ݺߣ

ݺߣShare a Scribd company logo

Final pres

•
•
Doreen Shaffer
Doreen Shaffer

The document outlines plans for Ericsson Response to communicate about its work internally and externally. Internally, it proposes developing an online game for Ericsson's 87,000 employees to raise awareness of Ericsson Response. Externally, it suggests creating a Facebook application to simulate the work of aid workers and share information about Ericsson Response partners. It also includes plans for a video and events to celebrate the 10th anniversary of Ericsson Response's partnership with OCHA.

1 of 84
Download to read offline
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona HELLO, WE ARE
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona         BRIEF   Increase the external knowledge   about Ericsson Response trough   social media tools         Communication   Kit         INCREASE KNOWLEDGE   ABOUT ERICSSON   RESPONSE       Increase the internal knowledge about Ericsson Response using existing channels 10th Anniversary of the partnership between OCHA & ER
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona OTHER NGO’S FRONTLINE SMS INVENEO INTRAHEALTH By leveraging basic tools Inveneo is a non-profit IntraHealth dedicated to already available to most social enterprise whose working with developing NGOs — computers mission is to connect countries to improve their and mobile phones and empower rural and public health capabilities. FrontlineSMS enables underserved communities instantaneous two-way in the developing IntraHealth is launching communication on a large world with information a partnership with Hope scale. and communications Phones and Medic technologies (ICTs). Mobile to provide mobile Offers to download a phones to African program, contact mobile Inveneo deliver highly health workers who phone and send a sustainable and affordable offer maternal and child message. ICT solutions for health services, including organizations that provide obstetric consultations, vital services - education, safe deliveries, family healthcare, economic planning, and malaria development. and HIV prevention and treatment.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona CONCEPT WE connect CONSTRUCT RESPONd
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona VIDEO
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona DEVELOPMENT & PRODUCTION STAGES 1. 2. 3. • Ideas and Brainstorming. • Writing scripts. • Look and feel development. • Development of primary ideas. • Final storyboard. • Recording of voice over. • Writing synopsis and sketching. • Looks and feel. • Animation.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SYNOPSIS & SKETCHING
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SCRIPT & STORYBOARD
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SCRIPT & STORYBOARD
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SCRIPT & STORYBOARD
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SCRIPT & STORYBOARD
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOOKS & FEEL
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOOKS & FEEL
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOOKS & FEEL
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOOKS & FEEL
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona VOICE REFERENCE Voice Reference VOICE OVER ACTOR PROFILE
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona ANIMATION
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FINAL VIDEO
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona INTERNAL COMMUNICATION
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona Ericsson asked us to develop a “Content Mix” for Ericsson Response to launch in september-december 2011 internally (87000 employees) OBJECTIVES TARGET 1. To spread the work of Ericsson Response -87.000 employees of Ericsson. to all Ericsson’s employees. 2. To create an emotional link between Ericsson’s employees with Ericsson Response.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona BASICS WHAT? WHY? WHEN? WHO? HOW? Internal Social Corporate To let employess know Three times per year. Profile Ericsson worker: · Opportunities and Responsability Project. what is Ericsson Response · 87.000 people self-realization · 39 years old on average To stablish a link between · Cultural diversity · Recognize their the company and its social · 140 countries accomplishments work with the employees ·Make employeers feel committed to the company. Make them feel connected to Ericsson Response
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona CONCEPT “WE RESPOND, ERICSSON RESPONSE” In order to stablish a link between the employees and Ericsson Response, we propose to make “ac- tions” three times per year. In this way, Ericsson Response will develop a pro- cess in which the information will be given in a ef- fective, unexpected and joyfull way.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona REFERENCES FUN THEORY: Fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona INFO ON WHAT THE SECRET THE BOARD SOUND? DONOR To use the informative There is a sound the worker To create a game in which board of Ericsson to put cannot recognize. A spoon. the workers must answer posters with volunteers ex- A laugh. He or she cannot correctly to 10 questions periences know why he o she is lis- and help a “secret donor” We catch the attention of tening to it. At the end it is help other people. workers in a normal day revealed that thanks to ER By creating the profile of with nice and new infor- work X ammount of people volunteers the other work- mation they are not really can eat or laugh. ers can analize what are expecting. To play with the Again we are playing wth the conditions and skills “sudden”news. the mistery and the senses. needed.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona #1 FIRST ACTION: online game To develop an online game that will be send to the employees via internal network. The game will follow the format of: Question, 4 answers which can be answered on 30 seconds. The idea is to illustrate the experience and skills Ericsson Response volunteers have got on the fields. The questions will be develop by the volunteers. In this way, the user will learn and fiund out real facts. The game will be launch on September 2011.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona REFERENCES FOR THE GAME Who wants to be a millionaire: An international reference of a cultural and infor- mative game. Objects from classic movies: A game in which images are related to a correct answer (in this case the name of the movie)
