Why should India care about digital?
This document discusses why India should care about digital growth and innovation. It notes that digital will be the largest driver of growth in media in the next 10 years. While traditional and digital media may seem similar, the real difference is in digital there are thousands of content providers and platforms compared to only a few in traditional media. This competition breeds innovation. The document outlines how companies like Times Internet in India have seen tremendous growth and innovation in digital content and platforms. For digital growth and innovation to continue, it calls for supportive partnerships between content and platforms, as well as neutral "pipes" to allow free flow of information that benefits consumers and businesses.
Why should India care about digital?
- 1. WHY SHOULD INDIA CARE ABOUT DIGITAL? Satyan Gajwani @satyangajwani
- 3. NOT REALLY A BUSINESS?
- 4. REALITY COMPANY MKT CAP ZEE ENTERTAIN 29,460 Cr SUN TV 15,553 Cr DB CORP 5,689 Cr DISH TV 5,384 Cr TV18 3,945 Cr HATHWAY 3,768 Cr JUSTDIAL 11,335 Cr INFOEDGE 6,226 Cr MAKEMYTRIP 5,709 Cr
- 5. Digital will be the largest driver of growth in media in next 10 years
- 7. Content Platform Pipe Consumer DIGITAL: NOT THAT DIFFERENT
- 8. So what’s the real difference?
- 9. Content TV Channel Cable / Satellite Consumer THE REAL DIFFERENCE Content Platform Telco / Broadband Consumer 5-10 providers / genre 1000s of providers 3-6 channels / genre 100s of platforms Cost: as low as Rs 500 / clip Cost: as low as Rs 10L to launch TELEVISION DIGITAL
- 11. Content Platform Pipe Consumer
- 12. INNOVATION
- 13. INNOVATION
- 14. Content Platform Pipe Consumer
- 15. INNOVATION
- 16. INNOVATION
- 17. INNOVATION
- 18. INNOVATION
- 19. INNOVATION
- 20. INNOVATION
- 21. INNOVATION
- 22. INNOVATION
- 24. 50,000,000 monthly unique visitors TIMES INTERNET the largest Indian digital group Google Analytics
- 25. TIMES INTERNET
- 26. GAANA 2014 7.5 million monthly users 1 billion streams
- 28. AN APP STORE FOR DEVELOPERS
- 29. AN APP STORE FOR DEVELOPERS SOUNDWAVE Social music discovery SONGQUEST Quizzes and Gaming CHORUSPLAY Social Jukebox DATING KIDS MUSIC
- 30. EVERYONE BENEFITS Content Platform Telco / Broadband Consumer
- 31. So how do we get there?
- 33. •  Access restrictions •  Onerous contracts •  Unrealistic MGs •  Long negotiations •  Short-term attitude STIFLE INNOVATION
- 34. NON-NEUTRAL PIPES Content Platform Telco / Broadband Consumer
- 36. DANGERS OF NON-NEUTRAL PIPES
- 37. FREE FLOW OF INFORMATION Information is the currency of democracy. ~ Thomas Jefferson
- 38. CREATE THE ECOSYSTEM, NOT THE PRODUCT
- 41. EVERYONE WINS
- 42. LET’S EMBRACE THE NEXT WAVE, TOGETHER