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Final Assignment
- 1. 油 油 油 油 Nina Zovko Professor Klinkowstein Selected Business Article Facebook Shares Reach All-Time High http://www.bloomberg.com/news/2013-09-11/facebookshares-reach-all-time-high.html
- 2. 油 油 油 油 Nina Zovko Facebook app on a mobile device Professor Klinkowstein
- 3. 油 油 油 油 Nina Zovko Professor Klinkowstein Summary ≒ Wireless users grew 51% to 819 million in one quarter ≒ Shares grew 3.3% to $45.04 ≒ Growing demand for mobile-advertising products through smartphones
- 4. 油 油 油 油 Nina Zovko Professor Klinkowstein Social Circumstance ≒ Student Center cafeteria ≒ Students age 18-25 ≒ Using phones instead of eating/communicating
- 5. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Corner view of the Student Center Cafeteria
- 6. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Large view of the Student Center Cafeteria
- 7. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Delaney gazing at her phone and not eating
- 8. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Delaney looking at her Facebook app
- 9. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Delaney looking at her phone and not eating
- 10. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Diana taking a bite of food with her phone right next to her
- 11. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Diana leaving her food and looking at her phone
- 12. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Both Delaney and Diana looking at their phones
- 13. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Video of Delaney looking at her phone while not eating/ talking
- 14. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Observations Delaney Gilbride: ≒ Took one sip of her drink when her phone lit up with a notification ≒ After did not lift head or talk while she focused on her phone applications ≒ Scratched her neck in annoyance of something she was looking at
- 15. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Observations Diana Pedra: ≒ Slumped on the seat looking tired/sick with phone in hand ≒ Looked at her food and said Hello before checking her phone as if on command ≒ Silence as she fixed her glasses and searched through her phone
- 16. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Findings Delaney Gilbride: ≒ Claimed she didnt feel hungry when she was looking at her phone ≒ Didnt think to talk while on her phone ≒ Couldnt go one meal without checking on it
- 17. 油 油 油 油 Nina Zovko Professor Klinkowstein Ethnographic Research Findings Diana Pedra: ≒ Claimed she didnt notice me staring at her ≒ Used her phone when a notification popped up then used other applications ≒ Couldnt go one meal without using her phone
- 18. 油 油 油 油 Nina Zovko Diagonals_Visual Research Professor Klinkowstein
- 19. 油 油 油 油 Nina Zovko Arcs_Visual Research Professor Klinkowstein
- 20. 油 油 油 油 Nina Zovko Professor Klinkowstein Irregular Shapes_Visual Research
- 21. 油 油 油 油 Nina Zovko Grids_Visual Research Professor Klinkowstein
- 22. 油 油 油 油 Nina Zovko Professor Klinkowstein Monochromes_Visual Research
- 23. 油 油 油 油 Nina Zovko Neutrals_Visual Research Professor Klinkowstein
- 24. 油 油 油 油 Nina Zovko Highkey_Visual Research Professor Klinkowstein
- 25. 油 油 油 油 Nina Zovko Lowkey_Visual Research Professor Klinkowstein
- 26. 油 油 油 油 Nina Zovko Combinations Research Professor Klinkowstein
- 27. 油 油 油 油 Nina Zovko Professor Klinkowstein Black & White Combination Research
- 28. 油 油 油 油 Nina Zovko Professor Klinkowstein Desire/Need A new application that prevents people from accessing their phones, thus mitigating the likelihood of technology overdependence.
- 29. 油 油 油 油 Nina Zovko Professor Klinkowstein Proposal Electric Pal sends a shock to users whenever a phone detects a touch in order to use negative classical conditioning to slowly get users to concentrate. The shock urges the consumer to not instinctively use a smartphone during presentations, meetings, or lectures. The expected results from repeated use of the application should lead to more appropriate behavior.
- 30. 油 油 油 油 Nina Zovko Professor Klinkowstein
- 31. 油 油 油 油 Nina Zovko Professor Klinkowstein
- 32. 油 油 油 油 Nina Zovko Professor Klinkowstein
- 33. 油 油 油 油 Nina Zovko Professor Klinkowstein
- 34. 油 油 油 油 Nina Zovko Professor Klinkowstein
- 35. 油 油 油 油 Nina Zovko Diagram Elements 1. 2. 3. 4. Situations where app could be used Settings of the app Functions of the app Outcome of repeated use Professor Klinkowstein
- 36. 油 油 油 油 Nina Zovko Sketch #1 Professor Klinkowstein
- 37. 油 油 油 油 Nina Zovko Sketch #2 Professor Klinkowstein
- 38. 油 油 油 油 Nina Zovko Sketch #3 Professor Klinkowstein
- 39. 油 油 油 油 Nina Zovko Professor Klinkowstein Diagram Desire for concentration Negative classic conditioning teaches learned concentration Turn on app Electric Pal Recieve slight electric shock when phone is touched
- 40. 油 油 油 油 Nina Zovko Tagline Research 1. The King of Beers Budweiser 2. Have it Your Way Burger King 3. Because Youre Worth it L'Or辿al Professor Klinkowstein
- 41. 油 油 油 油 Nina Zovko Tagline Study Professor Klinkowstein