، الأهواز
WWW.TLLL.IR))
تم استلام البحوث من بلدان مختلفة (و ذلک من الجزائر، العراق، سلطنة عمان، تونس، روسيا، كندا، قطر، اليابان، الولايات المتحدة، فرنسا، إسبانيا). و قد تم تحكيم هذه البحوث عبر اللجنة الأخصائية الدولية للمؤتمر و من ثَمّ طبعها و نشرها. كان تقديم البحوث في المؤتمر بإحدی اللغات التالیة: العربیة، الإنجلیزیة و الفارسیة.
لا تتردد فی مراسلتنا للاجابة عن ای استفسارات.
اللجنة المنظمة للمؤتمر،
الأهواز / الصندوق البريدی 61335-4619:
الهاتف :32931199-61 (98+)
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البريد اﻹﻟﮑﺘﺮوﻧﻲ: info@tlll.ir
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Technology
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Fffffffffffffffffffffنصب الفعل المضارع.pptx
- 1. : إنسانية قيم الرابعة الوحدة ” ” : نحو األدبية القراءة المجال الرابع الدرس المضارع الفعل نصب
- 4. يص ُ ب يتوق ُف ير ى ينج و تأت ي ال الضم ة يسبقها لم ألنه أو ناصب حرف جازم يص ب يتوق ف ير ى ينج و تأت ي نع م الفتحة بحروف سبقت ألنها النصب
- 6. يعي ُش الض مة ُ يحب يحاف َظ سبق بأن يس عى سبق بأن يهت ُف يأت ي سبق بكي يأت ي ي ص ُ ب تنخف َض بإذ سبق يمأل ينق ذ سبق بالم التعلي يدع سبق الض مة الض مة الض مة الض مة الض مة ال فت ح ة ا لفت ح ة ال فت ح ة ال فت ح ة ال فت ح ة ال فت
- 8. َحتنج ينمو َتفشل َقتتفو ُنعمل الضم ة الظا هرة تتفو َق الفتحة الظاهرة يصح و أح ُّ ب أ قر أ أحض أنج نسعى الضم ة الظا هرة الضم ة الفتحة المقدرة الفتحة المقدرة الفتحة الظاهرة الفتحة
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- 12. كي الشالل عند جلست نظري أمتع كي ًباكرا َتنام أن ُ يجب َحترتا . َقليحق ُالجمل يجري األول المركز