Final presentation
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This document outlines Gatorade's marketing strategy called "Tweet 2 TV" which aims to associate Gatorade with athletes and sports through a Twitter competition where fans vote on athlete matchups to be featured in a televised event. The strategy would use Twitter promotion, Google AdWords, and a one-hour television special at an estimated total budget of $1,640,000.
Final presentation
- 1. Gatorade Presentation Strategy By: Jonathan Varjabedian S
- 2. Gatorade is . . .
- 4. Tools and Tactics Twitter Promotion/ Public Relations Google AdWords Television
- 5. Big Tweet 2 TV Event Idea Competition between major athletes 3 competitions Public chooses the athletes Half hour televised event
- 7. Big Ultimate Goal Have Athletes, sports fan, and active individuals associate Gatorade with their favorite athlete /sport. Use Twitter to get people directly involved with the campaign and put a positive mindset behind the Gatorade brand
- 8. Performance Indicators What is Twitter talking about? Gatorade sales amongst target audience Google AdWords Clicks and traffic
- 9. BUDGET Marketing Agency: $20,000 Maintenance of marketing: $60,000 Google AdWords: $360,000 Twitter Promotion Tool: $120,000 6 Athletes for 1 Hour: $40,000 x 6 = $240,000 Television 1 hour spot: $500,000 Venue for event: $700,000 Total: $1,640,000
- 10. Summary Tweet 2 TV Twitter Target all active individuals