際際滷

際際滷Share a Scribd company logo

Fielt - Business Modeling for Start-ups

F
fieltnotes

The document summarizes a presentation by Dr. Erwin Fielt on business modeling for startups. It discusses various business model frameworks that can be used to holistically describe, analyze, design, and innovate business models. These include the Business Model Canvas, Four-Box Business Model, STOF model, and others. Examples are provided of business models for companies like Gillette, Southwest Airlines, Google Search, and Threadless. The Business Model Canvas is explained in more detail as a tool for visualizing the key elements of a business model.

1 of 16
Downloaded 50 times
Business Design and Innovation Circle Business Modeling for Start-ups Dr Erwin Fielt e.fielt@qut.edu.au Information Systems School Queensland University of Technology Wednesday, 9th of May 2012
Business Design and Innovation Circle (Brisbane, Australia) Organizers: Michael Eales Alan Scott Erwin Fielt Harpreet Singh Matt Kelly 2 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
Business models? 3 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
Business models! Sell the car Sell car parts Rent the car out Taxi Advertising Mobile coffee bar Racing First prize in a lottery ... 4 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
Source: Hugh MacLeod (http://www.gapingvoid.com/ ) 5 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
What about Gillette? Razor and blade 6 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
What about SouthWest Airlines? Low-cost carrier 7 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
What about Google Search? Keyword advertising and auctioning 8 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
What about Threadless? Customer is the company 9 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
Business model A business model describes the value logic of an organization in terms of creating and capturing customer value The central element is the value proposition: the value (or benefits) the provider promises to deliver to the customers Often the focal organization is part of a business network, which needs to be taken into account. 10 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
How can you ............. a business model in a holistic and systematic way? Describe Analyse Design Innovate Communicate Etcetera 11 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
Business model frameworks The Business Model Canvas (Osterwalder & Pigneur) The Four-Box Business Model (Johnson) The STOF model (Bouwman, De Vos & Haaker) Business Model Schematics (Weill & Vitale) Technology/market mediation (Chesbrough & Rosenbloom) Entrepreneurs business model (Morris, Schindehutte & Allen) e3-value (Gordijn & Akkerman) See also the whitepaper Understanding business models (Fielt, 2011), available via http://eprints.qut.edu.au/41609/ 12 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
Business Model Canvas Business Model TV, http://www.youtube.com/watch?v=QoAOzMTLP5s 13 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
Visualisation Source: Business models Inc (2010) 14 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
Business Model Canvas Sheet www.businessmodelgeneration.com Source: Osterwalder & Pigneur (2009) 15 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
Business Model Generation Book www.businessmodelgeneration.com Download a free 72 pages preview! Source: Osterwalder & Pigneur (2009) 16 Erwin Fielt - Business Modeling for Start-ups 5/11/2012

More Related Content

Fielt - Business Modeling for Start-ups

  • 1. Business Design and Innovation Circle Business Modeling for Start-ups Dr Erwin Fielt e.fielt@qut.edu.au Information Systems School Queensland University of Technology Wednesday, 9th of May 2012
  • 2. Business Design and Innovation Circle (Brisbane, Australia) Organizers: Michael Eales Alan Scott Erwin Fielt Harpreet Singh Matt Kelly 2 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 3. Business models? 3 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 4. Business models! Sell the car Sell car parts Rent the car out Taxi Advertising Mobile coffee bar Racing First prize in a lottery ... 4 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 5. Source: Hugh MacLeod (http://www.gapingvoid.com/ ) 5 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 6. What about Gillette? Razor and blade 6 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 7. What about SouthWest Airlines? Low-cost carrier 7 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 8. What about Google Search? Keyword advertising and auctioning 8 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 9. What about Threadless? Customer is the company 9 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 10. Business model A business model describes the value logic of an organization in terms of creating and capturing customer value The central element is the value proposition: the value (or benefits) the provider promises to deliver to the customers Often the focal organization is part of a business network, which needs to be taken into account. 10 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 11. How can you ............. a business model in a holistic and systematic way? Describe Analyse Design Innovate Communicate Etcetera 11 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 12. Business model frameworks The Business Model Canvas (Osterwalder & Pigneur) The Four-Box Business Model (Johnson) The STOF model (Bouwman, De Vos & Haaker) Business Model Schematics (Weill & Vitale) Technology/market mediation (Chesbrough & Rosenbloom) Entrepreneurs business model (Morris, Schindehutte & Allen) e3-value (Gordijn & Akkerman) See also the whitepaper Understanding business models (Fielt, 2011), available via http://eprints.qut.edu.au/41609/ 12 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 13. Business Model Canvas Business Model TV, http://www.youtube.com/watch?v=QoAOzMTLP5s 13 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 14. Visualisation Source: Business models Inc (2010) 14 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 15. Business Model Canvas Sheet www.businessmodelgeneration.com Source: Osterwalder & Pigneur (2009) 15 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  • 16. Business Model Generation Book www.businessmodelgeneration.com Download a free 72 pages preview! Source: Osterwalder & Pigneur (2009) 16 Erwin Fielt - Business Modeling for Start-ups 5/11/2012