Fifteen Ways to Get Free Publicity for Your Small Business
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Looking to get your business in the news? Orland Chamber President Heather Warthen, a former journalist, and Garry Polodna, an experienced marketing and public relations professional, will offer tips and tricks on how to publicize your business and make it the talk of the town.
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12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
Biography of David Kircus
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David Kircus serves as the Chief Operating Officer (COO) at TEAM Strategies, where he combines his experience as a retired NFL wide receiver with a strong leadership mindset to guide the company. In addition to his executive role, he is passionate about helping young athletes develop and often spends his summers volunteering at recruiting camps. During these camps, he works with incoming athletes to perfect their drills and techniques, preparing them for future challenges in their athletic careers. His commitment to helping others succeed is a key aspect of his leadership style.The best content marketing in the travel industry
The best content marketing in the travel industryvanessaguedou
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Im exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
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In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
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includes how to make a marketing plan for a product marketing 
Turn client websites into revenue engines
Turn client websites into revenue enginesAnton Shulke
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Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.Professional Digital Marketing Agency | Boost Your Online Presence
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Looking for a results-driven digital marketing agency? Our expert team specializes in SEO, social media marketing, PPC, content strategy, and more to help grow your business online. We create customized strategies that deliver measurable results, driving traffic, increasing conversions, and building your brands presence in the digital world. Let us help you achieve your marketing goals and stand out in a competitive market.SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
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SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝
Fifteen Ways to Get Free Publicity for Your Small Business
- 1. 15 Ways to Get Free Publicity Heather Warthen Chief Events Officer 22nd Century Media Garry Polodna Principal SOAR Creative Group
- 2. Make Your Business Todays Top Story
- 3. If you want people to buy from you, you have to make them trust you first. And one of the quickest ways to build trust and credibility is to have great media coverage about your company.
- 4. Free publicity is a great way to increase the profile of your small business. Here are a few that might encourage your local journalists to cover your business:
- 5. 15 Ways to Get Free Publicity Introduce something new or improved. Make it clear why its better and focus on key benefits or problems it solves.
- 6. 15 Ways to Get Free Publicity Be the first, newest, oldest, biggest. Make a fact about your business appealing.
- 7. 15 Ways to Get Free Publicity Start Socializing. Media outlets use Twitter and Facebook to find great sources for the stories theyre working on. Is there a magazine or TV news show youd like to be featured in? Chances are, theyre on Twitter and Facebook, and once you follow them, youll see awesome shout-outs for sources like you.
- 8. 15 Ways to Get Free Publicity Mark an anniversary. Being in business for several years can be enough to secure media coverage, especially if you are organizing celebratory events.
- 9. 15 Ways to Get Free Publicity Announce a new member of the team. Identify and publicize what made them the right person for the job.
- 10. 15 Ways to Get Free Publicity Win an award. Its why many businesses enter them in the first place. Find out what trade, local, regional or national awards your business can enter and get your entry forms in.
- 11. 15 Ways to Get Free Publicity Write a press release. Despite what some PR people say, the press release isn't dead. Writing and distributing a press release can announce news, launch products, tweak your SEO, and help you reach the media.
- 12. 15 Ways to Get Free Publicity Attract a new client the bigger the better. Tastefully brag about it. Get a quote from them on how they look forward to the new partnership. News of big contracts can help to attract others.
- 13. 15 Ways to Get Free Publicity Survey your customers. Find out what they think about specific issues. Ask enough people about an interesting enough topic and the media wont be able to resist. Polls are always popular with journalists and their readers.
- 14. 15 Ways to Get Free Publicity React to a current event. Give your opinion on something happening in the news nationally or locally thats relevant to you and your business. Spotting a trend and commenting on it is highly recommended.
- 15. 15 Ways to Get Free Publicity Help a charity. Use your staff and resources to do something that will aid a worthy cause. Just dont present a BIG check- its hokey and predictable.
- 16. 15 Ways to Get Free Publicity Stage an event. A fresh, fun, exciting and highly visual (as well as legal and ethical), idea can generate coverage AND an audience.
- 17. 15 Ways to Get Free Publicity Do something differently. Journalists love to write about pioneers. Break the mold and lead the way, but make sure you provide customers with additional value and benefits they cannot access elsewhere.
- 18. 15 Ways to Get Free Publicity Help a Reporter Out, literally. Its like Match.com for reporters and sources. HARO provides publicity-hungry sources with hundreds of media opportunities each day. All you need to do is sign up, get your HAROs, and start pitching.
- 19. 15 Ways to Get Free Publicity Product placement. Have you ever seen your favorite products being used in movies or TV shows? Thats called product placement and you can get your product placed, too. Much like HARO, TV and movie producers look for certain products clothes, accessories, green items, food, bags, shoes, whatever, for their next story or project. All you need to do is pitch your product and cross your fingers.
- 20. Publicity is a powerful way to boost your business. And you dont have to be the family of a infamous trail attorney to get it.