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona BASICS OF THE GAME
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona WORKFLOW
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona TYPOGRAPHIC DETAILS
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona EXTERNAL COMMUNICATION
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona OBJECTIVES FB APP • Spread knowledge about Ericsson Why a Facebook Application? Response and it’s partners among the general public • Potential (60 million active users) • Serve as a link between the general • Low cost of development. public and W communication channels of Ericsson Response • Worldwide accesibility • Raise Ericsson Response presence on social media.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE IDEA We Connect Simulate the actions of an aid worker when they arrive to a disaster site and find their help efforts limited due to the lack telecommunication. The aid worker (User ) must call it’s partner Ericsson Response to establish telecommunications among the aid workers. The applicaton will also share data about the helpo given by Ericsson Response partners in the disaster site.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona REFERENCE Playspent.org It’s a game simulating the the life of a person living with very low income. The goal is to make it till the end of the month, by making decisions about how to spend your money.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FLOWCHART ADD Application Disaster Representation Main Site - Scenario 1 Click on Phone Facts about Website - New tab Phone Input Field the disaster hover on Icons Get phone number aftermath Get the right Post in Wall - Invite Wrong Number Right Number number message to the app Hover Icons Main Site - Scenario 2 Ericsson Response Links to other ER links Partners Facts about ER partners efforts in the disaster site
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FEEL & LOOK
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FEEL & LOOK
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FEEL & LOOK
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOGO & NAME We Connect With the logo and the name we stick to the main concept “WE CONSTRUCT, WE CONNECT, WE RESPONSE” by focusing in the “WE CONNECT” since the application relates to this title in the following ways: • The action of connecting the aid workers between each other to make teir work more effective in the application. • The fact that facebook is a social network ,makes an application designed for it, a way to reach out and share information to other people, therefore Connecting them somehow through a concept or topic.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE PRODUCT
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona COMMUNICATION
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona PROMOTION • The application can be spread by the Ericsson Response Volunteers and workers in facebook. • Linking from other Ericsson sites • Linking between the other Ericsson Response communication channels, such as the internal game, the event minisite, or the video description. • Through Ericsson response partners post in their facebook pages. • Facebook ads and other convetional on- line advertising channels
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FACEBOOK ADVERTISING On Facebook commercial advertisement can be posted where everyone can see it, raising the the awareness of any given website ,facebook page, appplication, etc. Although these service is not for free, it can be choosed to pay the minimum per day (around 1€), of course meaning that the ad will be shown less times than the others which cost more.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona ERICSSON RESPONSE & OCHA ANNIVERSARY
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona Y E A R S C O L L A B O R AT I N G !
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona WORKFLOW Call for the loved ones Internal eMail Objectives Recording INTRO Concept EVENT Message for the Viral video COMMUNICATION Facebook Profile Microsite volunteers Press Release
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona INTRODUCTION
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona OBJECTIVES • To celebrate the 10 years of partnership within ERICSSON RESPONSE and OCHA. • ERICSSON RESPONSE: let to know that the company has partnership with consolidate NGOs. • OCHA: show that the organitzation is working with a private partner.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona CONCEPT & INSPIRATION • Lack of communication in times of disaster
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona EVENT
