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The document provides an overview of Amul's promotional scheme for its ice cream products. It discusses Amul's plans to expand ice cream production capacity and sales. Key points include increasing annual ice cream sales to Rs. 250 crores, launching new ice cream products, and focusing on availability through small retailers to drive impulse purchases. The goal is to clock annual ice cream sales of 34 million litres through an emphasis on value and availability.SIP report-amul(gcmmf) beat restructuring of distribution network channel
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The project report focuses on the restructuring of the distribution network channel for the Gujarat Co-operative Milk Marketing Federation Limited (GCMMF), emphasizing Amul's innovative supply chain management as a key to its success in India's dairy industry. It discusses the historical context, operational strategies, and managerial insights that have allowed Amul to thrive in an emerging economy, thereby becoming the world's largest milk producer. The collaboration between producers and the establishment of a cooperative framework have been crucial in developing a resilient market model that addresses both supplier and consumer needs.report Amul
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The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.Project report. amul
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This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.Project report-on-amul
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This document is a summer training report submitted by a student to Saurashtra University in India. The report details the student's summer training project at the Gujarat Co-operative Milk Marketing Federation (Amul), focusing on marketing strategies for Amul chocolates.
The student conducted primary research in the towns of Mahesana, Patan, Palanpur, and Deesa to study Amul's existing chocolate market share and identify ways to increase sales. Major findings include low brand awareness for Amul chocolates and a preference for quality and availability among consumers. The student suggests improving regular supply and transportation of chocolates, addressing retailer and consumer complaints, and using films to promote Amul chocolate qualityReverse logistocs
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