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Field monitoring
All Percentages shown 
are based on 60 individuals interview
Field monitoring
Ariel 
39% 
Omo 
10% 
Tide 
43% 
Persil 
5% 
Others 
3% 
current product 
All Percentages shown 
are based on 60 individuals interview
Field monitoring
Excellent , 
Convincing 
63% 
Not bad 
15% 
Good 
17% 
Poor , not 
Convincing 
5% 
How do you see the demo ? 
All Percentages shown 
are based on 60 individuals interview
Field monitoring
Field monitoring
All Percentages shown 
clay & mixed 
stains, 30% 
are based on 60 individuals interview 
Ink, 70%
Dry ink 
42% 
consumer advice 
Sample , Gift 
35% 
a Girl promoter 
10% Other stains ¡­ 
13% 
All Percentages shown 
are based on 60 individuals interview
Field monitoring
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Field monitoring

  • 3. All Percentages shown are based on 60 individuals interview
  • 5. Ariel 39% Omo 10% Tide 43% Persil 5% Others 3% current product All Percentages shown are based on 60 individuals interview
  • 7. Excellent , Convincing 63% Not bad 15% Good 17% Poor , not Convincing 5% How do you see the demo ? All Percentages shown are based on 60 individuals interview
  • 10. All Percentages shown clay & mixed stains, 30% are based on 60 individuals interview Ink, 70%
  • 11. Dry ink 42% consumer advice Sample , Gift 35% a Girl promoter 10% Other stains ¡­ 13% All Percentages shown are based on 60 individuals interview