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FINAL PROJECT

Saurabh Kabra
Saurabh Kabra

Saddacampus is an online platform that provides services like food delivery, laundry, and book rental specifically to college students aged 18-25 years. It aims to create customized services and comfort for college needs. Its target market is the over 1 million college students in India. Specifically, it focuses on students in hostels or remote colleges lacking basic services. Saddacampus' goal is to become a trusted brand for college students and establish service outlets on campuses to provide convenient food and hangout spaces while delivering its core services like affordable and reliable food delivery, laundry, and book rentals.

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SADDACAMP US
We are an online platform for providing services like food delivery, laundry, book rental for college students. We work towards an aim of creating curating college comfort
SITUATIONAL ANALYSIS
COMPANYS OVERVIEW In India one of the biggest consumer market for any online service portal is college going students of age 18-23 years , so we came up with the concept why not make a platform catering specifically to these students in terms of any service that they need in their college campus like Food delivery , Laundry , Book rental etc.
MARKET OVERVIEW Our potential market is around 1 million college students in India . Because they(college students) are our only priority market so all our services will be designed specifically to every college student needs. For example some P college has an issue of some Q service needed for them so we are ready to provide them.
TARGET CUSTOMERS OUR TARGET CUSTOMER IS A COLLEGE STUDENT OF AGE 18-25 YEARS WHO LIVES IN COLLEGE HOSTEL AND NEEDS DAY TO DAY DIFFERENT SERVICES .Also one of even more specific target market are the students of colleges which are situated far from main townships and can thus lack some of the basic services so delivering services to them will be our main goal.
GOAL
What we want to develop is not just an online portal but a brand that every college student trusts .Our main target is to establish outlets of saddacampus in the colleges which turn out into cool hangout zones for the students and also provide services like all night food services etc. Our target for the first financial year is making sales worth 50 Lakh rupees which is very achievable considering a college having 5000 students from which even if on any particular day we can make 100 students order through us an average sale of Rs200 then 500*200*365 = 3,65,00,000 accounting for all the uncertainities orders worth Rs. 1,00,00,000 are very possible .
STRATEGY
TARGET MARKET
CUSTOMER PROFILE Our target customer profile is a college going student of the age group 18-25 who stays in a hostel and needs help in terms of day to day services like Food delivery , Laundry and book rental in his college campus and at nominal rates .
Collabrators RESTAURANTS in a 3 mile radius of college .And which are the favourite destinations for ordering foods in college campus. OTHER SERVICE PROVIDERS which can provide services like laundry or book rental to the college students at nominal rates and that too in a good quality .
COMPANY The company will not provide services of its own in the initial period however it act as a link between the service providers and the college students.
COMPETITORS Foodpanda and likes for food delivery although they are not yet into colleges. For laundry a lot of platforms have emerged in India like washut, wassupondemand etc. For Book rental no yet platform for college course books rental.
CONTEXT HOW WE EARN Our business model is to charge seller a share anything from 2% to 30% for every sell that he makes through our site. An average order for a student ordering food online is 200Rs. from which a share of 10% comes to us as revenue which is Rs.20 Considering the expenses superficially we make around 10 Rs per order
VALUE PROPOSITION
FOR CUSTOMERS A service provider which treats them with the utmost care and designs services and offers made specifically in mind their needs.
FOR COLLABORATORS For the collaborators SADDACAMPUS provides a direct entry into a market of atleast 5000 students from one college and also the service provider need not worry about how to market itself there because it will all be taken care by SADDACAMPUS
COMPANY VALUE Every college has one or other service that is very poorly delivered in it which can be easily resolved. For example the mess food is one of such service and the students tend to order on call or go to nearby restaurants every other day. These students are our target customers who already pay a good sum. Similar is the case with book rental and laundry .
TACTICS
PRODUCTS SADDACAMPUS will provide services that the college student need in their college campus like Food delivery , Laundry , Book rental etc
Service Our services will be available as per the needs of the students and will all be available on click of a button . Our tech team has ensured that you can order for any service within 30 seconds with our mobile app and decent internet connection.
CreatingCuratingCollegeComfort
At Saddacampus we will ensure that the prices at which the services are provided to the students are lower than the market prices. For example the prices of food items will always be lower then the Menu prices at the hotel and infact a lot of additional discounts will be provided.
INCENTIVES Since we will be provide a wide range of services many discounts and additional incentives will be provided all the time as college students are the most responsive to these incentives . Incentives can be like order for more than 500 and get additional 10% off and get a OLA
COMMUNICATION COMMUNICATION WILL BE DONE EFFECTIVELY THROUGH : Text Messages Bulk E-mails Social MEDIA MARKETING CHAI SUTTA POINT MARKETING
IMPLEMENTATION
Organisational Structure & PROCESS Orders service Communicate To Service Provider Delivers The SERVICE
SCHEDULE In the next 3 - 6 months : Strengthen our monopoly in food delivery service in one college and launch all the services . In the next 12 18 months or 24 months :Start our services in other colleges within the state and which are nearby . In the next 5 years : To expand the service spectrum and get a reach in colleges all over India .
THANK YOU
These slides are created by Saurabh Kabra(ISM Dhanbad) during an internship under the guidance of Prof. Sameer Mathur (www.IIMintern.com)

