Final presentation_Claire
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The Detroit Red Wings aim to increase their fanbase and revenue through a new digital strategy. They will use social media platforms like Instagram and Twitter to promote the team, new stadium, players and stats over the next year. The $1 million budget will be used across various channels, with largest portions going to YouTube, their website and Instagram. The Red Wings hope to sell out games, increase merchandise sales by 20% and engage more fans online through this integrated campaign to build excitement around the team and new arena.
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This collection showcases the social media posts and marketing materials created to promote the Bonita 2022.1 software release. Highlighting new features and improvements, these campaigns were designed to engage the developer community and customers through clear, compelling visuals and messaging. The materials include promotional graphics, announcements, and content tailored for platforms like LinkedIn, Twitter, and Facebook to maximize reach and user awareness of Bonitas latest innovations.Beyond Backlinks How Quality Blogger Outreach Builds Brand Equity
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Discover how quality blogger outreach goes beyond link building to shape brand equity. This approach builds trust, enhances brand perception, and drives authentic engagement through credible voices. Learn how strategic partnerships with niche bloggers can elevate your brands reputation, visibility, and long-term value in todays content-driven digital landscape.Bulk SMS Solutions for Business Growth Mishtel Services
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Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.The Power of Compound Creativity - Consistency drives business outcomes
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How to unleash the power of consistent creativity and other tools for brand establishment, RoI and sales.
Consistency drives business outcomes for UK and US brands, can is drive the same for Indian brands?
Are Indian ad agencies unable to bring consistency to the game?
Also, if you keep your agency and fire your CMO, you gain more as the agencies chances of bringing freshness is higher than someone focussed solely on keeping their job!!!ANewswire vs Marketwired_ Which Platform Serves Tech Startups Better
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Compare two press release distribution platforms to discover which delivers superior value and features for tech startups building their market presence.
When it comes to tech startup communications, choosing the right press release distribution platform can make the difference between burning through precious funding versus building cost-effective brand awareness that drives growth. The gap between platforms designed for enterprise budgets and those optimized for startup needs determines whether your communications investment accelerates or hinders your company's trajectory. But with distribution services offering vastly different pricing models and feature sets, how do you identify genuine startup-friendly value?
2025 Ultimate On-Page SEO Checklist to Rank #1 on Google.pdf
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The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...KHM Anwar
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National advertising campaigns with big budgets can reach many platforms quicker than local ones.
However, local marketing is flexible. If a parade takes place or there is a sudden storm, franchise owners can change their messages fast.
In contrast, national strategies move slowly. Any last-minute changes require days or even weeks of meetings and bureaucracy. This lag can result in lost money and attention.
Neighborhood ads have engagement rates around 20% higher than national ads. This is due to their smaller target audience.
Faster feedback on what works and what does not is loved by investors.
Understanding local markets helps national brands grow. Good data show when, where, and why actions need to be taken.
Studying consumers at the zip-code level uncovers spending habits that spreadsheets miss. Retailers with such insights make successful product launches and establish deep roots.
Payday Promotions Appeal-National Brand Strategies
Demographic profiles of the target groups guide messaging. Flashy payday promotions appeal to young professionals in cities, while big discounts entice multiple generations in suburbs on lawn equipment.
So stores have to know how to cater to peoples shopping habits.
A shop near a late-night supermarket might want a speedier delivery, but one close to a subway could use click-and-collect services. Its crucial to pay attention to these variations.
Products Based on Local Demand-National Brand Strategies
According to surveys conducted, 73% of shoppers feel more comfortable with stores that offer products based on local demand, so tracking transformative trends can aid retailers in making the necessary modifications.
This entails being aware of:
Weekends with fairs held in the district,
Hot summer days that increase ice cream sales,
Fluctuations in job opportunities,
Opening new outlets and
Local tastes regarding music, food, and languages spoken.How To Create PR Content That Journalists Actually Use
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For communications professionals, creating PR content that journalists actually use has become increasingly challenging. With newsrooms shrinking and journalists facing mounting pressure to produce more content with fewer resources, PR materials that don't immediately demonstrate value are quickly discarded.
Most PR content fails because it prioritizes company messaging over journalistic needs. According to the 2025 Cision Media Survey, journalists report that 78% of PR materials they receive lack the essential elements required for story development.
Here's how to create PR content that journalists will actually use.
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Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
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Ad
Final presentation_Claire
- 1. Detroit Red Wings Digital Strategy By: Rachel Claire
- 2. Introduction/Target Audience We want our digital strategy to raise awareness and help the Red Wings gain even MORE fans The Red Wings are considered to be a Rookie team. A new and bright future is ahead, though. With new players, fans, and a soon to be new arena there is a lot to look forward to. Main Target Audience: Hockey fans in general, all over the country and in Michigan
- 3. THE BIG IDEA We will be using Instagram and Twitter to give fans updates on the new stadium as well as players and stats. We will also reach out to local companies to help us team up and advertise the Red Wings in the Metro Detroit Area. The social media will get the big idea out more virally, though.
- 4. KPI-Timeline All of this will take course over a year and is broken up into three month quarters. Q1- Social Media Presence Q2- Ticket Sales and Merchandise focus Q3- The new arena and social media impact Q4- Wrap-up of campaign and how we are going to keep it going year by year
- 5. Expected Goals of KPI Increase attendance of games at Joe Louis to be sold out Increase merchandise sales by 20% Immediate start to our campaign Use of Instagram, Twitter, Facebook and YouTube to promote the new arena and get fans hooked and excited for its unveiling
- 6. Tools & Tactics Instagram Twitter YouTube Blogs All of these social media platforms will be utilized to their full extent
- 7. Budget Our budget for this digital strategy Red Wings campaign is $1 million This will be our budget for a full year and we will not waste a cent on something we do not think will boost sales and online traffic
- 8. Budget Breakdown YouTube: Approximately $400,000 Twitter: $100,000 Existing NHL organization website: $200,000 Instagram: $150,000 Local advertisements: $75,000 The rest of the budget will be used in case of emergency.
- 9. Expected Outcomes Huge revenue increase for the Red Wings in ticket sales, merchandise sales and the like. A larger and growing fan base More traffic to every social media platform we are using regularly More followers on Instagram and Twitter A functioning campaign that will be of use for years to come.
- 10. Wrap-up Thank you for listening to my digital strategy! Questions? Comments?