Final case study
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The document discusses a case study presented by Ronny Mu単oz about the car manufacturer Kimsoong. Kimsoong is facing intense competition and wants to hold onto existing customers by increasing loyalty. To do so, it needs to develop an accurate customer profile based on a survey where 40% responded. It then proposes promoting a program through discounts for existing customers, free services, expanding services at franchises, obtaining more customer information, and treating customers well.
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Final case study
- 1. Getting to Know You Case Study presented by Ronny Mu単oz
- 2. Agenda Background Problems Kimsoong Customer Profile How to Promote the Program Adding Ideas to the Programme
- 3. Background Company: Kimsoong. Activity: Car manufacturer. Base in: Korea, European headquarters near Paris. Structure: Retail franchises in most European countries. Tire and exhaust-fitting services Special Features: Reliability at low prices Basic model include many features that are usually extras Environment aware Social conscience Make donations to environmental groups Eco-car under development
- 4. Problems New strategy: Hold on existing customers Intense competition: consider new strategies to make bussines. Increase customer loyalty Develop accurate buyer profile. 40% questionnaires were responded
- 6. How to promote the program Discount to existing customers. Free service. More services on franchises. Getting more information. Treat with customer.
- 7. Adding Ideas to the programme 1. 2. 3. 4. Getting more information Discount to existing customers Free service More services on franchises 5. Treat with customer