More Related Content
What's hot (20)
Similar to YouTube Stars and Self-Branding in the Digital Age (20)
Recently uploaded (12)
YouTube Stars and Self-Branding in the Digital Age
- 1. Photo by fallentomato - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/27917559@N05 油 Created with Haiku Deck 油 Sanam Yar
- 2. Photo by JanneM - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/37921614@N00 油 Created with Haiku Deck 油 14 油
- 3. Photo by Jason A. Howie - Creative Commons Attribution License https://www.flickr.com/photos/40493340@N00 油 Created with Haiku Deck 油 7 油
- 4. Photo by thms.nl - Creative Commons Attribution License https://www.flickr.com/photos/81203773@N00 油 Created with Haiku Deck 油 13 油 13 油 13 油
- 5. Photo by Marcelo Acosta - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/28744960@N06 油 Created with Haiku Deck 油 12 油
- 6. Photo by Jason Pier in DC - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/73184641@N00 油 Created with Haiku Deck 油 1 油 1 油 3 油
- 7. Photo by Streamys - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/78823284@N06 油 Created with Haiku Deck 油 Famous YouTubers at a glance: 8 油
- 8. Photo by victoriapeckham - Creative Commons Attribution License https://www.flickr.com/photos/48266396@N00 油 Created with Haiku Deck 油 4 油
- 9. Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24614969@N04 油 Created with Haiku Deck 油 ADEPT SOCIAL MEDIA USAGE + STRONG SELF BRANDING = ALL SUCCESSFUL YOUTUBERS
- 10. Photo by JonoMueller - Creative Commons Attribution License https://www.flickr.com/photos/45939540@N05 油 Created with Haiku Deck 油 10 油
- 11. Photo by codenamecueball - Creative Commons Attribution License https://www.flickr.com/photos/25560255@N03 油 Created with Haiku Deck 油 LESSONS FROM YOUTUBERS ON SUCCESSFULLY NAVIGATING THE REPUTATION ECONOMY
- 12. 10 油
- 13. Photo by stevendepolo - Creative Commons Attribution License https://www.flickr.com/photos/10506540@N07 油 Created with Haiku Deck 油
- 14. Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 油 Created with Haiku Deck 油 7 油
- 16. Photo by HckySo - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/54191388@N00 油 Created with Haiku Deck 油 10 油
- 17. Photo by angermann - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/44124395142@N01 油 Created with Haiku Deck 油 5 油
- 19. Photo by kenteegardin - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/26373139@N08 油 Created with Haiku Deck 油 2 油
- 20. Photo by Chapendra - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/63614902@N00 油 Created with Haiku Deck 油 6 油
- 21. Photo by jared - Creative Commons Attribution License https://www.flickr.com/photos/35468148654@N01 油 Created with Haiku Deck 油
- 22. Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 油 Created with Haiku Deck 油 14 油
- 23. Photo by the tartanpodcast - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44457602@N00 油 Created with Haiku Deck 油
- 24. WORKS CITED 1. Ault, Susanne. "Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens ." Variety . 05 Aug 2014: n. page. Web. 8 Jun. 2015. <http://variety.com/2014/digital/news/survey-youtube-stars-more-popular-than-mainstream-celebs-among-u-s-teens-1201275245/>. 2. Bowles, Nellie. "Michelle Phan: From YouTube Star to $84 Million Startup Founder." Recode. Wordpress , 27 Oct 2014. Web. 8 Jun. 2015. <http:// recode.net/2014/10/27/michelle-phan-youtube-star-to-startup-founder/>. 3. Brodesser-Akner, Taffy. "Turning Microcelebrity Into a Big Business." New York Times. 19 Sept 2014: n. page. Web. 9 Jun. 2015. <http:// www.nytimes.com/2014/09/21/magazine/turning-microcelebrity-into-a-big-business.html?_r=0>. 4. Chamorro-Premuzic, Tomas. "The Future of You." Harvard Business Review . 01 Jan 2013: n. page. Web. 8 Jun. 2015. <https://hbr.org/2013/01/the- future-of-you/>. 5. Clark, Dorie. "Its Not a Job Search, Its a Permanent Campaign." Harvard Business Review . 28 March 2012: n. page. Web. 8 Jun. 2015. <https:// hbr.org/2012/03/its-not-a-job-search-its-a-p/>. 6. Friend, Tad. "Hollywood and Vine." New Yorker . 15 Dec 2014: n. page. Web. 10 Jun. 2015. <http://www.newyorker.com/magazine/2014/12/15/ hollywood-vine>. 7. Gallo, Amy. "Boost Your Career with Social Media: Tips for the Uninitiated." Harvard Business Review . 20 Dec 2011: n. page. Web. 8 Jun. 2015. <https://hbr.org/2011/12/boost-your-career-with-social.html> 8. Kessler, Sarah. "Inside Youtube's Fame Factory." Fast Company. n.d. n. page. Web. 8 Jun. 2015. <http://www.fastcompany.com/3033554/inside- youtubes-fame-factory>. 9. Rossen, Jeffrey. "The Web Means the End of Forgetting." New York Times . 21 Jul 2010: n. page. Web. 8 Jun. 2015. <http://www.nytimes.com/ 2010/07/25/magazine/25privacy-t2.html?pagewanted=all&_r=0>. 10. Schawbel, Dan. "The Reputation Economy is Coming - Are You Prepared?" Forbes. 28 Feb 2011: n. page. Web. 8 Jun. 2015. <http:// www.forbes.com/sites/danschawbel/2011/02/28/the-reputation-economy/>. 11. Silverman, Rachel E., and Lauren Weber. "The New R辿sum辿: It's 140 Characters; some Recruiters, Job Seekers Turn to Twitter, but Format is a Challenge; Six-Second Video Goes Viral." Wall Street Journal (Online) Apr 09 2013. ProQuest. Web. 9 June 2015 . 12. Spangler, Todd. "New Breed of Online Stars Rewrite the Rules of Fame." Variety . n.d. n. page. Web. 8 Jun. 2015. <http://variety.com/2014/digital/ news/shane-dawson-jenna-marbles-internet-fame-1201271428/>. 13. "Statistics." Youtube . N.p.. Web. 9 Jun 2015. <http://www.youtube.com/yt/press/statistics.html>. 14. Peters, Tom. "The Brand Called You." Fast Company. N.p.. Web. 8 Jun 2015. <http://www.fastcompany.com/28905/brand-called-you>. 油 油 油 油 油 油 油