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The Way of The City Biker

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Michelle Carpenter
Michelle Carpenter

Brief deck detailing a scalable project to promote safe bike-riding in the city of Boston through social media and viral videos.

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The Way of The City Biker
A simple, scalable, social project by Ben, Michelle, Aaron & Taylor (Team Bike Team) adfji
We saw a problem. a A big one.
?? Bike commuting is great for you, Boston, and the environment. ?? Urban biking is cheap, fun, and totally accessible. adfji
?? City cycling is vilified as dangerous ¨C and rightly so. ?? But with better education, more potential bikers could be empowered to bike in the city for travel, exercise, and recreation. adfji
We saw an opportunity. d A big one!
?? We wanted to create a web series that informally educates current and potential urban bikers with a realistic biking manifesto. ?? This series aims to empower people to feel safe and comfortable with city biking -- bikers, drivers, and pedestrians alike. adfji
?? The series promotes safe city biking behavior and encourages the community to share their own stories. ?? Builds a community of passionate cyclists to drive the cause. ?? Utilizes social media to connect and inspire bikers of all abilities. adfji
So we got to it. q Yes we did!
?? We filmed, produced, and edited six short videos, each detailing a integral facet of city biking. ¨C? Know Thyself ¨C? Know Thy Enemy ¨C? Know Thy Streets ¨C? Don¡¯t be a Douche ¨C? Prepare to Meet thy God adfji
We started the conversation. j Oh, yes we did!
YouTube ?? Know Thyself ?? Know Thy Enemies ?? Know Thy Streets ?? Don¡¯t be a Douche ?? Prepare to Meet Thy God adfji
Twitter adfji
Springpad adfji
Facebook adfji
Reaching out to influencers ?? Boston Biker ?? Mass Bike ?? City of Boston ?? Back Bay Bicycles ?? Ferris Wheels Bike Shop ?? Bikes Not Bombs ?? Bike Safe Boston ?? Hipster Bikes ?? The City of Boston adfji
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More Related Content

The Way of The City Biker

  • 2. A simple, scalable, social project by Ben, Michelle, Aaron & Taylor (Team Bike Team) adfji
  • 3. We saw a problem. a A big one.
  • 4. ?? Bike commuting is great for you, Boston, and the environment. ?? Urban biking is cheap, fun, and totally accessible. adfji
  • 5. ?? City cycling is vilified as dangerous ¨C and rightly so. ?? But with better education, more potential bikers could be empowered to bike in the city for travel, exercise, and recreation. adfji
  • 6. We saw an opportunity. d A big one!
  • 7. ?? We wanted to create a web series that informally educates current and potential urban bikers with a realistic biking manifesto. ?? This series aims to empower people to feel safe and comfortable with city biking -- bikers, drivers, and pedestrians alike. adfji
  • 8. ?? The series promotes safe city biking behavior and encourages the community to share their own stories. ?? Builds a community of passionate cyclists to drive the cause. ?? Utilizes social media to connect and inspire bikers of all abilities. adfji
  • 9. So we got to it. q Yes we did!
  • 10. ?? We filmed, produced, and edited six short videos, each detailing a integral facet of city biking. ¨C? Know Thyself ¨C? Know Thy Enemy ¨C? Know Thy Streets ¨C? Don¡¯t be a Douche ¨C? Prepare to Meet thy God adfji
  • 11. We started the conversation. j Oh, yes we did!
  • 12. YouTube ?? Know Thyself ?? Know Thy Enemies ?? Know Thy Streets ?? Don¡¯t be a Douche ?? Prepare to Meet Thy God adfji
  • 16. Reaching out to influencers ?? Boston Biker ?? Mass Bike ?? City of Boston ?? Back Bay Bicycles ?? Ferris Wheels Bike Shop ?? Bikes Not Bombs ?? Bike Safe Boston ?? Hipster Bikes ?? The City of Boston adfji