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona OBJECTIVES TARGETS • Direct contact of a volunteer with the • ER people of the street. • OCHA internal • WPF/UNICEF and others partners • To reflect the labor that these • SECONDARY TARGET AUDIENCE: BARCELONA volunteers are doing. CITIZENS • Involvement with the labor of the • Others NGOs volunteers • OCHA partners • Bloggers in the area • To transmit or to generate nearness • Ericsson customers and motivation to the volunteers.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE ACTION THE ACTION Groups will be distributed on Groups will beof the city of on strategic points distributed Barcelona. strategic points of the city of Barcelona. A series of questions will be A series of questions will be realized: realized: “If there was a catastrophe in Barcelona with who would you like "to contact?” a catastrophe in If there was Barcelona with whom would you like to contact? " media “How will you do it if the were broken?” " ¿how will you do it if the media were broken? "
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE ACTION THE ACTION Will be explained to them the labor that OCHA and ERICSSON the Will be explained to them RESPONSE are carry out in labor that OCHA and case of catastrophe. ERICSSON RESPONSE are carry out in case of Making clear in addition, catastrophe. that they are celebrating ten years of partnership. Making clear in addition, that they are celebrating ten years of partnership.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THEACTION THE ACTION We will offer him a call of 30” We will o er him a call of 30 " in order that they could call the person that theythey could call in order that wish. the person that they wish. Once the call is finish... Once the call is finish …
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE ACTION THE ACTION We will offer them the opportunity to record a message we will o er them the At last of congratulation to opportunity to of OCHA all the volunteers record a and ERICCSSON RESPONSE. message of congratulation to all the volunteers of OCHA and ERICCSSON RESPONSE.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE ACTION THE ACTION Finally, we will provided a Finally, we will provide a card tocard with the direction them to them with the ofdirection of the microsite. the microsite. Where they will be able to find to find Where they will be able more information about OCHA more information about and about ERICSSON RESPONSE and, in addition, about recordings OCHA and all the ERICSSON ofRESPONSE and, in addition, spirit and support. all the recordings of spirit and support.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOCATION GROUP #1: UNIVERSIDAD UPC - 9:00am to 11:30am UNIVERSIDAD POMPEU FABRA - 12:00am to 1:30pm MARIA CRISTINA - 3:00pm to 5:30pm GROUP #2: MERCADO SAGRADA FAMILIA - 9:00pm to 11:30pm MERCADO BOQUERIA - 12:00pm to 1:30pm PASEO DE GRACIA - 3:00pm to 5:30pm
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona EACH GROUP HAS: We will give a card to each participant with the microsite created for the event, where they will reach all the messages and link them to their social media profiles and share them with their friends.
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona RESOURCES EACH GROUP HAS: • 1 person giving infomation • 1 person with telephone • 1 camera • 1 vest per person • 1 cap per person Diets • 1 camera per group (+battery replacement) • 1 microphone per group • 2 phones per group • 1 mobile for Internal communication Flyers with Information about the microsite Dis- placements Merchandising item (gift)
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona COMMUNICATION
DATE June 2nd, 2011 PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona INTERNAL EXTERNAL - Send an email to the 2761 E/// Send a press realse to specific medias. employers working in Spain informing about the anniversary Send an email to the others NGO: and the next event make it in • The United Nations Barcelona. • World Food Program (WFP)channels - Link to the other • The United Nations Children’s Fund (UNICEF) • Red Cross/ Red Crescent Movement EXTERNAL • Swedish Rescue Service Agency • Send a press realse to specific medias. - MSB • Save the Children Sweden - Send an email to the others NGO: -  The United Nations INTERNAL -  World Food Program (WFP) -  The United Nations Children s Fund Send an e-mail to Ericsson Response and OCHA (UNICEF) employers informing about the anniversary, the - guerrilla action in Barcelona and the OCHA Red Cross/ Red Crescent Movement -  December event. Service Agency – MSB Swedish Rescue -  Save the Children Sweden
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona DATE June 2nd, 2011 FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE ACTIONS: ACTIONS: • Welcome Landing Page • Link to the specific event site Page - Welcome Landing • As a information point - Link to the specific event site • Create an open event - As a information point - Create an open event
DATE June 2nd, 2011 PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
DATE June 2nd, 2011 PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona TIMELINE
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona 11.21.2011 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Search providers Elaboration of the layout proposal Layout approval by OCHA&ER Stamping Volunteers kit preparation Graphic proposal (flyer) Flyers approval by OCHA&ER Flyers printing Volunteers recruitment Selection of the volunteers Training Arrival of the technical material Elaboration of the 'story' proposal Story' approval by OCHA&ER Recording of the Video Edition of the video Video launch to OCHA&ER Final editing Video Video approval by OCHA&ER Elaboration of the FB layout proposal FB layout approval Implementation of FB proposal Elaboration of the microsite proposal Microsite proposal approval Implementation of microsite proposal e-mail proposal (internal: OCHA&ER) e-mail proposal approval by OCHA&ER Press Release Elaboration Press Release Content Approval
PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THANK YOU FOR YOUR ATTENTION!

