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This document outlines a marketing plan for LinkedIn to target recent college graduates aged 19-25. The plan includes producing a YouTube series with high-profile guest speakers at a budget of $3.5 million. Social media like Facebook, Twitter, Pinterest and a blog would promote the series. A redesigned mobile app is also proposed to better connect and engage the target audience on LinkedIn. The goals are to increase total members by 20% and have 14 million members who are students or recent graduates.
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Final
- 2. Target Audience Primary target: college graduates from Community and University Colleges. Ages ranging from 19-25 years old.
- 3. Big Idea!!! How I got here from there Follow leaders. Get connected. Stay connected. Professional.
- 4. Budget YouTube production:$2,000 Guest speakers: $3 million (Each receive $500K) Social media staff:$75,000 Cost per click:$50,000 Google Adwords:$50,000 Mobile App:$250,000 Total costs roughly $3.5 million
- 5. Internet Marketing YouTube channel: Videos showing off the series topics. Facebook: Linked to YouTube videos. Twitter: #Success #LinkedIn #connecting Pinterest: Ideas on how to market LinkedIn page. Areas to up-sell. Blog: Guest speakers get another option to express the series.
- 6. Mobile Strategy Relaunching a new mobile app is costly but effective! Fresh look. Different layouts. Style what you want to see.
- 7. Mobile App Attractions CardMunch All phones Limit size
- 8. Ervin Magic Alan MulallyJohn Chambers Johnson Dwight Smith Ross Perot Nolan Archibald Tools and Tactics
- 9. Key Performance Indicators Increase the numbers of members by 20%. 200 million members 14 million being students or recent college graduates.
- 10. Summary Enhance our presence. College graduates are up and coming just like us.