Final Data Tariff - Zong Super 3G
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This document outlines the data tariff plans and pricing for a cellular provider. It includes: 1) Daily, weekly, and monthly data package options ranging in price from Rs. 4 to Rs. 650 with data volumes from 4MB to 4GB. 2) Add-on data packages from Rs. 10-20 that provide extra data volumes from 10-80MB to extend existing packages. 3) A free social media package with unlimited Facebook, WhatsApp, and Twitter access for 3 days. 4) Details on out-of-bundle rates, speed throttling, notification messages, and package resubscription options.
Final Data Tariff - Zong Super 3G
- 1. Data Tariff Final Pricing June 12th 2014
- 2. Data Tariff Final Pricing Data Packages Type Package Price Volume Validity Activation Daily Daily Mini Rs.4 4 MB 1 day SMS mini to 6464 Daily Basic Rs. 10 30 MB 1 day SMS db to 6464 Daily Premium Rs.20 80 MB 1 day SMS dp to 6464 Weekly Weekly Premium Rs.70 280 MB 7 days SMS weekly to 6464 Monthly Monthly Mini - 150 MB Rs.50 150 MB 30 days SMS m150mb to 6464 Monthly Basic - 500 MB Rs. 150 500 MB 30 days SMS m500mb to 6464 Monthly Premium - 1GB Rs.250 1 GB 30 days SMS m1gb to 6464 Monthly Premium - 2GB Rs.350 2 GB 30 days SMS m2gb to 6464 Monthly Premium - 4GB Rs.650 4 GB 30 days SMS m4gb to 6464 ADD Ons Validity Add On Price Vol FREE Activation As per the validity of the data package Basic Add On Rs.10 30 MB 10 MB SMS ba to 6464 Premium Add On Rs.20 80 MB 10 MB SMS pa 6464 Social Package Package Vol Price Validity Activation Method Social Pack (Unlimited Facebook, Whatsapp & Twitter) FREE* FREE* 3 day SMS Social to 6464 Note: Add Ons & Out-of-bundle rate are applicable to all packages Default Packages Package Price Default Volume Rs.10/MB Default Time (at 128 kbps speed) Rs.0.25/minute Out-of-Bundle rate Out-of-Bundle Rate Validity Rs.1/MB As per the validity of the data package Activation You can also dial *6464# for tariff activation menu Or visit www.zongsuper3G.com *Limited Time Offer Data Usage Check Dial *102#
- 3. Business Rules Feature Business Rules What is an Add On? Add Ons are small volume increments that can be purchased to enjoy seamless 3G experience. Customers would be recommended to buy Add Ons when they reach 80% and 100% of their bundle utilization. What is Out-of-Bundle Rate? If a user does not purchase an Add On after reaching volume cap of his data bundle, he/she will be charged an out-of- bundle rate of Rs.1/MB instead of Default rate of Rs.10/MB. The validity of this out-of-bundle rate will be the same as validity of base package. What is Speed Down-throttling? After reaching volume cap of a bundle, the users mobile internet speed will be decreased to 2G speeds (256 kbps) to protect him/her from consuming too much data at 3G speeds and receiving a bill shock. The normal 3G speeds will be resumed once the user buys an Add On or upgrades to a higher bundle. When will Notification Messages be sent? For Daily bundles, usage notification messages would be sent at: 80% utilization only. For Weekly & Monthly bundles, usage notification messages would be sent at: 20%, 50%, 80% & 100% utilization How many times a bundle can be Re-subscribed? After reaching volume cap, all packages can be re-subscribed multiple times within the validity period The Daily Packages cannot be resubscribed multiple times in a day. How will Auto-Renewal happen? All packages will be auto-renewed (automatic resubscription of package). After 4 days of low balance, customer will be unsubscribed When will the Default Package be charged? If a user has not subscribed to any bundle, default rate of Rs.10/MB will be charged. After 1 MB of consumption, subscribers would be down-throttled to 256 kbps for customer protection. 3G speeds will be resumed once he/she subscribes to a bundle
- 4. Thank You!
Editor's Notes
- #3: Add a column of validity Take out Hourly & Mini from the bundle table and present them separately as special offers Explain business rules in brochure/website etc (distinction for OOB rate validity till expiry of base package) Increase prices by playing with volume (about 25-30%) Minimum ARPMB = 0.25. LBC offers for 2G only cities (30 cities) 2G speed = should be less than 2 mbps (current configuration). Specify the slide Down-throttled 2G speed after reaching FUP. Default speed of Rs.15/MB Migrate Daily first. Share migration plan with Sher Nabi. Change of keywords for activation. USSD strings for all tariffs Dongle Make product paper for Dongle/Wingle Notifications on weekly & monthly = 25%, 50%, 75% 100% Include data notification requirements in it. Make all tariff available for dongles too in addition to dongle tariff in itself. Make addendum for sign off.