Field Trip Scandinavia | 10 take-aways
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The document outlines 10 takeaways for learning from Scandinavian design experts, emphasizing people-centered design approaches like empathy, insights, collaborative design methods, prototyping, and evolution over traditional product-focused approaches. It encourages zooming in to understand problems and zooming out to find solutions, using a global network to collaborate and learn from other labs, and accelerating what's already happening rather than seeking the spotlight. The goal is to shift from traditional transactional design to co-design that is intuitive and relational.
Field Trip Scandinavia | 10 take-aways
- 1. 10 Take-aways Learning from Scandavian experts
- 2. Danish Design People at the heart of every product and service 10
- 3. Stay out of the spot lights Giving yourself time for testing and adjustment 9
- 4. Let it evolve From version 1.0 to 3.0 8
- 5. Where can you find and create it 7
- 6. Empathy and Insights Listen to the stories of people 6
- 7. Zoom in to zoom out Find out whats the question 5
- 8. The use of collaborative design methods 4
- 9. Use a Global Network Collaborate with and learn from other labs 3
- 10. Testing & Prototyping Prototyping and testing in an early stage 2
- 11. Accelerate Support whats already happening 1
- 12. A Shift in Public Perspective Traditional Product Optimize Solution For People Logical Transactional Co-Design Process Redefine Evolution With People Intuitive Relational
Editor's Notes
- #3: Danish Design is all about human centered design. The human scale is in the dna of danish design.
- #5: Mindlab evolution. Make it work in your own context, based on the system and the needs of the people involved.
- #7: Involve users, for example ethnographic research. Ethnographic research is about being interested in peoples live.
- #8: Zooming in on the problem gives a different view on the issue at stake. From which decision should I make >to> what should I make a decision about? Reframing is essential to start to work with the RIGHT question.
- #9: Its not about asking them if they want red or white.
- #10: Its not sufficient to start doing it yourself. You can learn from others. Bason emphasize this. Also tell that Ivan is focusing on this point.
- #11: Its not about improving the existing. We need radical new solutions. Design helps public managers rehearse the future. Prototyping is key.
- #12: You dont always need to initiate, but accelerate and facilitate