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Sporting Events tend to attract an older demographic, but in Australia
                               the FIFA World Cup is skewing towards the younger audience



                               Interest in World Cup by Demographics                                                            % of scores 4 or 5
                        Q. Using a scale of 1 to 5, where 1 indicates you are not at all interested and 5 indicates
                         you are very interested, please indicate your level of interest for the following events?
                                                         NOV 2008 to APRIL 2010


                                                  49%
                    44%                                          45%

                                                                                39%
     36%

                                  28%                                                           29%            28%
                                                                                                                         26%




    Total          Male          Female         M16-29         M30-44          M45+           F16-29          F30-44     F45+




Insert Client Name in Footer                                                                                           © GEMBA GROUP            0

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FIFA World Cup Interest

  • 1. Sporting Events tend to attract an older demographic, but in Australia the FIFA World Cup is skewing towards the younger audience Interest in World Cup by Demographics % of scores 4 or 5 Q. Using a scale of 1 to 5, where 1 indicates you are not at all interested and 5 indicates you are very interested, please indicate your level of interest for the following events? NOV 2008 to APRIL 2010 49% 44% 45% 39% 36% 28% 29% 28% 26% Total Male Female M16-29 M30-44 M45+ F16-29 F30-44 F45+ Insert Client Name in Footer © GEMBA GROUP 0