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FINAL PROJECT

  • 2. We are an online platform for providing services like food delivery, laundry, book rental for college students. We work towards an aim of creating curating college comfort
  • 4. COMPANYS OVERVIEW In India one of the biggest consumer market for any online service portal is college going students of age 18-23 years , so we came up with the concept why not make a platform catering specifically to these students in terms of any service that they need in their college campus like Food delivery , Laundry , Book rental etc.
  • 5. MARKET OVERVIEW Our potential market is around 1 million college students in India . Because they(college students) are our only priority market so all our services will be designed specifically to every college student needs. For example some P college has an issue of some Q service needed for them so we are ready to provide them.
  • 6. TARGET CUSTOMERS OUR TARGET CUSTOMER IS A COLLEGE STUDENT OF AGE 18-25 YEARS WHO LIVES IN COLLEGE HOSTEL AND NEEDS DAY TO DAY DIFFERENT SERVICES .Also one of even more specific target market are the students of colleges which are situated far from main townships and can thus lack some of the basic services so delivering services to them will be our main goal.
  • 8. What we want to develop is not just an online portal but a brand that every college student trusts .Our main target is to establish outlets of saddacampus in the colleges which turn out into cool hangout zones for the students and also provide services like all night food services etc. Our target for the first financial year is making sales worth 50 Lakh rupees which is very achievable considering a college having 5000 students from which even if on any particular day we can make 100 students order through us an average sale of Rs200 then 500*200*365 = 3,65,00,000 accounting for all the uncertainities orders worth Rs. 1,00,00,000 are very possible .
  • 11. CUSTOMER PROFILE Our target customer profile is a college going student of the age group 18-25 who stays in a hostel and needs help in terms of day to day services like Food delivery , Laundry and book rental in his college campus and at nominal rates .
  • 12. Collabrators RESTAURANTS in a 3 mile radius of college .And which are the favourite destinations for ordering foods in college campus. OTHER SERVICE PROVIDERS which can provide services like laundry or book rental to the college students at nominal rates and that too in a good quality .
  • 13. COMPANY The company will not provide services of its own in the initial period however it act as a link between the service providers and the college students.
  • 14. COMPETITORS Foodpanda and likes for food delivery although they are not yet into colleges. For laundry a lot of platforms have emerged in India like washut, wassupondemand etc. For Book rental no yet platform for college course books rental.
  • 15. CONTEXT HOW WE EARN Our business model is to charge seller a share anything from 2% to 30% for every sell that he makes through our site. An average order for a student ordering food online is 200Rs. from which a share of 10% comes to us as revenue which is Rs.20 Considering the expenses superficially we make around 10 Rs per order
  • 17. FOR CUSTOMERS A service provider which treats them with the utmost care and designs services and offers made specifically in mind their needs.
  • 18. FOR COLLABORATORS For the collaborators SADDACAMPUS provides a direct entry into a market of atleast 5000 students from one college and also the service provider need not worry about how to market itself there because it will all be taken care by SADDACAMPUS
  • 19. COMPANY VALUE Every college has one or other service that is very poorly delivered in it which can be easily resolved. For example the mess food is one of such service and the students tend to order on call or go to nearby restaurants every other day. These students are our target customers who already pay a good sum. Similar is the case with book rental and laundry .
  • 21. PRODUCTS SADDACAMPUS will provide services that the college student need in their college campus like Food delivery , Laundry , Book rental etc
  • 22. Service Our services will be available as per the needs of the students and will all be available on click of a button . Our tech team has ensured that you can order for any service within 30 seconds with our mobile app and decent internet connection.
  • 24. At Saddacampus we will ensure that the prices at which the services are provided to the students are lower than the market prices. For example the prices of food items will always be lower then the Menu prices at the hotel and infact a lot of additional discounts will be provided.
  • 25. INCENTIVES Since we will be provide a wide range of services many discounts and additional incentives will be provided all the time as college students are the most responsive to these incentives . Incentives can be like order for more than 500 and get additional 10% off and get a OLA
  • 26. COMMUNICATION COMMUNICATION WILL BE DONE EFFECTIVELY THROUGH : Text Messages Bulk E-mails Social MEDIA MARKETING CHAI SUTTA POINT MARKETING
  • 28. Organisational Structure & PROCESS Orders service Communicate To Service Provider Delivers The SERVICE
  • 29. SCHEDULE In the next 3 - 6 months : Strengthen our monopoly in food delivery service in one college and launch all the services . In the next 12 18 months or 24 months :Start our services in other colleges within the state and which are nearby . In the next 5 years : To expand the service spectrum and get a reach in colleges all over India .
  • 31. These slides are created by Saurabh Kabra(ISM Dhanbad) during an internship under the guidance of Prof. Sameer Mathur (www.IIMintern.com)
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