Vodafone zoozoo
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The document discusses Vodafone ZooZoo, a cartoon character used to promote Vodafone's value-added services (VAS) in India. It analyzes the segmentation, targeting, and positioning of ZooZoo ads toward urban common people. A SWOT analysis finds strengths in ZooZoo's media penetration and depiction, but weaknesses in its undermining of the Vodafone brand and problems for rural users. Opportunities exist in advertising through ZooZoo during the IPL season, while threats include losing visibility in marketing wars and high costs. ZooZoo was used in 30 ads promoting VAS like roaming and messaging. It won an award from PETA for advertising.
Vodafone zoozoo
- 1. Vodafone ZooZoo Presented by: Presented to: Prof. Angshuman Paul 1 Vasu Mahajan Saksham Soni Abhay Singh Abhishek Anand
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- 3. ZooZoo 3
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- 6. STP Analysis Segmentation The urban Common man Urban vs. Rural people Targeting People who would use VAS The urban Common man 6
- 7. Positioning Uniqueness and attractiveness VAS offered by Vodafone 7
- 8. SWOT Analysis STRENGTH Penetration in media as well as social networking sites WEAKNESS Depiction in the form of a cartoon character Undermining effect on brand Vodafone Problem faced by rural population Wide media coverage 8
- 9. CONTINUED.. THREAT OPPORTUNITY Advertising through zoozoos Ads getting lost in marketing war Cost benefit Good TRPs for IPL season 2 9
- 10. ADVERTISING 30 different advertisements to promote their VAS Magic Box Stock Alerts International Roaming Bhakti Saagar Busy Message 10
- 11. AWARD Won Glitterbox Award from PETA 11
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