More Related Content

Final pres

  • 1. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona HELLO, WE ARE
  • 2. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona         BRIEF   Increase the external knowledge   about Ericsson Response trough   social media tools         Communication   Kit         INCREASE KNOWLEDGE   ABOUT ERICSSON   RESPONSE       Increase the internal knowledge about Ericsson Response using existing channels 10th Anniversary of the partnership between OCHA & ER
  • 3. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona OTHER NGO’S FRONTLINE SMS INVENEO INTRAHEALTH By leveraging basic tools Inveneo is a non-profit IntraHealth dedicated to already available to most social enterprise whose working with developing NGOs — computers mission is to connect countries to improve their and mobile phones and empower rural and public health capabilities. FrontlineSMS enables underserved communities instantaneous two-way in the developing IntraHealth is launching communication on a large world with information a partnership with Hope scale. and communications Phones and Medic technologies (ICTs). Mobile to provide mobile Offers to download a phones to African program, contact mobile Inveneo deliver highly health workers who phone and send a sustainable and affordable offer maternal and child message. ICT solutions for health services, including organizations that provide obstetric consultations, vital services - education, safe deliveries, family healthcare, economic planning, and malaria development. and HIV prevention and treatment.
  • 4. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona CONCEPT WE connect CONSTRUCT RESPONd
  • 5. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona VIDEO
  • 6. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona DEVELOPMENT & PRODUCTION STAGES 1. 2. 3. • Ideas and Brainstorming. • Writing scripts. • Look and feel development. • Development of primary ideas. • Final storyboard. • Recording of voice over. • Writing synopsis and sketching. • Looks and feel. • Animation.
  • 7. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SYNOPSIS & SKETCHING
  • 8. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SCRIPT & STORYBOARD
  • 9. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SCRIPT & STORYBOARD
  • 10. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SCRIPT & STORYBOARD
  • 11. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona SCRIPT & STORYBOARD
  • 12. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOOKS & FEEL
  • 13. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOOKS & FEEL
  • 14. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOOKS & FEEL
  • 15. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOOKS & FEEL
  • 16. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona VOICE REFERENCE Voice Reference VOICE OVER ACTOR PROFILE
  • 17. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona ANIMATION
  • 18. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FINAL VIDEO
  • 19. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona INTERNAL COMMUNICATION
  • 20. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona Ericsson asked us to develop a “Content Mix” for Ericsson Response to launch in september-december 2011 internally (87000 employees) OBJECTIVES TARGET 1. To spread the work of Ericsson Response -87.000 employees of Ericsson. to all Ericsson’s employees. 2. To create an emotional link between Ericsson’s employees with Ericsson Response.
  • 21. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona BASICS WHAT? WHY? WHEN? WHO? HOW? Internal Social Corporate To let employess know Three times per year. Profile Ericsson worker: · Opportunities and Responsability Project. what is Ericsson Response · 87.000 people self-realization · 39 years old on average To stablish a link between · Cultural diversity · Recognize their the company and its social · 140 countries accomplishments work with the employees ·Make employeers feel committed to the company. Make them feel connected to Ericsson Response
  • 22. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona CONCEPT “WE RESPOND, ERICSSON RESPONSE” In order to stablish a link between the employees and Ericsson Response, we propose to make “ac- tions” three times per year. In this way, Ericsson Response will develop a pro- cess in which the information will be given in a ef- fective, unexpected and joyfull way.
  • 23. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona REFERENCES FUN THEORY: Fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
  • 24. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona INFO ON WHAT THE SECRET THE BOARD SOUND? DONOR To use the informative There is a sound the worker To create a game in which board of Ericsson to put cannot recognize. A spoon. the workers must answer posters with volunteers ex- A laugh. He or she cannot correctly to 10 questions periences know why he o she is lis- and help a “secret donor” We catch the attention of tening to it. At the end it is help other people. workers in a normal day revealed that thanks to ER By creating the profile of with nice and new infor- work X ammount of people volunteers the other work- mation they are not really can eat or laugh. ers can analize what are expecting. To play with the Again we are playing wth the conditions and skills “sudden”news. the mistery and the senses. needed.
  • 25. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona #1 FIRST ACTION: online game To develop an online game that will be send to the employees via internal network. The game will follow the format of: Question, 4 answers which can be answered on 30 seconds. The idea is to illustrate the experience and skills Ericsson Response volunteers have got on the fields. The questions will be develop by the volunteers. In this way, the user will learn and fiund out real facts. The game will be launch on September 2011.
