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Fifth Space Does Systems Change, RSD4 Presentation
Seeding & Spreading Design Capacity
Case Study of Fifth Space
Systemic Design Symposium [RSD4]
1-3 Sept. - The Ban鍖 Center
@inwithforward #RSD4
Lisa Joy Trick
Senior Manager
Sarah Schulman
Director
Bobae Kim
Frontline Social Worker
Janey Roh
Senior Manager
Wendy Moore
Frontline Social Worker
Krista McGrath
Home Share Coordinator
Manuela Aguirre
PhD Fellow
5 organizations collaborating:
3 social service delivery agencies, 1 social entreprise & 1 design university
@inwithforward #RSD4
@inwithforward #RSD4
what unites us?
transforming social services
from safety nets into trampolines
CA
US
NL
UK
AU
HomelessSMS developed at TACSI (2010-2012)
developed at participle
(2008-2010)
CA
#disability
#homelessness
#youth
#addiction
#family
#domestic violence
HomelessSMS
A mixed track record:
@inwithforward #RSD4
@inwithforward #RSD4
@inwithforward #RSD4
But we didnt change
what the system did.
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@inwithforward #RSD4
Shifting the
feedback
professionals get
Shifting
human
resourcing,
procurement,
metrics, etc.
Shifting Fay兵s context
& conversations
@inwithforward #RSD4
What is the smallest increment of change that might
represent that we are changing in the right direction?
Ann Pendleton Jullian
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So we move here, to a social housing
complex, in a suburb of Burnaby. Lived
3 months. Blend of designers, social
scientists, secondies from agencies.
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the starter project was a way
to test the partnership
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The
underutilized
The
empty
pipe-
liners
The pleasers
The positive
deviants
The divers
early 20s
ethnographic research-by-design
Insider perspectives,
Generative approaches,
Operate in rich and multiple layers
Real life contexts.
(Birger Sevaldson 2010)
segmentationofpeople
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formal system
mark
service
deliverer
Has been going to the same day
program for 20 years.
Im tired of making spaghetti.
Id really like to learn to make a roast.
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formal system
mark
service
deliverer
informal system
Also feeling a bit stuck.
No source of new ideas.
Same thing day in, day out.
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formal system
service
deliverers
sta鍖
supervisor
mark
Spends his entire day with a
human resourcing puzzle.
How to sta鍖, how to stay
within budget.
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formal system
service
deliverers
service
organization
policy-makers
mark
Innovation Director of government
agency
Wants to reduce service
dependencies.
How to make change when
you fund the same way.
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formal system
service
deliverers
small business
owners
schools, cities,
community centers
passionate
individuals
service
organization
policy-makers
informal system
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small business
owners
schools, cities,
community centers
passionate
individuals
informal system
Kudoz
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testing tweaking, reshaping....
new tool
value
propositions
tools
interactions
roles
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@inwithforward #RSD4
formal system
service
deliverers
service
organization
policy-makers
@inwithforward #RSD4
video FS intro
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*Modeled on Google卒s 20% Time that aimed to empower employees to
use 1/5th of their FTE to work on projects (this is how Gmail got developed).
mechanics of 鍖fth space
20% FTE for 6 months
from 29 to 27 people
3 social service organizations
7 teams, 6 projects
2 projects moving forward
all interactions prototyped
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what has changed from February 2015?
@inwithforward #RSD4
early indicators
of change
12 new friendships catalyzed
5 small businesses o鍖ering jobs
12 hacks identi鍖ed
10 families asking for more
starting to create change
at the individual level
& informal system
small business
owners
schools, cities,
community centers
passionate
individuals
@inwithforward #RSD4
early indicators
of change
service
deliverers
service
organization
policy-makers
a network of support to draw
from in three social service
agencies and policymakers will
soon have a 3-day residency
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@inwithforward #RSD4
ripple e鍖ects among
some colleagues service
deliverers
service
organization
policy-makers
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when moving quickly & nimbly,
we卒ve inadvertently left people out
and created pockets of resistance
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CEOs mobilizing
resources in record time
service
deliverers
service
organization
policy-makers
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The experience of the Fifth Space
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recruitment
application
selection
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@inwithforward #RSD4
video FS wendy & sherri
self ethnos
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a 鍖at structure of
inter-agency &
inter-hierarchy
team collaboratin
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a safe space for
challenging assumptions
& being creative
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iteration #1 of 4
of research tools
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from concept
development
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to live
prototyping
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nTANDEM
55
Share on Air
WIRE
HIRE
6 projects were live prototyped
for 1.5 months - 2 moving forward
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prototyping in-tandem
24 participants / 2 events
#speedfriending #fiesta4living
12 sets of phone numbers exchanged
2 sets of long lost
friends reconnected
1 set considering
homeshare
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@inwithforward #RSD4
how do we scale?
@inwithforward #RSD4
S
ocial Se
rv
ice Providers inB
ritis
h Colu
m
bia
curation
coaching
curriculm
style
skills
space
sta鍖ng
strategy
structure
shared values
services
HR employment
鍖nance community
connections
providing
a backbone
infrastructure
@inwithforward #RSD4
S
ocial Se
rv
ice Providers inBr
itis
h Colu
m
bia
curation, coaching, curriculm, culture, collaboration
style
skills
space
sta鍖ng
strategy
structure
shared values
services
HR
鍖nance community
improvement
N
eighbo
rh
ood Center in Toro
nto
, Canad
a
style
skills
space
sta鍖ng
strategy
structure
shared values
services
HR
鍖nance community
improvement
M
ore soc
ial
service proviersi
nB
C, Cana
da
style
skills
space
sta鍖ng
strategy
structure
shared values
services
HR
鍖nance community
improvement
M
ore soc
ial
service providers
in
Toront
o
style
skills
space
sta鍖ng
strategy
structure
shared values
services
HR
鍖nance community
improvement
people living with
developmental disabilitites
people living
on the streets
people who are
long-term unemployed
people living in
women shelters
scaling in partnerships
@inwithforward #RSD4
3 things to remember
What: We are trying to prototype change for people at all levels of the social system.
How: Working from the ground-up to model new practices, live prototyping
and measuring what works, what doesnt, for whom and why.
Why? Too many top-down changemaking approaches have a huge disconnect
between what is designed and what is actually implemented and felt by
people on the ground. So we are working backwards: from people to
interactions to services - rather than from policy, to program to people.
*Ask us for a copy of Grounded Change
@inwithforward #RSD4
we are poking the system from within
by actively prototyping new possibilities
and scaling the 鍖fth space mindset
@inwithforward #RSD4
for videos & blog posts
www.鍖fthspace.ca

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Fifth Space Does Systems Change, RSD4 Presentation