This document outlines the steps for conducting market research on a new product or service idea. It involves brainstorming an idea, writing a 250-350 word product description with details like features and target audience. A questionnaire with at least 10 different question types should then be written and conducted with 50 respondents to gather feedback. Finally, the results should be analyzed in a 400-450 word report with graphs and tables, and presented in a PowerPoint. The goal is to research audience interest and gather insights to inform the potential product or service.
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Final project unit market research 3ºe4
1. 1. Brainstorm product or service (it doesn’t have to
be linked to the university)
- E.g. a banana-flavoured Nutella
2. Product description(250-350 words):
- Features, USP
- Target audience
- Distribution channels
- -etc.
3. Transition: explain why you need to
conduct research and what your aims are.
4.Questionnaire writing
- A minimum of 10 questions using all
types mentioned in the course book
5.Carry out the questionnaire:
- 50 respondents at least
6.Presentand analyse the results through a
400/450-wordreport + graphs and tables.
7.Prepare a power-point presentationof all
the above
