Don't be scared: Involve your users
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Presentation containing some tips and insights about user research for user experience in eHealth sector and mHealth.
Don't be scared: Involve your users
- 1. Emma Pivetta User Experience Fiche_EU Bootcamp CEEIM_MURCIA, 27 January 2015
- 3. SOCIOLOGICAL & TECHNOLOGICAL ALIGNMENT ? THERE IS TECHNOLOGY…& THERE IS A SOCIETY ? THERE ARE COMPLEX MODELS IN EVERY SOCIETY ? WE CAN CONSIDER HEALTH SYSTEMS AS COMPLEX MODELS ? SOCIETIES ARE COMPOSED BY PEOPLE ? WE SHOULD ANALYZE PEOPLE BECAUSE... ? ...THEY ARE YOUR USERS
- 5. CHANGE OF CARE MODEL: THE USER AT THE CENTER OF THE NEW MODEL
- 6. LANDSCAPE OF PHASES, METHODOLOGIES & GOALS PHASE GOAL METHODOLOGIES IDEATION GET TO KNOW YOUR USERS GET TO KNOW THEIR NEEDS TREND ANALYSIS ETHNOGRAPHY STATISTICS / DATA/ STUDIES MARKET RESEARCH STRATEGY TECHNOLOGY ALIGNMENT WITH YOUR USERS’ NEEDS COCREATION / DESIGN THINKING ETHNOGRAPHY / NETNOGRAPHY DEVELOPMENT SERVICE DEVELOPMENT COCREATION / DESIGN THINKING LIVING LABS USABILITY TECHNIQUES SERVICE IN THE MARKET ENHANCE USER ADHERENCE COCREATION USABILITY TECHNIQUES MARKET RESEARCH
- 7. CONTEXT, CONTEXT, CONTEXT ASK YOURSELF ABOUT THE TRIPLE “W” ?WHERE ?WHEN ?WHY
- 8. THE “CO” EFFECT ?WORK WITH MULTIDISCIPLINARY TEAMS ?DON’T BE SCARED: INVOLVE YOUR USERS
- 9. THANK YOU VERY MUCH Join me at: Email: epivetta@emmapivetta.com Web: www.emmapivetta.com Linkedin: es.linkedin.com/in/emmapivetta Twitter: @emmapive