  • 26. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona REFERENCES FOR THE GAME Who wants to be a millionaire: An international reference of a cultural and infor- mative game. Objects from classic movies: A game in which images are related to a correct answer (in this case the name of the movie)
  • 27. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona BASICS OF THE GAME
  • 28. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona WORKFLOW
  • 29. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 30. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 31. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 32. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 33. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 34. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 35. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 36. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 37. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 38. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 39. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 40. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona TYPOGRAPHIC DETAILS
  • 41. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 42. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 43. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 44. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 45. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona EXTERNAL COMMUNICATION
  • 46. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona OBJECTIVES FB APP • Spread knowledge about Ericsson Why a Facebook Application? Response and it’s partners among the general public • Potential (60 million active users) • Serve as a link between the general • Low cost of development. public and W communication channels of Ericsson Response • Worldwide accesibility • Raise Ericsson Response presence on social media.
  • 47. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE IDEA We Connect Simulate the actions of an aid worker when they arrive to a disaster site and find their help efforts limited due to the lack telecommunication. The aid worker (User ) must call it’s partner Ericsson Response to establish telecommunications among the aid workers. The applicaton will also share data about the helpo given by Ericsson Response partners in the disaster site.
  • 48. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona REFERENCE Playspent.org It’s a game simulating the the life of a person living with very low income. The goal is to make it till the end of the month, by making decisions about how to spend your money.
  • 49. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FLOWCHART ADD Application Disaster Representation Main Site - Scenario 1 Click on Phone Facts about Website - New tab Phone Input Field the disaster hover on Icons Get phone number aftermath Get the right Post in Wall - Invite Wrong Number Right Number number message to the app Hover Icons Main Site - Scenario 2 Ericsson Response Links to other ER links Partners Facts about ER partners efforts in the disaster site
  • 50. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FEEL & LOOK
  • 51. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FEEL & LOOK
  • 52. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FEEL & LOOK
  • 53. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOGO & NAME We Connect With the logo and the name we stick to the main concept “WE CONSTRUCT, WE CONNECT, WE RESPONSE” by focusing in the “WE CONNECT” since the application relates to this title in the following ways: • The action of connecting the aid workers between each other to make teir work more effective in the application. • The fact that facebook is a social network ,makes an application designed for it, a way to reach out and share information to other people, therefore Connecting them somehow through a concept or topic.
  • 54. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE PRODUCT
  • 55. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona COMMUNICATION
  • 56. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona PROMOTION • The application can be spread by the Ericsson Response Volunteers and workers in facebook. • Linking from other Ericsson sites • Linking between the other Ericsson Response communication channels, such as the internal game, the event minisite, or the video description. • Through Ericsson response partners post in their facebook pages. • Facebook ads and other convetional on- line advertising channels
  • 57. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona FACEBOOK ADVERTISING On Facebook commercial advertisement can be posted where everyone can see it, raising the the awareness of any given website ,facebook page, appplication, etc. Although these service is not for free, it can be choosed to pay the minimum per day (around 1€), of course meaning that the ad will be shown less times than the others which cost more.
  • 58. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona ERICSSON RESPONSE & OCHA ANNIVERSARY
  • 59. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona Y E A R S C O L L A B O R AT I N G !
  • 60. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona WORKFLOW Call for the loved ones Internal eMail Objectives Recording INTRO Concept EVENT Message for the Viral video COMMUNICATION Facebook Profile Microsite volunteers Press Release
  • 61. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona INTRODUCTION
  • 62. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona OBJECTIVES • To celebrate the 10 years of partnership within ERICSSON RESPONSE and OCHA. • ERICSSON RESPONSE: let to know that the company has partnership with consolidate NGOs. • OCHA: show that the organitzation is working with a private partner.
  • 63. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona CONCEPT & INSPIRATION • Lack of communication in times of disaster
  • 64. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona EVENT
  • 65. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona OBJECTIVES TARGETS • Direct contact of a volunteer with the • ER people of the street. • OCHA internal • WPF/UNICEF and others partners • To reflect the labor that these • SECONDARY TARGET AUDIENCE: BARCELONA volunteers are doing. CITIZENS • Involvement with the labor of the • Others NGOs volunteers • OCHA partners • Bloggers in the area • To transmit or to generate nearness • Ericsson customers and motivation to the volunteers.
  • 66. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE ACTION THE ACTION Groups will be distributed on Groups will beof the city of on strategic points distributed Barcelona. strategic points of the city of Barcelona. A series of questions will be A series of questions will be realized: realized: “If there was a catastrophe in Barcelona with who would you like "to contact?” a catastrophe in If there was Barcelona with whom would you like to contact? " media “How will you do it if the were broken?” " ¿how will you do it if the media were broken? "
  • 67. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE ACTION THE ACTION Will be explained to them the labor that OCHA and ERICSSON the Will be explained to them RESPONSE are carry out in labor that OCHA and case of catastrophe. ERICSSON RESPONSE are carry out in case of Making clear in addition, catastrophe. that they are celebrating ten years of partnership. Making clear in addition, that they are celebrating ten years of partnership.
