Final Xretail
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This document discusses challenges facing retailers like traffic issues, competition, and higher costs, and how retailers can react through new channels like ecommerce, mobile commerce, and social commerce. It promotes a cross-channel retail strategy that integrates existing channels for a unified customer experience and inventory visibility across channels. A case study shows how a game retailer implemented an online, mobile, and Facebook store solution to increase sales by 130% and retention by 160%.
Final Xretail
- 1. Customer Engagement & Retention REDEFINED
- 3. Retailers Face challenges today Traffic issues Competition Security issues Faster pace of life Parking issues Higher Rental Costs Need to Lower Costs Customers Loyalty Challenges Parking Issues
- 4. How Retailers can react to challenges Faster pace of life Customers Loyalty Challenges New Touch-points Mobile Commerce Social Commerce Personalisation Loyalty Programs Increase Customer Reach Customer Engagement Customer Retention
- 5. Higher Rental Costs Need to Lower Costs How Retailers can react to challenges Competition eCommerce Social Marketing Lower Costs Increase Competitiveness Marketing & Communication
- 6. Traffic issues Parking Issues How Retailers can react to challenges New outlets eCommerce Mobile Commerce Social Commerce Increase exposure Better Location Selection Customer Engagement
- 7. Customer Bombarding Strategy Call Center Kiosks Online Store Facebook Store Mobile Store Smart TV Store Kinect Store
- 9. Existing Channels Only Support Isolated Processes Price Offers & Discounts Orders Data
- 10. Cross Channel enabling Cross Channel inventory visibility, order management, reports, loyalty, etc Min. Resources, Min. Training, Min. Operation, Unified Reports, Unified Customer Experience
- 11. Products Catalog Inventory Details Customers Details Orders Customer history Payment options (gift cards, etc.) Discounts - Offers Loyalty points Integration Points
- 13. WHY
- 16. Advanced Reporting - Order Management
- 19. Case Study
- 20. Game Valley Game Valley is the biggest game retailer in the middle east with over 14 outlets in Cairo only. Market Egypt Industry Games Challenge User experience, Marketing, Promotion, unified shopping experience, and creating more retailing channels Solution Online Store, Mobile Store, and Facebook Store Game Valley created a unified multi-channel retailing platform that captures the unique essence of their brand, and replicates an in- store experience. CaseStudy 130% Sales Increase 160% Client Retention
- 21. NOW YOU KNOW
- 22. Thank you