Sun Chips Presentation
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This document discusses SunChips and their sustainability efforts. It outlines SunChips leadership including President Derek Kasper and notes the company was founded in 1932. It highlights SunChips' mission to do good through supporting farmers and sustainability initiatives. The document also describes SunChips' compostable bags and explores a partnership between SunChips and Target Field to promote their green products and bags.
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- 1. Sun Chips: The green chips Featuring: Need Identification
- 3. Sam Ross Vice President of Sales 3rd year at position Intern to start
- 4. Brennan Benson Vice President of Marketing 3rd year at position Previously worked at PepsiCo
- 5. Derek Kasper President of SunChips 4th year at position Started in Sales, worked up
- 6. Company Background $12 billion business unit Started in 1932 with C.E. Doolin San Antonio Merger in 1961 with H.W. Lay & Company 1991 SunChips are introduced Help take 59% of industry We believe in Equal opportunity Limit impact on our environment
- 7. Mission: Its simple. Its the belief that we can all benefit from doing good. From supporting local farmers, to investing in sustainability efforts, to going the extra mile to use the highest quality ingredients, we think the small steps we take today can make a big difference tomorrow.
- 8. Product Multi-Grain snack Alternative to other chips Great taste! Flavors
- 9. Features Compostable bag Low Salt Healthy Snack
- 10. Commonalities: LEED Certification Target Field Silver Delaware North Sportservice Gold SunChips - Gold
- 11. Target Field Going Green Recycling Buildings Water Recycling Broken Bat Promotion
- 12. Sun Chips Going Green Both our Productions Facilities and Products Bag 33% renewable materials Compost in 14 weeks Decreased size / same amount of product
- 13. Why Baseball and SunChips? Variety of Flavors Green Product Recognizable Brand
- 15. Need Identification Selling Process Third of eight steps Find out what the consumer wants/needs Find where they are now and get them to where they want to be Ask them questions Leave open ended
- 16. Question Types Situational Questions Problem Discovery Questions Problem Impact Questions Solution Value Questions Confirmatory Questions
- 17. How we used it (this) Customer: Target Field/Minnesota Twins Product/Idea: Sun Chips Reasoning: Healthier product, greener bags Why us: Target Field is one of greenest ball parks Choosing us will just add to this
- 19. Works Cited "Compostable Packaging." SunChips.com. SunChips. Web. 02 Sept. 2011. <http://www.sunchips.com/healthier_planet.shtml?s=content_compostable_packaging >. "Environmental Management." Www.delawarenorth.com. Delaware North Companies. Web. 02 Sept. 2011. <http://delawarenorth.com/Value-Environmental- Management.aspx>. "Go Twins, Go Green." Minnesota.twins.mlb.com. The Official Site of The Minnesota Twins. Web. 02 Sept. 2011. <http://minnesota.twins.mlb.com/min/community/go_green.jsp>. GreenerBuildings Staff. "The Twins' Target Field Scores as a Green Building All-Star." Green Business News, Resources, and Sustainability Career Tools | Business | GreenBiz.com. 9 Apr. 2010. Web. 03 Sept. 2011. <http://www.greenbiz.com/news/2010/04/09/twins-target-field-scores-green-building- all-star>. "Healthier Planet - How Small Steps Make A Difference." SunChips.com. SunChips. Web. 02 Sept. 2011. <http://www.sunchips.com/healthier_planet.shtml>. "Solar Energy and Energy Conservation for Sustainability in Our Environment." Fritolay.com. Frito-Lay. Web. 03 Sept. 2011. <http://www.fritolay.com/our- planet/snacks-made-with-the-help-of-the-sun.html>. "Target Field Green Facts." FOXSportsNorth.com. Fox Sports North, 29 July 2010. Web. 02 Sept. 2011. <http://www.foxsportsnorth.com/07/29/10/Target-Field-Green- Facts/landing.html?blockID=279731>.