The document outlines a customer discovery path for Morgans Hotel Group that includes their website, presence on social media platforms like Facebook, Twitter and YouTube, digital marketing efforts on platforms like Google, Pinterest and TripAdvisor, and a mobile application for booking and viewing Instagram posts. It notes that Morgans Hotel Group has a strong online business presence across multiple digital channels for customer engagement.
2. Customer Discovery Path List
Website
Social media (facebook, twitter¡)
Digital marketing
Mobile
3. Digital Points for customer engagement
MORGANS HOTEL GROUP
Facebook
Google
Twitter
Tumblr
Youtube
Pinterest
Instragrame
Newsletter
4. Customer Discovery Path List
MORGAN
Website
Social media (facebook, twitter, youtube¡)
Digital marketing (google, Pinterest, Tumblr, TripAdvisor reviews ¡)
Mobile application (booking, instagram¡)
? This group is really creative and present in term of
Online Business.