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Fiama diwills..STP analysis

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Fiama-di-Wills is a premium bath care brand owned by ITC that offers shampoos, conditioners, soaps, and shower gels. The products use natural ingredients like sage and magnolia blossoms combined with hair restoration technologies. The brand targets youth and young families who care about beauty, across demographics and geographic regions in India, with affordable pricing between Rs. 33 to Rs. 120. Fiama-di-Wills positions itself as providing gentle daily care and its tagline "Beautiful You Today, Tomorrow" signifies long-term benefits to users.

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S.T.P OF FIAMA-DI-WILLS BY VAMSI KRISHN PGDM 2
ITC COMPANY PROFILE ITC Business includes 5 Segments Fast Moving Consumer Goods(FMCG) Hotels Paperboards & Packaging Agri business Information Techonology
ITC PROFILE It was established in 1910 and companies activities mainly on tobacco products. In 1970, it diversified into non-tobacco products. In 2005, it entered into Body care Products., as Fiama-di-wills perfumes Hair care Skin care categories
ABOUT FIAMA-DI-WILS Fiama Di Wills is a range of bath care products especially designed for consumers who seek to indulge themselves in premium experiences through products and services. The brand offers a range of shampoos, conditioners, soaps and shower gels that combine exotic natural elements like sage, watercress and magnolia blossoms with contemporary technology like hydro restorative system, hair restore technology and the cuticle restore technology. The products are priced between Rs 33 and Rs 120.
Segmentation Demographic Geographic Age, Gender, City, Rural & Semi Urban
TARGETING Targeted mainly to the youth. And also the Young Families Mainly to the people who takes more care about their beauty. Targeted to each and every class of people by offering the product in AFFORDABLE PRICE i.e@Rs.32/-
AFFORDABLE EXPENSIVE NON BEAUTY CONCIOUS BEAUTY CONCIOUS
POSITIONING GEL BATHING BAR was the recipient of the PRESTEIOUS PRODUCT OF THE YEAR award in 2010 in the SOAP CATEGORY. FIAMA-DI-WILLS is POSITIONED as GENTLE CARE GEL BAR THAT CAN BE USED EVERY DAY. Its Tag Line Is BEAUTIFUL YOU TODAY, TOMORROW. THE TAG LINE SIGNIFIES THE LONG-TERM BENEFIT OF USING THIS BRAND
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Fiama diwills..STP analysis

  • 2. ITC COMPANY PROFILE ITC Business includes 5 Segments Fast Moving Consumer Goods(FMCG) Hotels Paperboards & Packaging Agri business Information Techonology
  • 3. ITC PROFILE It was established in 1910 and companies activities mainly on tobacco products. In 1970, it diversified into non-tobacco products. In 2005, it entered into Body care Products., as Fiama-di-wills perfumes Hair care Skin care categories
  • 4. ABOUT FIAMA-DI-WILS Fiama Di Wills is a range of bath care products especially designed for consumers who seek to indulge themselves in premium experiences through products and services. The brand offers a range of shampoos, conditioners, soaps and shower gels that combine exotic natural elements like sage, watercress and magnolia blossoms with contemporary technology like hydro restorative system, hair restore technology and the cuticle restore technology. The products are priced between Rs 33 and Rs 120.
  • 6. TARGETING Targeted mainly to the youth. And also the Young Families Mainly to the people who takes more care about their beauty. Targeted to each and every class of people by offering the product in AFFORDABLE PRICE i.e@Rs.32/-
  • 8. POSITIONING GEL BATHING BAR was the recipient of the PRESTEIOUS PRODUCT OF THE YEAR award in 2010 in the SOAP CATEGORY. FIAMA-DI-WILLS is POSITIONED as GENTLE CARE GEL BAR THAT CAN BE USED EVERY DAY. Its Tag Line Is BEAUTIFUL YOU TODAY, TOMORROW. THE TAG LINE SIGNIFIES THE LONG-TERM BENEFIT OF USING THIS BRAND