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The document proposes a social media campaign to increase market share for Orangina soft drink in Singapore and Malaysia among 18-24 year olds. The campaign is called "Seize the Zest" and involves two tiers - a game app to engage existing Facebook fans over one year, and a mocktail/cocktail recipe contest run over three months with key opinion leaders as judges. The game app aims to increase fan engagement and social metrics by 20% while the contest seeks earned media coverage and sales. The campaign aims to position Orangina as having a Mediterranean heritage using its unique pulp and benefits over competitor Minute Maid Pulpy.
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Presentation for the course on open innovation (christened as MBA654) at IIT Kanpur. We presented a case study on innocent drinks from its early days to eventual buyout. One of my best presentations so far. :)Pepsico
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This document summarizes information about PepsiCo, including its mission to be a leading consumer products company focused on convenient foods and beverages. It discusses PepsiCo's history dating back to 1898 and lists some of its popular brands such as Pepsi, Lay's, Cheetos, and Gatorade. The document also describes PepsiCo's global marketing strategies, the importance of gift packs during festive seasons in India, and concludes with a SWOT analysis of the company's strengths, weaknesses, opportunities, and threats.Introduction to Social Media (Week 3)
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際際滷s for the short course Introduction to Social Media at Queensland University of Technology, by Axel Bruns and Linda Elen Olsen.Ilyan.com portfolio
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The document provides examples of integrated marketing campaigns and social media strategies. One campaign used surveys and tailored messaging on Facebook to introduce a new line of pans. Another campaign engaged potential customers through a celebrity event on social media and then retargeted the audience for sales. A third campaign achieved a "top of mind" brand status through a user-generated content campaign and precision retargeting on Google and Facebook.Recently uploaded (20)
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University's presentation for personal branding class, to be developed further in the future.Birth Flowers for the Month of March: Daffodil & Jonquil
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Discover the Birth Flowers for the Month of MarchDaffodil and Jonquil. These vibrant blooms symbolize renewal, joy, and new beginnings. Learn their meanings and the perfect occasions to gift them. Explore stunning floral arrangements at Flora2000 and send fresh flowers worldwide!
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Securiport油Gambia is a civil aviation and intelligent immigration solutions provider founded in 2001. The company was created to address security needs unique to todays age of advanced technology and security threats. Proof Strategies CanTrust Index 2025 Report
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The Proof Strategies CanTrust Index, now in its ninth year, is a leading source of research and insights on trust in Canada. We report a distinctly Canadian story. Societies, democracies and economies cannot function without trust.
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"Exploring Funding Opportunities for Construction Projects in Crete" is a concise guide designed to help businesses and investors navigate the available financial support for construction and development projects in Crete. It highlights key funding programs, incentives, and application processes, ensuring you stay informed about opportunities to boost your projects growth.
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Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...Ignite Capital
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Tran Quoc Bao: Shaping Vietnam's Healthcare Future and Elevating Global Medical Tourism
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Overview: Carried forward from the Licensing for Car and Home Parts I&II document discusses the financial performance, licensing, and innovative engineering of glass cars and home applications with glass and steel combined at the granular level of topology. This document Franchise and Licenses Parts 1&II discusses licensing, franchise costs, and the development of glass homes and vehicles through innovative engineering, with extensive reporting and analysis.Heather Unruh .
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As a Nantucket-based artist, Heather loves to create original copper designs that reflect what makes Nantucket unforgettable. From the shape of our beautiful island to the treasures found on her sandy shores and in her surrounding waters, Heather finds herself constantly wandering in awe and excited to express what she has just seen.
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Experience the ultimate blend of freedom and convenience with the TopMate ES35 Powered Mobility Scooter! This sleek, 3-wheel foldable electric trike is designed for adults who want a smooth, reliable ride for commuting and travel. With its lightweight frame, removable 36V 7.8AH battery, and reverse function, navigating through city streets or exploring new places has never been easier. The key switch adds extra security, while the comfortable seat ensures a relaxing journey every time. Whether you're heading to work or enjoying a leisurely ride, the TopMate ES35 is your perfect travel companion!Final presentation_test
- 2. THE BRIEF Objective: To increase the share of voice on social media space in Singapore and Malaysia for Orangina Target audience: 18-24 years old
- 3. THE PRODUCT Background Created in 1935 by a Spanish pharmacist and firstly launched in Algeria, Orangina is now owned by the Suntory Holdings (Japan). Despite, several changes in management, Orangina has not lost its Mediterranean heritage and maintains a consistent branding worldwide. In Singapore, it is distributed by Glory Food Products at major supermarkets sold at $XX. It is not distributed in Malaysia. What makes it special? No less than 12% citrus fruit juice with 2% pulp and zest plus light bubbles No added colours or artificial flavourings. Unique consumption behaviour - Shake your Orangina to mix the tasty zest, pulp and juice. Online presence Global: Website, and Youtube channel, Localised: Facebook
- 5. THE DIRECT COMPETITOR Background Minute Maid was created in 1945 in the US and has been manufactured and distributed by The Coca Cola Company since 1960. In Singapore and Malaysia, Minute Maid Pulpy was launched in 2010. It it is available at major supermarkets, retailing at $XX What makes it special? Naturally refreshing with real fruit juice and real orange pulp Core flavour is orange, but available in Tropicana. Available in other variants elsewhere e.g. reduced calories, no pulp Online presence Global: Website, Youtube channel, Facebook
- 7. LANDSCAPE ANALYSIS - WEB INTEREST
- 8. LANDSCAPE ANALYSIS WEB TRAFFIC
- 13. THE STRATEGY Campaign Idea: Seize the zest Objective: Aims to increase Oranginas share of voice on social media space in Singapore Target audience: 18-24 years old Duration: 1 year Approach: 1) Participation via contest 2) Engagement via Game App Desired results: - Increase in Facebook fan numbers and activities by 20% - Increase in Social Media Scoreboard in all areas i.e. strength, passion, reach and sentiment within a year by 20% - Increase in earned coverage and sales figures
- 14. THE APPROACH Seize the Zest is a two tier campaign: Engagement via Game App (one year) capitalising on its Facebook page fans Introduce a new game app whereby every player is an Orangina bottle, and their objective is to harvest enough orange to go up the ladder in the Orangina-world. Everyone starts off as a orange picker and the highest level is the French courtesan. There are 10 levels to unlock and each level gets them to move up no only the ranking but also items for them to personalise each Orange e.g. classic, glamour, chic or funk. Tapping into its Mediterranean heritage, the game is also done in dual language as such each level also unlocks the level of French proficiency.
- 15. THE APPROACH Seize the Zest is a two tier campaign: Participation via Mocktail and Cocktail recipe contest (3 mths) Identify key opinion leaders among the bartender community e.g. Vince Ang, Lawrence Lee and Alvin Wong to be judges for the Seize the Zest contest. Invite blogger(s) as well as bartenders and mixologist to the media event, unveiling the contest mechanics and the judges. This will be posted in Facebook and hyped-up in blogger community. The finalist will be selected based on recipe voting on Facebook and the finals selection by the judges in a live event. This event will be open to the public with
- 16. THE INFLUENCER RECOMMENDATION Blogger: Leslie Tay (aka ieatishootipost) Blog, Twitter, Facebook, Forum Cubestat Klout
- 18. THANK YOU