  • 68. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THEACTION THE ACTION We will offer him a call of 30” We will o er him a call of 30 " in order that they could call the person that theythey could call in order that wish. the person that they wish. Once the call is finish... Once the call is finish …
  • 69. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE ACTION THE ACTION We will offer them the opportunity to record a message we will o er them the At last of congratulation to opportunity to of OCHA all the volunteers record a and ERICCSSON RESPONSE. message of congratulation to all the volunteers of OCHA and ERICCSSON RESPONSE.
  • 70. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE ACTION THE ACTION Finally, we will provided a Finally, we will provide a card tocard with the direction them to them with the ofdirection of the microsite. the microsite. Where they will be able to find to find Where they will be able more information about OCHA more information about and about ERICSSON RESPONSE and, in addition, about recordings OCHA and all the ERICSSON ofRESPONSE and, in addition, spirit and support. all the recordings of spirit and support.
  • 71. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona LOCATION GROUP #1: UNIVERSIDAD UPC - 9:00am to 11:30am UNIVERSIDAD POMPEU FABRA - 12:00am to 1:30pm MARIA CRISTINA - 3:00pm to 5:30pm GROUP #2: MERCADO SAGRADA FAMILIA - 9:00pm to 11:30pm MERCADO BOQUERIA - 12:00pm to 1:30pm PASEO DE GRACIA - 3:00pm to 5:30pm
  • 72. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona EACH GROUP HAS: We will give a card to each participant with the microsite created for the event, where they will reach all the messages and link them to their social media profiles and share them with their friends.
  • 73. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 74. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona RESOURCES EACH GROUP HAS: • 1 person giving infomation • 1 person with telephone • 1 camera • 1 vest per person • 1 cap per person Diets • 1 camera per group (+battery replacement) • 1 microphone per group • 2 phones per group • 1 mobile for Internal communication Flyers with Information about the microsite Dis- placements Merchandising item (gift)
  • 75. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona COMMUNICATION
  • 76. DATE June 2nd, 2011 PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona INTERNAL EXTERNAL - Send an email to the 2761 E/// Send a press realse to specific medias. employers working in Spain informing about the anniversary Send an email to the others NGO: and the next event make it in • The United Nations Barcelona. • World Food Program (WFP)channels - Link to the other • The United Nations Children’s Fund (UNICEF) • Red Cross/ Red Crescent Movement EXTERNAL • Swedish Rescue Service Agency • Send a press realse to specific medias. - MSB • Save the Children Sweden - Send an email to the others NGO: -  The United Nations INTERNAL -  World Food Program (WFP) -  The United Nations Children s Fund Send an e-mail to Ericsson Response and OCHA (UNICEF) employers informing about the anniversary, the - guerrilla action in Barcelona and the OCHA Red Cross/ Red Crescent Movement -  December event. Service Agency – MSB Swedish Rescue -  Save the Children Sweden
  • 77. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 78. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 79. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona DATE June 2nd, 2011 FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE ACTIONS: ACTIONS: • Welcome Landing Page • Link to the specific event site Page - Welcome Landing • As a information point - Link to the specific event site • Create an open event - As a information point - Create an open event
  • 80. DATE June 2nd, 2011 PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 81. DATE June 2nd, 2011 PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona
  • 82. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona TIMELINE
  • 83. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona 11.21.2011 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Search providers Elaboration of the layout proposal Layout approval by OCHA&ER Stamping Volunteers kit preparation Graphic proposal (flyer) Flyers approval by OCHA&ER Flyers printing Volunteers recruitment Selection of the volunteers Training Arrival of the technical material Elaboration of the 'story' proposal Story' approval by OCHA&ER Recording of the Video Edition of the video Video launch to OCHA&ER Final editing Video Video approval by OCHA&ER Elaboration of the FB layout proposal FB layout approval Implementation of FB proposal Elaboration of the microsite proposal Microsite proposal approval Implementation of microsite proposal e-mail proposal (internal: OCHA&ER) e-mail proposal approval by OCHA&ER Press Release Elaboration Press Release Content Approval
  • 84. PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THANK YOU FOR YOUR ATTENTION!